Your brand identity is a unique personality that you can leverage to attract the right audience and build a loyal customer base for your business.
Brand strategy is the complete picture of everything your business touches, from your name down to the choice of photos on your website.
Creating a brand strategy allows you to leverage how people perceive your brand. Whether you’re looking to appeal to a certain demographic to deciding how to price your products and services, there are lots of ways to build your business through branding. Just like sales and marketing, you’ll get the best results from your brand if you’ve got a plan in place.
Defining your brand strategy allows you to make sure everything your customers see aligns with your unique offering.
As well as creating a consistent identity across all touchpoints, tailoring every aspect of your brand to the same goals helps you to reach your sales targets. When people understand who you are and what you’re about, they’re better informed to make a decision and choose you over your competitors.
TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.
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