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Inspire and engage your customers with a unique brand identity

Creating a unique brand identity is a hugely important part of any marketing strategy, giving your customers something to connect with and relate to.

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What is brand strategy?

While you might think of your brand as a name, a logo and a colour palette, your brand strategy encompasses all this and more.

As well as determining how you look both online and off, your brand strategy determines how you are perceived by customers, competitors and your own staff. From aligning your ethos with the needs and beliefs of your audience to ensuring that your brand stands out within a crowded marketplace, a considered brand strategy is essential if you’re looking to make more sales.


Why do I need one?

Just like any other element of your business, you’ll see better results when you implement a proper strategy for your branding.

Every business decision you make should align with your brand strategy, helping to position your products and services in your market and attract the right customers. Want to attract high-end customers? You need a brand that oozes luxury and sophistication. Looking to move away from B2C sales and gain more B2B clients? Realign your tone of voice.

Your Complete Brand


What makes up your brand identity

While it’s easy to think of your name and logo as your brand, it’s actually much, much more than that.

Your brand identity is made up of dozens of smaller parts, each of which comes together to create a holistic view of who you are, what you do, and what you stand for. It encompasses more than just the visual elements, too; the words you use to speak to your audience are just as important as the colours on your website.
Discover Session

Discovery & Strategy

Your branding is who you are, so we need to get to know you first. We start our relationship with an in-depth discovery session to get to the heart of your business on the Sunshine Coast, its customers and services. This helps us to create a clear strategy that we can use to ensure that your branding aligns with your business goals.


Clear, consistent messaging is just as big a part of your brand design as your visual appearance. From ensuring that your tone of voice resonates with your target audience to carefully portraying your brand in a certain way, these are the words that you use to define yourself.
Identity Design

Visual Identity Design

It’s not enough to have eye-catching visuals that set you apart from your competitors or make your brand instantly recognisable. It’s also important to make sure they are relevant and appropriate for your industry, while presenting a consistent identity across all digital and print media.
These are just some of the examples of how we can help your business on the Sunshine Coast to create a complete brand identity to achieve your goals.

Discovery session

We get to know your business

First of all, we’ll get to know your brand through an in-depth discovery session. Over the course of a few hours, we’ll work through multiple exercises that will help us to better understand your business and its unique goals. Of course, we’ll also delve into your competitors and industry landscape to give us a better idea of your future plans.

We’ll look at:
  • Your business offering & what makes you unique
  • Identify your customers & their needs
  • Who your competitors are
  • Your goals for the future
Brand Strategy
Brand Messaging


Speak with confidence

People put their faith in your brand when they choose you, and clear, consistent messaging is an integral part of creating trust. From developing customer relationships and creating an atmosphere to simply explaining what you have to offer, the messaging that you put your name to is an extremely important marketing tool.

We’ll help your Sunshine Coast business to:

  • Identify your audience needs
  • Define your brand positioning
  • Create tone of voice guidelines
  • Develop your mission statement


We make your brand unforgettable

We’ll put together a complete branding package for you, whether that’s starting from scratch or reworking an existing identity. From designing an instantly recognisable logo to providing guidance on font choice, photography and colours, we’ll give you all the tools you need to ensure that your brand is consistent and unforgettable.

We’ll create a brand that:
  • Is unique and memorable
  • Stands out against competitor
  • Upholds your ambitions and objectives
  • Performs well in both digital and printed media
Logo Design Portfolio


Branding Case Study: TrussCorp

TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.

Tell us about your business and work with the best branding agency the Sunshine Coast has to offer!

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We can create everything your brand needs

As well as creating a complete brand guidelines document for your identity, we can also provide you with the essential assets you need to make sure your brand is consistent across all touchpoints, both online and off.
Business Card Design

Business Cards

Even in the digital age, business cards are a great way to create a memorable impression and share your contact information.

Corporate Stationery Design

Corporate Stationery

Direct mail is still a huge part of business. Branded letterheads generate trust, as well as clearly displaying your company details.

Document Design

Document Design

Branded document templates offer a consistent and professional appearance to customers and internal stakeholders alike.

Social Media Materials Design

Social Media Kit

We can put together a set of social media assets for internal use, including icons, header images and templates for graphics.

Signage Design


From retail environments to corporate settings, branded signage is a great way to create a sense of identity within the 3D space.

Website Design

Website Design

Your website is your brand’s storefront, and it’s important to make sure that your online branding is professional and consistent.

These are just a few examples of the graphic design materials we can create for your business. Our brand design service can produce anything your brand needs, so if you don't see what you need above, just ask!


Harness the power of branding & graphic design to advance your marketing strategy

No matter how much time and effort you spend on marketing, if your brand is at odds with your target audience, you’ll struggle to see the results you want for your Sunshine Coast business. Aligning your brand identity with your business goals is one of the best ways to attract customers and boost your overall performance within your market.

Each business has a brand, whether you realise it or not. It’s how audiences perceive the company, the products and services they offer, even their price points. If you don’t put the right elements in place, you could be missing out on sales. Make sure your customers see you in the right light by carefully defining your visual identity and tone of voice.

With an experienced team of brand strategists at your disposal, Red Kite helps you to create a comprehensive brand identity designed specifically to reach your business goals. Whether you’re a startup based on the Sunshine Coast or an established business, we know the right approach for your brand.

We’ve been developing brand identities for over a decade, using creative design and goal-orientated strategies to align businesses with their audiences for a measurable return on investment. By working closely with you, we can get to the heart of what your brand needs, and create an identity that ticks all the boxes.

If you’d like to learn more about working with the best branding agency the Sunshine Coast has to offer, just get in touch!

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STILL HAVE A FEW questions?

Read our FAQs

How much does branding cost?

Each business is unique, and their needs vary greatly from project to project, so it’s impossible to put a figure on branding. We offer a completely bespoke approach to every service we offer, so you never pay for things you don’t need. As a general idea, our branding projects run from $3,000 – $10,000+ depending on the level of service required. Get in touch if you’d like to arrange a free consultation, where we’ll sit down with you to find out exactly what you need and put together a quote.

How long does a discovery session last?

We want to make sure we’ve got all the information we need to understand your requirements and accurately quote for a project, so we usually spend between 2 and 4 hours with you. The length of the session may vary depending on how many people are in attendance, how established your brand is, and what you’re looking to achieve.

Do I really need branding?

We might be biased, but yes! Branding is an essential aspect of any long-term business strategy. From explaining who you are and what you do to making sure you stand out from your competitors, your brand helps to build trust and create a perceived value to attract the right customers.

Isn’t branding just a logo?

Nope! Branding is a complete view of your business, including your products, services and beliefs. Of course, a memorable logo is a great start to a brand identity, but there’s much more to consider! Along with other visual elements like your colour palette and website design, your tone of voice and corporate identity are important parts of defining your brand.

How often should I update my branding?

Design trends move quickly, and a brand can become out of date in the blink of an eye. We’d recommend assessing your brand every few years to make sure it not only looks the part, but also accurately reflects your current products, services and business goals. This doesn’t mean that you need to start from scratch each time; it’s more about refining individual aspects of your brand to make sure everything is aligned.

Can you create my brand identity from scratch?

We can indeed! In fact, it’s one of our favourite things to do! Working with new businesses and helping to shape their brand identity is extremely exciting. We’re a creative bunch, so we love tackling a branding challenge.

Do you offer rebranding services?

Absolutely! Whether you know exactly what needs to be updated, or you’re simply looking for a brand refresh, we’ll work with you to develop new ideas that better reflect your brand while staying true to your history.

Do you provide copywriting services?

We don’t, but we can help you to define a tone of voice for your brand that you can pass on to your copywriting team. We’ll give you clear guidelines so anyone representing your brand through text can ensure an authentic voice.

Can you create printed materials?

Yep! We love to see our designs in the real world, and we work with some of the best print companies to create marketing materials for all your offline needs.

Do you only work with businesses on the Sunshine Coast?

We love supporting local businesses in Australia, offering brand identity services and more to companies on the Sunshine Coast. Thanks to our flexible approach, we’re able to work with companies all over Australia, and even around the globe. So no matter where you’re based, if Red Kite sounds like the right fit, we’d love to hear from you!

    Highly recommend investing in a professional service like Chris' - worth every penny

    After trying several designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.

    Carina - Carina Chirila Fitness
    Google Stars

    I really enjoyed working with Chris and would highly recommend him to others

    A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.

    Lauren - Little Generation
    Google Stars

    Working with Chris has been a pleasure and the results are spectacular

    TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn't be more accommodating or helpful.

    Rob - TrussCorp
    Google Stars

Graphic Design Sunshine Coast and Beyond

Ready to harness the power of graphic design?

Whatever your graphic design needs, however complex or straightforward, we’d love to support you on your journey to amazing visual design. If you’d like to work with Red Kite, get in touch to request your free quote.
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