From start to finish we usually allow approximately 2 weeks to complete a logo project in its entirety. This timeframe can occasionally vary slightly depending on our workload, which we will notify you of at the beginning of the process, and discuss before any payments are made. The 2 week turnaround is also dependent on response time from yourself, and the number of additional changes requested to the final design.
When logo designs are initially presented to you there will be 3 concepts which we believe meet your companies objectives. After working with you to select the strongest idea from these 3, we will refine and finalise this concept, leaving you with 1 logo at the end of the process. After final payment has been received, your new logo files will be sent to you, passing copyright ownership of this final design.
The logos that we design for you are based on the answers we receive in the questionnaire provided at the beginning of the process. It is important to divulge as much information as you can to give us a clear picture of your company, its objectives and the requirements of the logo we are creating.
When we present our initial concepts we will provide rationale on how we arrived at those ideas, and explain why it is we think they would work for your business. Our decisions are carefully considered and based on what we think will appeal to your target audience, and help you stand out from the competition.
A logo is a functional piece of design, and doesn't always need to be like by you personally, but should instead perform for your business. We will work with you to create a symbol that achieves the objectives agreed upon at the outset of the project, and include any specific requests you have made us aware of.
At the beginning of the process we ask that 50% payment is made. In the unlikely event that you still dislike the designs after revisions are made, you do not need to pay the final amount.
If at any point during the design process you feel like you would like to make changes to one of the concepts, just let us know, and we will work with you to come up with a solution that works. This also applies when we are working to finalise your chosen concept.
After the process is complete, final payment has been made and final files have been transferred, you may still make changes to your logo. This however will be charged at an agreed hourly rate (an hour is usually a reasonable timeframe for several small revisions to be made).
Once the process is complete final files will be sent to you via email in formats for use in across various mediums. Copyright ownership will be transferred to you, and a logo usage document will also be supplied to help you get the most out of your new logo as your business grows. Below is a detailed breakdown of the file formats your logo will be supplied in:
For use on printed material, CMYK is a full colour version of your logo made up of Cyan, Magenta, Yellow & Black. We will provide the files in vector format including Ai, EPS & PDF, as well as Raster (TIFF) for flexibility across all professional design software as well as office based software such as Word and Powerpoint.
Depending on the final design of your logo, you may want to print using just 1 or 2 colours rather than the usual 4 (CMYK). This is ideal for single colour literature, pens and stationery. Also provided in vector formats.
Sometimes you may want to use your logo on a dark background rather than light. Having a negative version allows you the versatility to place your logo on anything without it clashing or becoming lost. Also provided in vector formats.
Similar to negative but pure black, this version is ideal for use on black and white or single colour documents. Also provided in vector formats.
Unlike print, colours on screen are made up of only 3 colours (Red, Green and Blue). RBG files are provided for use in all screen applications such as your website or social media pages. These will be provided as a JPEG and PNG where transparency is required.
When the final design has been signed off, and the last payment has been received, full copyright ownership of your logo will be transferred to you. We only reserve the right to show the logo as part of our portfolio.