Logo design Australia

Logo design is our specialty! We’ve created hundreds of logos for businesses and organisations of all sizes and industries, each strategically designed to create a great first impression and target a specific audience. To make sure there’s an option for everyone, we offer four logo design packages, as well as completely bespoke projects. If you’d like something more in-depth, we also provide a complete branding package, where we’ll create or update your complete visual identity.

The timeline for logo design depends on scope and how quickly feedback rounds move. Most projects sit across a few weeks, but we can tailor timing based on your launch date and what you need delivered first.

If you’ve ever wondered “how long does the creative process take?”, the honest answer is it varies, but we keep it structured and efficient so you’re never left guessing where things are at.

Absolutely!

Your logo is an extremely important asset for your business. But when it comes to creating a brand that your customers will love, the logo is just the tip of the iceberg. We provide fully customisable Australian logo design, but we also build out engaging, distinctive and comprehensive brands from that logo. That can mean expanding your mark into a full visual identity system, then backing it up with brand messaging that’s packed with unique personality and makes your business instantly more recognisable.

If you need a complete identity system, we can build it end-to-end. If you need a reliable graphic design agency in Australia to support the wider rollout after launch, we do that too. To see what’s included at each level, have a look at our solutions and compare the packages.

Included in the full spectrum of branding and graphic design services we offer to help develop your brand identity are: 

• Corporate stationery design (business cards, letterheads, with compliments slips, envelopes etc)
• Document design (invoices, pdfs, presentations, pitch decks, proposals etc)
• Marketing collateral (promotional flyers, brochures, ebooks, posters etc)
• Social media branding (profile images, banners, ads, templates, quotes etc)
• Signage
• Packaging
• Other print materials (menus, stickers, badges, pull-up banners etc)
• Websites
• Anything your brand touches! 

From first concept to final rollout, our team delivers logo design Australia-wide and supports everything your brand touches after that. Get in touch to chat about your project and what we can do for you.

If you’re asking “who owns the copyright” or “who owns the copyright of my logo?”, we make that clear at handover so you can use it confidently across every application. When the final logo design has been signed off, and the last payment has been received, full copyright ownership of your logo will be transferred to you. This matters for everything from signage and packaging to working with developers, printers and marketing teams down the track.

We only reserve the right to show the logo as part of our portfolio.

If at any point during the design process you feel like you would like to make changes to one of the concepts, just let us know, and we will work with you to come up with a solution that you are happy with. This also applies when we are working to finalise your chosen concept.

After the process is complete, final payment has been made, and final files have been transferred, you may still make changes to your logo design. This however will be charged at an agreed hourly rate (one hour is usually a reasonable timeframe for several small revisions to be made, however can vary depending on the complexity of the design).

Logo Design – Final Files

Our logo design packages are designed to give you a suite of assets you can actually apply confidently. Most projects include a primary logo plus supporting versions built for different layouts and sizes. At the end of the logo design process, you’ll receive your final logo suite in industry standard file formats, plus practical guidance on how to use them. If your project includes a broader identity build, we can also supply colour and typography references, and a style guide so your brand stays consistent as it grows.

At the end of the project you will receive a zip folder containing your new logo in all industry standard file formats and colour profiles, ready for use across everything from print to digital.

Included in your zip folder will be:

File Formats:

• JPEG – Small file size, perfect for applications such as email signatures.
• PNG – Lossless compression and transparency supported. Perfect choice for digital and web applications.
• PDF – Universally recognised vector file format. Useful for redistribution.
• EPS – Editable, scalable and transparent, this versatile format is perfect for any application, especially print.
• SVG – Editable, scalable and very small file size. Perfect for web and logo animation.
• AI – Adobe Illustrator file is the industry standard for easy editing and sharing with other designers.

Colour Profiles:

• CMYK – Full colour logo. Industry standard for any print materials.
• RGB – Full colour logo. Industry standard for any on screen applications.
• PMS – Full colour logo. Highest degree of accuracy for precision printing.
• Positive Colour Profile – CMYK & RGB versions of your logo in full positive colour profile, for use on light backgrounds.
• Negative Colour Profile – CMYK & RGB versions of your logo in a negative colour profile. Inverse colours (predominantly white) for use on dark backgrounds.
• Black Silhouette – A pure black version of your logo is provided, ideal for use on black and white or single colour documents.
• White Silhouette – An all white version of your logo is provided. Perfect for use over full colour, patterned or photographic backgrounds.

Logo Style Guide

You will receive a full logo style guide branded for your business. This contains the details of your new identity system for use internally, or to distribute to external design agencies in the future. This helps maintain brand consistency wherever your logo is used.

Logo Usage Document

You will also receive a logo usage guide with a more detailed description of the different file formats and colour profiles provided. Using this will help ensure you select the right file for the right application, ensuring your logo is always looking its very best!

The logo designs that we create for you are based on the answers we receive in the interview phase at the beginning of the process. It is important to divulge as much information as you can to give us a clear picture of your company, its objectives and the requirements of the logo we are creating.

When we present our initial concepts we will provide rationale on how we arrived at those ideas, and explain why it is we think they would work for your business. Our decisions are carefully considered and based on what we think will appeal to your target audience, and help you stand out from the competition.

A logo is a functional piece of design, and doesn’t always need to be liked by you personally, but should instead perform for your business. We will work with you to create a symbol that achieves the objectives agreed upon at the outset of the project, and include any specific requests you have made us aware of.

At the beginning of the process we ask that 50% payment is made. In the unlikely event that you still dislike the all of the logo designs after revisions are made, you do not need to pay the final amount.

And if you want to make changes to your logo design later, we can help with refinements, additional variations, or small updates as your brand evolves. A good identity system should be built to grow with you. These changes are generally quoted as we go depending on scale and complexity of the updates required, but we’re always happy to help. Just ask!

Most modern brands need more than one lock-up, but it’s worth separating two things: what you’ll see during the design process, and what you’ll receive at the end.

During the design process, our approach is a little different to many agencies who present multiple logo options and ask you to “pick your favourite”. We spend more time upfront digging deep into your business, your audience, your market and the objective, because design is problem solving. The goal is a well-considered solution, not a bunch of pretty ideas to make up the numbers. That’s why we typically present one strong, fully developed concept that we’ve put serious thought (and a lot of blood, sweat and tears) into. No half-baked concepts here.

If it’s not quite right, we’re not going to leave you stuck with it. We have no cap on revisions, which is uncommon in logo design Australia where many agencies limit changes to a set number (often three rounds). We’ll keep refining until you genuinely love it and it works for where your brand is heading. Because we involve you throughout the process, we rarely miss the mark by a long way, and if we do, we’ve got plenty of extra tactics and exercises we can run with you to get things back on track.

At the end, you’ll receive a polished suite of logo files and variations built for real-world use, such as horizontal and vertical versions, an icon or monogram, light and dark options, and responsive versions for small digital spaces. That flexibility is a big part of strong Australian logo design, because your logo needs to work everywhere, from favicons and social icons to vehicle signage, uniforms, packaging and print.

Unfortunately we can’t give you a definitive cost for logo design. As no two businesses are the same our logo design projects vary in price depending on the needs and goals of each specific client. 

Logo design cost in Australia varies depending on what you need and where your business is at. Some people just need a clean, professional logo. Others need a full brand identity system that includes everything from logos, an extensive colour palette and typography direction, to a full suite of custom brand assets and collateral. It’s also important to have a comprehensive style guide that keeps everything consistent.

As an Australian logo design agency, we price around scope, complexity, and outcomes, so you’re investing in professional logo design Australia businesses can actually use across web, print, signage and social, not just a nice-looking mark.

To receive a quote for the creation of a logo for your business get in touch with our team. We will arrange an initial conversation in order to get a deeper understanding of your business, your needs and the value of your solution. We can then determine a price for your project tailored for your business.