From start to finish we usually allow approximately 2 weeks to complete a logo project in its entirety. This timeframe can occasionally vary slightly depending on our workload, which we will notify you of at the beginning of the process, and discuss before any payments are made. The 2 week turnaround is also dependent on response time from yourself, and the number of additional changes requested to the final design.
When logo designs are initially presented to you there will be 3 concepts which we believe meet your companies objectives. After working with you to select the strongest idea from these 3, we will refine and finalise this concept, leaving you with 1 logo at the end of the process. After final payment has been received, your new logo files will be sent to you, passing copyright ownership of this final design.
The logos that we design for you are based on the answers we receive in the questionnaire provided at the beginning of the process. It is important to divulge as much information as you can to give us a clear picture of your company, its objectives and the requirements of the logo we are creating.
When we present our initial concepts we will provide rationale on how we arrived at those ideas, and explain why it is we think they would work for your business. Our decisions are carefully considered and based on what we think will appeal to your target audience, and help you stand out from the competition.
A logo is a functional piece of design, and doesn't always need to be like by you personally, but should instead perform for your business. We will work with you to create a symbol that achieves the objectives agreed upon at the outset of the project, and include any specific requests you have made us aware of.
At the beginning of the process we ask that 50% payment is made. In the unlikely event that you still dislike the designs after revisions are made, you do not need to pay the final amount.
If at any point during the design process you feel like you would like to make changes to one of the concepts, just let us know, and we will work with you to come up with a solution that works. This also applies when we are working to finalise your chosen concept.
After the process is complete, final payment has been made and final files have been transferred, you may still make changes to your logo. This however will be charged at an agreed hourly rate (an hour is usually a reasonable timeframe for several small revisions to be made).
At the end of the project you will receive a zip folder containing your new logo in all industry standard file formats and colour profiles, ready for use across everything from print to digital.
Included in your zip folder will be:
You will receive a full logo style guide branded for your business. This contains the details of your new identity system for use internally, or to distribute to external design agencies in the future. This helps maintain brand consistency wherever your logo is used.
You will also receive a logo usage guide with a more detailed description of the different file formats and colour profiles provided. Using this will help ensure you select the right file for the right application, ensuring your logo is always looking its very best!
When the final design has been signed off, and the last payment has been received, full copyright ownership of your logo will be transferred to you. We only reserve the right to show the logo as part of our portfolio.