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Our branding process

Attention to detail is key

Successful brands are born from a strategic approach

Designing an effective logo is not a quick or easy process. It requires a great deal of research, thought, care and technique to guarantee the final design is not only aesthetically pleasing, but most importantly is right for your unique requirements. Below we have provided an overview of the steps that make up our process. With the combined expertise and experience of our team we have honed this process to one we believe delivers the best possible results for our clients. For more information, or to get started on a project of your own, please get in touch.

born from strategy

Logo design process

Creating a logo that truly embodies your brand isn’t the quick and easy process you might expect. It requires a great deal of research, thought, care and technique to guarantee the final result is not only aesthetically pleasing but is also right for your unique requirements.

By working with an experienced logo design agency, you can be sure of a strategic approach fuelled by your ideas and unique qualities. We don’t do things by halves, and we won’t bombard you with hundreds of rushed sketches that lack ambition and direction. What we do instead is create a handful of carefully crafted designs that represent your brand and appeal to your target audience.



Initial enquiry

To get the ball rolling on your logo design project, simply submit an enquiry using our quick and easy quote form, or email us directly at

Provide us with your contact details and a brief summary of your business, logo requirements and budget where possible. A member of our team will review your enquiry and be in touch as soon as possible.



Logo design brief

Every business is unique and so are the individual requirements of each logo design. To give us the best possible chance of nailing your brief and creating the perfect logo for your business, we need to gather as much information from you as possible.

We’ll give you a call or meet face-to-face for an in-depth chat about your business and what you want your logo to achieve. The information you give us at this stage will help us to delve deeper and gain a detailed understanding of what makes your business tick. From company history and future goals to your competition and target audiences, we’ll discuss it all.



Research & exploration

Before putting pen to paper, we want to be sure that we know your business inside and out. Our team of expert logo designers will study your logo brief in detail, researching your company, competitors and target market.

This is one of the most important parts of the logo design process and allows us to make sure that all design decisions are made with thought and purpose, highlighting everything that’s unique about your company. Our exploration here helps us to discover ideas that we can draw on when it comes to drafting the initial design concepts.



Design generation

To start the design phase, we begin by creating a mood board of images, colour palettes and symbols that resonate with your brand message and represent your industry. Next, we put pen to paper (or iPad) and create rough sketches of our initial logo concepts, creating a variety of avenues to consider.

Once we have a few promising ideas to explore, we refine only the strongest concepts, providing a smaller selection of high-quality designs for you to consider. An important part of this stage is taking time away from the work, creating a little space so we can consider other ideas and refer back to your initial objectives to ensure that our designs meet the brief.



Concept presentation

Once we’ve finalised your initial logo designs, we’ll put together a detailed PDF document to present our initial ideas. In this document, we will demonstrate how and why we arrived at our final concepts, and why we think they would work for your business.

We’ll show each logo in full colour as well as black and white silhouettes, demonstrating its versatility and how it could be used in different applications. We also take the time to mock up real-world examples for each logo concept, helping you to envision how it will look in use. If you feel the final design could be tweaked to better suit your requirements, just let us know.



Handover & additionals

Once you’re completely happy and have chosen your final logo design, we’ll send it to you in all industry-standard file formats ready for print and digital use. We’ll also deliver a logo usage document to help you get the best out of your new logo as the business grows.

If you’d like us to produce other designed collateral such as business cards, social media banners or custom stationery, just let us know your requirements and we’ll work with you to make it happen. And if you need any additional support with your logo files after the project is complete, don’t hesitate to get in touch.

more than a logo

Brand identity design process

Your brand identity isn’t just the logo and visual elements. While these are perhaps the most obvious things that come to mind when considering branding, there are lots of important components that all work together to define your brand.

In creating a brand identity, we take the time to get to know who you are, who you aspire to be, and how we can help you to achieve this. This allows us to ensure that your goals, messaging and visual identity are all aligned to create a brand identity that accurately portrays your unique business and attracts the right customers.



Initial enquiry

The first step on your brand identity design journey is to submit an enquiry using our free quote form, or email us directly at

We just need a little bit of information about your business to start with. Brand identity is a highly customisable service, so we’ll be asking you lots more questions further down the line. To get things started, we just need a quick overview.



Brand identity design brief

Your brand encompasses all touchpoints across a user journey, so there’s lots to take into consideration when crafting the initial brief. We’ll talk to you over the phone or in person to really get to grips with what you need to make your brand successful.

As well as discussing deliverables, we’ll also explore your business, services, goals, competitors and target audience, so we can see the full picture and tailor your brand identity to work with each of these areas. By gaining an in-depth understanding of exactly who you are, or who you want to be, we’ll be better equipped to deliver a brand that ticks all the boxes.

Logo Design


Logo design

In a brand identity design project, we usually start with the logo design first of all. This gives us a really solid foundation for your brand and helps to feed into the wider design choices we make throughout the project.

This stage involves ideation, refinement of our initial concepts, and presentation of our strongest ideas, before you select the final logo design. You can check out the full logo design process above for a more detailed explanation of this stage.

Identity Design


Identity design

Your brand identity extends to all touchpoints throughout a customer’s journey, and ensuring consistent design is important to maintain brand integrity and boost brand recognition. With your new logo locked in, we’ll move on to designing and creating supporting materials for your brand.

This could be for printed media or digital applications, covering everything from business cards, posters and menus, to social media banners and a brand-new website. We can even help to create retail signage, vehicle wraps and uniforms.

Handover Additionals

STEP five

Handover & additionals

After we’ve finalised everything that makes up your brand identity, we’ll deliver all the necessary files in industry-standard formats, so you can use them across print and digital applications as needed.

You’ll also get a brand style guide to advise you on how to use your new branding consistently and accurately. This document can be shared with third parties such as print and graphic design services to ensure that your new brand looks great wherever it’s used. If you need any additional designs or support, get in touch and we’ll be happy to help.


Brand strategy process

Branding and graphic design are really powerful marketing tools when used well. Like any other aspect of your business, branding works best when it’s backed by strategy. Instead of a wait-and-see approach, we use our years of experience in design and marketing to create a targeted plan of action to grow your business and establish your name in your industry.

One of the main ways that our brand strategy service differs from creating a brand identity for you is the in-depth discovery workshop that allows us to really drill down to the core of your brand. This gives us the information we need to craft a strategic approach to your brand identity.



Initial enquiry

Like any of our services, your brand strategy journey starts when you submit an enquiry through our quote form, or via email at

To start with, we just need some basic information about your business and what you’re looking to achieve. As every business is unique, your brand strategy project will be completely customised to suit your requirements, so don’t worry about telling us everything just yet.



In-depth discovery session

The best way to make sure your brand strategy encompasses everything you need it to is by giving you the opportunity to be really hands-on in the process. During our in-depth discovery workshop, we’ll work through multiple exercises that will help us to better understand your brand and what you’re looking to achieve for your business.

From analysing your competitors’ strategies to identifying your goals and creating ideal customer personas, we’ll leave no stone unturned when it comes to figuring out the essential ingredients for your brand strategy. By the end of the session, both parties will have a clear picture of what makes your brand unique.

Logo and Identity Design


Logo & identity design

Once we understand exactly what you want your brand to be, and how we can achieve this for you, we’ll get to the creative part. This usually starts with logo design, creating the focal point of your brand to guide the rest of your strategy.

We follow this up by designing additional materials for use both online and offline, ensuring a consistent brand image wherever your customers see you. From posters and business cards to social media graphics and even vehicle wraps, we can put your brand on just about anything. You can find out more information about these processes in the sections above.

Brand Strategy Guidelines


Brand strategy guidelines

A huge aspect of your brand strategy is knowing how to use your visual identity, tone of voice and overall persona to communicate with your audience and create the right impression.

We’ll provide you with a complete brand playbook, detailing the values, internal and external identity, tone of voice and visual aspects of your brand. The idea behind this guide is to ensure that any member of your team understands exactly how to look like your brand, sound like your brand, and correctly use your visual design elements in a variety of applications.

Handover Additionals

STEP five

Handover & additionals

Once everything has been finalised, we’ll set you up with all the files and documents you need to implement your brand strategy, including a selection of industry-standard logo file formats and your brand playbook. This allows you to take ownership of your brand instead of having to rely on a third party to provide you with additional marketing materials.

Of course, if you need support with any aspect of your brand strategy, you’re more than welcome to contact us. Whether you need new business cards, a slightly different logo format, or a brand-new website design, just let us know. We’re always here to help.

Branding & Logo Design Australia

Does your business need a new identity?

We would love to hear more about your design project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation.

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