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BRANDING AGENCY Melbourne

Your unique brand identity

Your brand identity is a unique personality for your customers to engage with, giving them certain expectations from your products and services.

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IT STARTS WITH BRAND STRATEGY

What is brand strategy?


Brand strategy is a considered approach to how your business is portrayed, aiming to align every element with your overall goals.

Just like sales and marketing, branding works best when there’s a plan behind it. By making sure your offering meets the needs and interests of your target market, you can use your branding to attract the right customers and stand out from the competition.

WE GET TO KNOW YOUR BUSINESS FIRST

Why do I need one?


When done right, great branding can be the difference between a household name and a business that never gets off the ground.

Your brand should do more than just look good; it should explain who you are, what you do, and why people should choose you over someone else. How can you expect your customers to understand you if you don’t understand yourself? By figuring out the core elements that make up your unique offering, you can better explain it to potential customers, leading to increased sales and brand loyalty.

Your Complete Brand

BUILDING YOUR COMPLETE BRAND

What makes up your brand identity


While the visual elements like logos and website design are the most obvious things that come to mind when we think of branding, this is just the tip of the iceberg. Every touchpoint along a customer’s journey is part of your brand identity, and should receive as much attention behind the scenes as your logo design.
Discover Session

Discovery & Strategy

Your branding is who you are, so we need to get to know you first. We start our relationship with an in-depth discovery session to get to the heart of your business, its customers and services. This helps us to create a clear strategy that we can use to ensure that your branding aligns with your business goals.
Messaging

Messaging

Clear, consistent messaging is just as big a part of your brand design as your visual appearance. From ensuring that your tone of voice resonates with your target audience to carefully portraying your brand in a certain way, these are the words that you use to define yourself.
Identity Design

Visual Identity Design

It’s not enough to have eye-catching visuals that set you apart from your competitors or make your brand instantly recognisable. It’s also important to make sure they are relevant and appropriate for your industry, while presenting a consistent identity across all digital and print media.
These are just some of the examples of how we can help your business in Melbourne to create a complete brand identity to achieve your goals.

Discovery session

We get to know your business


First of all, we’ll get to know your Melbourne business through an in-depth discovery session. Over the course of a few hours, we’ll work through multiple exercises that will help us to better understand your business and its unique goals. Of course, we’ll also delve into your competitors and industry landscape to give us a better idea of your future plans.

We’ll look at:
  • Your business offering & what makes you unique
  • Identify your customers & their needs
  • Who your competitors are
  • Your goals for the future
DISCOVER YOUR BRAND
Brand Strategy
Brand Messaging

BRAND MESSAGING

Speak with confidence


People put their faith in your brand when they choose you, and clear, consistent messaging is an integral part of creating trust. From developing customer relationships and creating an atmosphere to simply explaining what you have to offer, the messaging that you put your name to is an extremely important marketing tool.

We’ll help your Melbourne business to:

  • Identify your audience needs
  • Define your brand positioning
  • Create tone of voice guidelines
  • Develop your mission statement
SHARE YOUR MESSAGE

STRATEGIC BRAND DESIGN

We make your brand unforgettable


We’ll put together a complete branding package for you, whether that’s starting from scratch or reworking an existing identity. From designing an instantly recognisable logo to providing guidance on font choice, photography and colours, we’ll give you all the tools you need to ensure that your brand is consistent and unforgettable.

We’ll create a brand that:
  • Is unique and memorable
  • Stands out against competitor
  • Upholds your ambitions and objectives
  • Performs well in both digital and printed media
LET'S MAKE MEMORIES
Logo Design Portfolio

OUR WORK IN ACTION

Branding Case Study: TrussCorp


TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.

Tell us about your business and work with the best branding agency Melbourne has to offer!

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BRAND IDENTITY DELIVERABLES

We can create everything your brand needs


As well as creating a complete brand guidelines document for your identity, we can also provide you with the essential assets you need to make sure your brand is consistent across all touchpoints, both online and off.
Business Card Design

Business Cards

Even in the digital age, business cards are a great way to create a memorable impression and share your contact information.

Corporate Stationery Design

Corporate Stationery

Direct mail is still a huge part of business. Branded letterheads generate trust, as well as clearly displaying your company details.

Document Design

Document Design

Branded document templates offer a consistent and professional appearance to customers and internal stakeholders alike.

Social Media Materials Design

Social Media Kit

We can put together a set of social media assets for internal use, including icons, header images and templates for graphics.

Signage Design

Signage

From retail environments to corporate settings, branded signage is a great way to create a sense of identity within the 3D space.

Website Design

Website Design

Your website is your brand’s storefront, and it’s important to make sure that your online branding is professional and consistent.

These are just a few examples of the graphic design materials we can create for your business. Our brand design service can produce anything your brand needs, so if you don't see what you need above, just ask!
CHECK OUT OUR WORK

THE POWER OF BRAND DESIGN

Harness the power of branding & graphic design to advance your marketing strategy


Branding is a huge part of marketing, and refreshing your brand could be the answer to disappointing sales figures. If you’re not seeing the results you’d like for your Melbourne business, consider auditing your brand to see whether it aligns with your overarching sales and marketing strategy.

The biggest unique selling point you have is that you are you, and nobody else is; this is what branding is all about. No matter what industry you’re in, whether you’re selling products or offering services, you’re not alone in your market. By carefully crafting your brand to show off the things that make you special, you can stand out and attract more customers.

Of course, all of this is easier said than done. With the support of Red Kite’s brand identity specialists, you’ll benefit from a great-looking identity, as well as all the sales success you need to take your business to the next level.

Whether you’re creating an identity from scratch or re-focusing your brand, we’ll make sure that your visuals, tone of voice and brand promise all align with the wants and needs of your target audience. With over a decade of experience building successful brand strategies, we know what it takes to achieve results for your business through a considered brand identity.

If the best branding agency Melbourne has to offer sounds like what you’re looking for, get in touch now for a friendly chat. Speak with our team today.

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STILL HAVE A FEW questions?

Read our FAQs


How much does branding cost?

As much as we’d love to put a number on this, that would mean offering the same service to all of our clients, and that’s just not how we work. Every business is unique, with its own set of goals and challenges, so we provide a completely bespoke service every time. This means that you’ll get a complete brand strategy tailored to your needs, without paying for anything you don’t want. Get in touch to arrange your free consultation, where we’ll put together a quote for your branding project. As a general idea of what to expect, our branding projects run from $3,000 – $10,000+.

How long does a discovery session last?

Again, our bespoke service means that we don’t cap discovery sessions at a set time, but we usually spend between 2 and 4 hours getting to know our clients and their requirements. There are lots of factors determining how long the meeting will last. For example, if you already have a good idea of what you want, we might only need a couple of hours to hash out the details.

Do I really need branding?

Branding is an important element of any marketing strategy, and should be carefully considered to ensure the best results. From helping you to stand out against your competitors to catching the attention of your ideal customers, your brand is responsible for more than you might realise.

Isn’t branding just a logo?

We love a good logo, and it’s a great starting point for your branding, but it’s far from the end of the story. At Red Kite, we use a holistic approach to your brand identity, making sure every element of the customer experience aligns with your vision. From helping you to identify your target audience to defining a tone of voice, we’ll work with you to create a long-term brand strategy with a focus on real results.

How often should I update my branding?

Even if you still love your brand, it’s important to reassess it every few years to make sure it’s still in line with your services and business goals. A brand update doesn’t need to be anything drastic; simply refreshing your image could offer the boost you need. That might be a slightly different colour palette, a more streamlined logo, or the inclusion of repeated motifs throughout your marketing collateral. And if your branding still aligns with your business goals, you don’t have to change anything if you don’t want to!

Can you create my brand identity from scratch?

We can! With over a decade of experience, we’ve helped countless startups to make a name and identity for themselves, working from the ground up to create something unique in their marketplace. Whether you’re a brand-new business or you’re looking to completely overhaul your existing identity, we’d love to get stuck in!

Do you offer rebranding services?

Yep! From minor brand refreshes to complete identity overhauls, Red Kite’s branding experts can help you to define your brand through new and exciting ideas that better align with your business as it stands today.

Do you provide copywriting services?

Although we don’t offer copywriting services, we can help you to define your brand’s tone of voice and provide you with a complete set of guidelines that you can pass on to your copywriting team. If you’d like a referral, we can put you in touch with trusted copywriters to work with your brand voice.

Can you create printed materials?

We’re experts in all aspects of design, and we love seeing our creations in the real world! From printed documents to branded promotional materials, we’ll help you to put your brand on whatever you need.
  • CLIENT TESTIMONIALS

    Highly recommend investing in a professional service like Chris' - worth every penny


    After trying several designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.

    Carina - Carina Chirila Fitness
    Google Stars
  • CLIENT TESTIMONIALS

    I really enjoyed working with Chris and would highly recommend him to others


    A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.

    Lauren - Little Generation
    Google Stars
  • CLIENT TESTIMONIALS

    Working with Chris has been a pleasure and the results are spectacular


    TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn't be more accommodating or helpful.

    Rob - TrussCorp
    Google Stars
  • CLIENT TESTIMONIALS

    Unruly Apparel owes its achievements to Chris Harris and his artistic vision and ability


    As a start-up sports fashion business of which the success relied on the impact of its brand, Unruly Apparel owes its achievements to Chris Harris and his artistic vision and ability. I can’t recommend working with Chris enough. Prepare to be challenged, inspired and ultimately very satisfied with any project you choose to task him with. Unruly Apparel simply isn’t what it is without Chris and for that I can’t thank him enough!

    Jamie - Unruly Apparel
    Google Stars
  • CLIENT TESTIMONIALS

    Their ability to understand a brief and offer some great suggestions and concepts makes my job a lot easier


    I work for a multi national travel company, and have used Red Kite a number of times, their ability to understand a brief and offer some great suggestions and concepts makes my job a lot easier, and speeds up my turn around times. Red Kite always delivers impressive and professional work that I'm happy to put my company and partners names too.

    Grant - Flight Centre
    Google Stars

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Ready to harness the power of graphic design?

Whatever your graphic design needs, however complex or straightforward, we’d love to support you on your journey to amazing visual design. If you’d like to work with Red Kite, get in touch to request your free quote.
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