Creating a unique brand identity is a hugely important part of any marketing strategy, giving your customers something to connect with and relate to.
While you might think of your brand as a name, a logo and a colour palette, your brand strategy encompasses all this and more.
As well as determining how you look both online and off, your brand strategy determines how you are perceived by customers, competitors and your own staff. From aligning your ethos with the needs and beliefs of your audience to ensuring that your brand stands out within a crowded marketplace, a considered brand strategy is essential if you’re looking to make more sales.
Just like any other element of your business, you’ll see better results when you implement a proper strategy for your branding.
Every business decision you make should align with your brand strategy, helping to position your products and services in your market and attract the right customers. Want to attract high-end customers? You need a brand that oozes luxury and sophistication. Looking to move away from B2C sales and gain more B2B clients? Realign your tone of voice.
TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.
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