While you might think of your brand as a name, a logo and a colour palette, your brand strategy encompasses all this and more.
As well as determining how you look both online and off, your brand strategy determines how you are perceived by customers, competitors and your own staff. From aligning your ethos with the needs and beliefs of your audience to ensuring that your brand stands out within a crowded marketplace, a considered brand strategy is essential if you’re looking to make more sales.
Just like any other element of your business, you’ll see better results when you implement a proper strategy for your branding.
Every business decision you make should align with your brand strategy, helping to position your products and services in your market and attract the right customers. Want to attract high-end customers? You need a brand that oozes luxury and sophistication. Looking to move away from B2C sales and gain more B2B clients? Realign your tone of voice.
People put their faith in your brand when they choose you, and clear, consistent messaging is an integral part of creating trust. From developing customer relationships and creating an atmosphere to simply explaining what you have to offer, the messaging that you put your name to is an extremely important marketing tool.
We’ll help your Sunshine Coast business to:
TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.
Tell us about your business and work with the best branding agency the Sunshine Coast has to offer!
Even in the digital age, business cards are a great way to create a memorable impression and share your contact information.
Direct mail is still a huge part of business. Branded letterheads generate trust, as well as clearly displaying your company details.
Branded document templates offer a consistent and professional appearance to customers and internal stakeholders alike.
We can put together a set of social media assets for internal use, including icons, header images and templates for graphics.
From retail environments to corporate settings, branded signage is a great way to create a sense of identity within the 3D space.
Your website is your brand’s storefront, and it’s important to make sure that your online branding is professional and consistent.
No matter how much time and effort you spend on marketing, if your brand is at odds with your target audience, you’ll struggle to see the results you want for your Sunshine Coast business. Aligning your brand identity with your business goals is one of the best ways to attract customers and boost your overall performance within your market.
Each business has a brand, whether you realise it or not. It’s how audiences perceive the company, the products and services they offer, even their price points. If you don’t put the right elements in place, you could be missing out on sales. Make sure your customers see you in the right light by carefully defining your visual identity and tone of voice.
With an experienced team of brand strategists at your disposal, Red Kite helps you to create a comprehensive brand identity designed specifically to reach your business goals. Whether you’re a startup based on the Sunshine Coast or an established business, we know the right approach for your brand.
We’ve been developing brand identities for over a decade, using creative design and goal-orientated strategies to align businesses with their audiences for a measurable return on investment. By working closely with you, we can get to the heart of what your brand needs, and create an identity that ticks all the boxes.
If you’d like to learn more about working with the best branding agency the Sunshine Coast has to offer, just get in touch!
After trying several designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.
A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.
TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn't be more accommodating or helpful.