Brand strategy is a considered approach to how your business is portrayed, aiming to align every element with your overall goals.
Just like sales and marketing, branding works best when there’s a plan behind it. By making sure your offering meets the needs and interests of your target market, you can use your branding to attract the right customers and stand out from the competition.
When done right, great branding can be the difference between a household name and a business that never gets off the ground.
Your brand should do more than just look good; it should explain who you are, what you do, and why people should choose you over someone else. How can you expect your customers to understand you if you don’t understand yourself? By figuring out the core elements that make up your unique offering, you can better explain it to potential customers, leading to increased sales and brand loyalty.
People put their faith in your brand when they choose you, and clear, consistent messaging is an integral part of creating trust. From developing customer relationships and creating an atmosphere to simply explaining what you have to offer, the messaging that you put your name to is an extremely important marketing tool.
We’ll help your Melbourne business to:
TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.
Tell us about your business and work with the best branding agency Melbourne has to offer!
Even in the digital age, business cards are a great way to create a memorable impression and share your contact information.
Direct mail is still a huge part of business. Branded letterheads generate trust, as well as clearly displaying your company details.
Branded document templates offer a consistent and professional appearance to customers and internal stakeholders alike.
We can put together a set of social media assets for internal use, including icons, header images and templates for graphics.
From retail environments to corporate settings, branded signage is a great way to create a sense of identity within the 3D space.
Your website is your brand’s storefront, and it’s important to make sure that your online branding is professional and consistent.
Branding is a huge part of marketing, and refreshing your brand could be the answer to disappointing sales figures. If you’re not seeing the results you’d like for your Melbourne business, consider auditing your brand to see whether it aligns with your overarching sales and marketing strategy.
The biggest unique selling point you have is that you are you, and nobody else is; this is what branding is all about. No matter what industry you’re in, whether you’re selling products or offering services, you’re not alone in your market. By carefully crafting your brand to show off the things that make you special, you can stand out and attract more customers.
Of course, all of this is easier said than done. With the support of Red Kite’s brand identity specialists, you’ll benefit from a great-looking identity, as well as all the sales success you need to take your business to the next level.
Whether you’re creating an identity from scratch or re-focusing your brand, we’ll make sure that your visuals, tone of voice and brand promise all align with the wants and needs of your target audience. With over a decade of experience building successful brand strategies, we know what it takes to achieve results for your business through a considered brand identity.
If the best branding agency Melbourne has to offer sounds like what you’re looking for, get in touch now for a friendly chat. Speak with our team today.
After trying several designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.
A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.
TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn't be more accommodating or helpful.