The Branding Blog

One of the main aspects of establishing a brand entity in a given market is customer recognition. In terms of strategic branding, a logo is, literally, worth a thousand words. The iconic Barack Obama logo, much like the man himself, needs no introduction. Drawing inspiration from his surname, a rising sun and the American flag, […]

If you've heard the terms logos and branding used interchangeably, you're not alone. More often than not, people treat them as though they're synonymous. Though they are related and work together, they're distinct concepts.  Logo and identity design, as well as a brand strategy, are part of a larger plan to help grow a business. […]

Whether you’re a fledgling start-up or a long-standing corporate, investing time and money in a logo design may seem pretty low on the list of priorities. As a new business owner you may be thinking “I have so many factors to consider, do I even need a logo at all?”, or an existing business owner […]

Choosing the perfect logo for your business is never a simple task. There is no 'one size fits all' solution. Selecting the correct type of logo is an important first step when creating or refreshing your company's identity. To help distinguish between these different types of logos and understand which may be most appropriate for […]

What makes some logo designs better than others? At first glance this can sometimes be confusing, and this is because there are often natural misconceptions about exactly what a logo should be. Common assumptions are: a logo should communicate exactly what a business does; it should, above all else, be pretty - after all it […]

The key objectives of any logo design are to catch the eye of your target audience, stand out from your competition & be versatile enough to apply gracefully across any and all applications your business may require. For a deeper dive into what makes the perfect logo, check out our 'What Makes a Great Logo' […]