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The Branding Blog

November 12, 2021
How to Find The Perfect Brand Name For Your New Business

Choosing a name for your brand or business is both exciting and challenging. Unless you’ve woken up one day struck with inspiration and just knew you had the one, you’re more likely to be toying around with a number of simple and abstract ideas, wondering which one to choose. Or perhaps you’re at ground zero, […]

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November 12, 2021
Checklist: The Right Process to Follow When Designing Your New Company Logo

Just like there’s a process you should take to come up with your brand name, there’s also a process to follow when designing your new company logo.  As with any design project, there’s a lot of variables to choose from. Things that may come into consideration include industry standards and best practices (ie. common colours […]

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November 12, 2021
How Do I Trademark a Logo in Australia, and Should I Do It?

So you’ve worked with a designer to create the perfect logo for your business – and now it’s time to protect it. Here’s what you need to do to trademark a logo in Australia, and why you need to make it a priority.  In this article:  What is a trademark? Should I trademark my logo? […]

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November 12, 2021
How To Write The Perfect Brand Strategy

It’s tempting to dive straight into the pretty stuff when you start a business. Logos, web design, social media – all the things you use to win customers. But the business world (and the internet) are littered with businesses gone rogue. And if you take away the fact they may or may not have had […]

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August 16, 2021
5 Company Logos to Inspire Your Design

Contemplating how to best design the perfect logo for your brand? An eye-catching, professional logo that’s as communicative as it is subtle? Well, welcome to the first and most important step of your branding. Coming up with professional logo designs might sound simple – but it really isn’t. It’s part art, part science (mixed in […]

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March 17, 2021
5 Tips to Creating the Best Logo Design in Australia

You are a logo. We, Red Kite Design, are also a logo. This is because a logo design is more than just a brand atop your letterheads. It is more than a picture atop your social media. And it is more than a signpost outside of your business. A logo is who you are, and […]

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March 9, 2021
What to Consider Before Hiring a Logo Designer

Finding a logo maker that is a perfect fit for you and your business is the most important part of crafting a strong brand identity. A logo is a small but significant part of any brand. Your logo is generally what your audience will notice first about your business. This is why the logo is […]

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March 1, 2021
What Is Brand Identity?

“Who are you?” A fairly easy-to-answer question when met by a stranger on the street or a new acquaintance at a party.  Quite a different matter when asked about your business by a customer or supplier.  What’s your brand identity?  Here at Red Kite Design, brand identity is one of the most important things we […]

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February 25, 2021
What Do I Need for a Brilliant Brand Strategy?

“If you fail to plan, you are planning to fail.” Benjamin Franklin Old Ben was a pretty savvy businessman, starting the most popular newspaper of his day at the ripe old age of 23.  And in a day when many business owners worked right up to the bitter end, Franklin was wealthy enough to retire […]

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