Inspire & engage your customers with a complete brand identity
Red Kite is the branding agency Perth businesses call when they want more than a logo. Complete, strategy-led brand identities, each owned end to end by a dedicated senior designer and backed by 150+ five-star reviews.
Whether you’re weighing up brand development for the first time or an established WA company planning a rebrand, this page covers the lot: what branding really is, why it matters in Perth’s market, how our branding services, process and packages work, real client results, and straight answers to the questions every owner asks.
Branding is the sum of everything your market sees, hears and remembers about your business, brought under deliberate control. Your logo starts it, but your colours, typography, tone of voice and messaging carry it, through every proposal, site sign, LinkedIn post and invoice you send.
In Perth’s tight-knit business community, where referrals and reputation drive so much work, that consistency matters enormously. People talk, and your brand is what they repeat. A professional branding agency exists to make sure what they repeat is compelling, accurate and unmistakably yours, whether you’re tendering for resources work or opening a second venue in Fremantle.
Because in Perth, credibility is currency. Whether you’re pitching to a Tier 1, quoting a commercial fit-out or winning locals from a franchise competitor, the businesses that look established get the conversation, and the rest get compared on price.
Strong branding buys you three things. Instant credibility, because a cohesive identity signals scale and reliability before your first meeting. Memorability, because Perth’s word-of-mouth economy rewards brands that are easy to recall and describe. And margin, because premium-looking businesses charge premium rates, in any industry. If your current brand undersells the quality of your actual work, and for most WA businesses we meet, it does, branding is the highest-leverage fix available.
Your Brand
Brand Identity
Visual Identity
Logo
Typography
Colours
Illustrations
Graphics
Layouts
Photography
Icons
Patterns
Textures
… and much more!
Verbal Identity
Brand name
Brand story
Positioning statements
Tone of voice
Purpose
Brand personality
Mission & vision
Values
Tagline
Slogans
… and much more!
Your brand identity is the complete, documented system your business presents to the world: the visual elements that determine how it looks and the verbal elements that determine how it communicates, engineered to work together. For Perth businesses it needs to perform in demanding places, site signage, corporate tender documents, trade shows and Instagram, without falling apart. That’s why we design identities as systems with clear guidelines, not just a logo file, so everything from your ute wrap to your capability statement looks like one business.
Building Your Complete Brand
How we’ll develop your brand identity
Our agency process has three stages, strategy, voice, visuals, in that order, because a brand built backwards never holds together for long.
Discovery & Brand Strategy
First, strategy. We run a structured deep-dive into your market position, competitors, customers and commercial goals, then distil it into a positioning your brand can own. Plenty of Perth agencies start with design. We start with the thinking that makes design decisions obvious, defensible and right for where your business is actually heading.
Verbal Identity (Brand Messaging)
Second, voice. We craft your tone, taglines and key messages so your business sounds sharp and consistent everywhere: on your website, in tenders and proposals, across your team’s emails. When the words are set, every pitch starts from strength instead of a blank page, and every channel sounds like the same company.
Visual Identity (Brand Identity & Logo Design)
Third, the visuals. We design a complete visual identity: a logo suite with every variation you’ll need, colours and typography selected for your market, and imagery direction that keeps future content on-brand. It’s crafted, original work, no recycled templates, and we proof it across your real applications before finalising, from vehicle livery to pitch decks.
Every identity is anchored by a mark built to last, so see our logo design for Perth businesses for the craft that starts it all.
Uncover the essence of your business or organisation
Distance doesn’t dilute discovery. Our deep-dive interview runs brilliantly over video, and Perth clients tell us it’s the most valuable session of the whole project. It’s a structured hour that surfaces why you started, what your best clients actually buy from you, and where the business is going. Those truths, not design trends, become the foundation of your brand. We’ve built brands this way for businesses across four states, and the insight travels perfectly. So does the work.
Perth business runs on relationships, and relationships run on words. Your messaging framework arms you for all of it: a pitch that lands at a networking breakfast, proposal language that reads like the safe choice, website copy that converts, and a tone of voice your whole team can hold. No more sounding corporate in tenders and casual online, or watching a competitor with weaker work win on presentation.
Then we make it unmistakable. Original brand design, crafted around your strategy, that makes your business the one people remember from the expo, the shortlist, the street. We sweat the details other studios skip: how the logo holds on a dusty site sign, how the palette reads in a boardroom, how the whole identity feels at every size. Unique to you, tested in the real world, and finished to a standard that makes competitors’ brands look like placeholders.
We’ll create a brand that:
Stands out in your industry
Resonates with your target audience
Turns your team in to brand advocates
Reflects your brand’s personality and values
Ensures consistency across all platforms and materials
Two packages, honed across hundreds of projects Australia-wide, for Perth businesses at every stage. Both strategy-led, both senior-designed throughout, both delivered as complete systems ready for immediate rollout.
Brand Foundations
Made for those who want a phenomenal visual identity for their brand.
Includes all the essential visual elements for a successful brand:
Your new logo in heaps of variations and formats
The design of your slick new logo by our senior brand designer, plus a huge suite of logo files that are optimised for every use case you can think of in both digital and print formats.
Visual identity and unique brand assets
Beyond the logo, we craft a range of unique visual elements like brand mascots, illustrations, dynamic shapes, textures, icons, etc. to inject more personality into your brand’s look and feel as well as improve recognisability.
Typography and brand colour palettes
We carefully select fonts and colours that scream “you,” ensuring your brand looks unified and instantly recognisable everywhere.
Photography guidance and creative direction
Creative direction on the style and usage of photography, enhancing the visual storytelling of your brand.
Origin story & brand archetypes
Develop a compelling brand backstory and select archetypes that best reflect your brand’s personality, making your identity more relatable and authentic.
Unified messaging framework
Create a cohesive messaging framework that includes the development of a clear mission, vision, purpose, taglines, and slogans to enhance brand recall and consistency.
Brand voice and word bank
We’ll create specific guidelines to help you ensure there’s a consistent and coherent tone of voice and vocabulary across all of your future brand messaging.
Strategic brand messages & positioning
We’ll craft key messages and concise positioning statements that highlight your brand’s unique value proposition and how it meets the needs of your target audience.
You’ll also get:
Brand discovery session
We start with a discovery session and some initial groundwork to get the essence of what makes your brand tick—setting the stage for your tailored branding strategy.
Real-world examples of your brand in the wild
Visual examples showing how your branding will look in the real world, giving you a sneak peek of your brand live and in action.
Design rationale video walkthrough
A video explainer breaking down the thought process behind your brand identity, giving you full confidence in your brand’s visual strategy.
Logo usage and how-to guide
A guideline document detailing how to correctly use your logo, including spacing, sizing, and dos and don’ts, to maintain brand integrity.
Visual identity toolkit
All the unique assets we’ve cooked up for your brand in ready-to-use formats.
Detailed brand style guide
A detailed bespoke guidebook that covers your complete visual identity system.
Revisions and additional concepts
Plenty of room to tweak or add to the initial designs, making sure the end result is spot-on with your vision and ambitions. We don’t limit revision rounds!
Made for those who want a complete visual & verbal identity for their brand.
Includes All The Goodies From Brand Foundations, Plus Much More!
Your new logo in heaps of variations and formats
The design of your slick new logo by our senior brand designer, plus a huge suite of logo files that are optimised for every use case you can think of in both digital and print formats.
Visual identity and unique brand assets
Beyond the logo, we craft a range of unique visual elements like brand mascots, illustrations, dynamic shapes, textures, icons, etc. to inject more personality into your brand’s look and feel as well as improve recognisability.
Typography and brand colour palettes
We carefully select fonts and colours that scream “you,” ensuring your brand looks unified and instantly recognisable everywhere.
Photography guidance and creative direction
Creative direction on the style and usage of photography, enhancing the visual storytelling of your brand.
Origin story & brand archetypes
Develop a compelling brand backstory and select archetypes that best reflect your brand’s personality, making your identity more relatable and authentic.
Unified messaging framework
Create a cohesive messaging framework that includes the development of a clear mission, vision, purpose, taglines, and slogans to enhance brand recall and consistency.
Brand voice and word bank
We’ll create specific guidelines to help you ensure there’s a consistent and coherent tone of voice and vocabulary across all of your future brand messaging.
Strategic brand messages & positioning
We’ll craft key messages and concise positioning statements that highlight your brand’s unique value proposition and how it meets the needs of your target audience.
You’ll also get:
Upgraded! Deep-dive brand intensive
Upgrade to our more comprehensive 1-3 hour brand intensive led by a branding pro, designed to uncover your brand’s core values, purpose, personality, and messaging strategy.
Real-world examples of your brand in the wild
Visual examples showing how your branding will look in the real world, giving you a sneak peek of your brand live and in action.
Design rationale video walkthrough
A video explainer breaking down the thought process behind your brand identity, giving you full confidence in your brand’s visual strategy.
Logo usage and how-to guide
A guideline document detailing how to correctly use your logo, including spacing, sizing, and dos and don’ts, to maintain brand integrity.
Visual identity toolkit
All the unique assets we’ve cooked up for your brand in ready-to-use formats.
Upgrade to our comprehensive, 30 to 50-page Brand Blueprint Guide. Through collaboration with your team in the brand workshop, we’ll develop a guide that will serve as your brand’s visual and verbal identity roadmap.
Revisions and additional concepts
Plenty of room to tweak or add to the initial designs, making sure the end result is spot-on with your vision and ambitions. We don’t limit revision rounds!
From healthcare to grooming to grassroots movements, businesses across Perth, WA and the country have trusted Red Kite with complete identity rebuilds. Every project starts with strategy, carries through every touchpoint, and ends with a clean, modern, cohesive identity that connects with its audience. Tell us about your business and work with the best branding agency Perth has to offer.
Raise Health: a bold identity for a healthcare brand daring to do things differently. As Raise Health put it: working with Red Kite was an absolute pleasure from start to finish. Shaver Shop: crafting a bold, versatile brand identity for a grooming range. Surge Gum: a high-voltage brand identity for a pocket-sized powerhouse. EveryMum: a heartfelt rebrand for a grassroots movement saving lives through maternal care.
Crafting a bold, versatile brand identity for a grooming range that’s all about U
“Being part of TRANSFORM-U from day one has been incredibly rewarding. Seeing it grow from an idea into a standout brand that keeps gaining momentum has been a real pleasure to behold.”
Once your identity is live, we can apply it to everything your brand touches, from capability statements to vehicle wraps, designed by the same senior eyes so nothing ever drifts.
Eye-catching product packaging
Make your products stand out on the shelves with packaging design that not only protects but also promotes. We design visually stunning and functional packaging that captures attention and reflects your brand’s essence.
Engaging logo animation
Bring your logo to life with animations that capture the essence of your brand. Perfect for enhancing your digital presence and making a memorable impression in videos and presentations.
Punchy social media kits
Boost your online presence with social media kits designed to engage and attract your audience. From eye-catching graphics to cohesive layouts, we provide everything you need to keep your brand consistent and impactful across all platforms.
Sophisticated pitch decks & capability statements
Elevate your presentations with sophisticated pitch decks that impress and persuade. Our designs ensure your message is delivered clearly and compellingly, helping you win over clients and investors.
Sizzling office stationery
Transform your everyday office items into branding tools with sizzling stationery designs. From letterheads to envelopes, we make sure every piece reflects your brand’s personality and professionalism.
Glossy brochures
Create glossy brochures that inform and captivate. Perfect for marketing events, direct mail campaigns, or in-store promotions, our brochures blend compelling content with stunning visuals.
Head-turning promotional materials & print design
Grab attention with promotional materials that leave a lasting impression. Whether it’s flyers, posters, or banners, we design eye-catching items that effectively promote your brand and message.
Anything else your brand touches!
If it’s part of your brand, we can design it. From wall murals to vehicle wraps, and beyond, we provide creative solutions for any touchpoint to ensure your brand shines everywhere.
These are just a few examples of the graphic design materials we can create for your business. Our brand design service can produce anything your brand needs, so if you don’t see what you need above, just ask!
Back your new brand with a slick, high-performing website
Complete the job with a website that matches the brand. We design fast, conversion-focused websites for Perth businesses as the natural second half of a branding project. Same studio, same senior designer, so your positioning, voice and visual identity translate to the web without a single thing lost in handover. That matters, because your website is where referrals go to check you out, and it should confirm everything your new brand promises. Explore our web design services, or bundle site and brand and launch them together.
What makes our websites special:
Strategically designed for a phenomenal user experience
Custom-built by local Australian developers using the latest tech
Professionally written content to convert prospects into customers
Updates? You can make changes yourself (with zero experience)
SEO fundamentals are covered to help your site get discovered
Mobile-friendly and fully functional across all browsers and devices
Get a stunning website that doesn’t just look great but actually grows your brand!
Harness the power of branding & graphic design to advance your marketing strategy
The brands that dominate their category in Perth didn’t get there with a logo and luck. They got there through relentless consistency, an identity applied deliberately across every touchpoint until recognition did the selling for them. Strategy sets the system; design applies it to your signage, fleet, uniforms, tenders, socials and packaging; and every application compounds the last, until your brand works like a salesperson who never clocks off.
The numbers back it up. Consistently presented brands significantly out-earn inconsistent ones, because recognition lowers acquisition costs and supports stronger pricing across the board. In WA’s relationship-driven markets, it also compounds referrals, since a memorable brand is an easy brand to recommend.
Working with a boutique agency makes the compounding easier still. At Red Kite, the senior designer who builds your identity is the same person applying it to next year’s campaign. No juniors learning on your budget, no agency handovers, no drift. Growing businesses use us to extend brands into new products and channels; established Perth businesses use us for strategic rebrands that keep hard-won recognition intact while repositioning for the next chapter, rollout plan included. And if you’re weighing new branding against a lighter brand refresh, we’ll give you an honest read on which your business actually needs before you spend a dollar.
Have questions? Here’s some answers to our most common inquiries
How much does branding cost?
In Perth, professional branding typically runs from a few thousand dollars for a focused visual identity to five figures for a complete visual and verbal identity with strategy behind it. Our packages give you certainty. Send an enquiry or request a quote and you’ll get instant access to detailed packages and pricing, so you can compare exactly what’s included before we ever get on a call. Want a formal proposal? We’ll run a short discovery call and quote precisely for your project.
How long does a discovery interview & brand workshop last?
Discovery sessions run about 30 minutes for visual identity projects. Complete identity packages get the deep-dive brand intensive, one to three hours over video, timezone-friendly for WA, depending on how many people join and how established the brand is. Perth clients consistently rate it the most valuable session of the project.
Do I really need branding?
In a market that runs on reputation and referrals, yes. Branding gives the people recommending you something crisp to repeat, gives procurement teams a reason to shortlist you, and builds the credibility that wins work before you’re in the room. Without it you don’t look bad, you look interchangeable, and interchangeable WA businesses get compared on price.
Isn’t branding just a logo?
The logo is the handshake and the brand is the relationship. Your logo sparks recognition, but the full visual and verbal identity, colours, typography, tone of voice, messaging and strategy, is what convinces people to buy, stay and refer. We build the complete system so every element pulls together, from your website to your tender documents.
How often should I update my branding?
Review it every few years against your services, goals and competitors. Many established WA businesses are running identities that undersell how good the operation has become; if that gap has opened, a strategic refresh usually pays for itself in the first few proposals.
Can you create my brand identity from scratch?
Absolutely. If you’re launching in Perth with nothing but ambition, we’ll define your positioning and build the complete identity from a blank canvas, strategy first, delivered remotely without a single thing lost to distance.
Do you offer rebranding services?
Yes. Rebranding an established Perth business is delicate work. We protect the recognition and relationships you’ve earned while modernising everything around them, and we plan the rollout so clients and referrers follow you seamlessly to the new look.
Do you provide copywriting services?
In two areas: brand messaging, your communication strategy and verbal identity as part of the Brand Master package, and website content whenever we build your site, written in your brand’s tone of voice. Beyond those, we don’t offer standalone copywriting.
Can you create printed materials?
Yes. Alongside digital design we produce printed collateral for all your offline marketing, and our trusted printer relationships help you source high-quality, affordable printing, delivered wherever you are.
Should I work with a branding agency or a digital marketing agency first?
Brand first, and here’s the honest reason. Our ideal clients are Western Australia businesses that want a brand-first studio rather than a full-service marketing agency. We don’t sell digital services retainers, and when your brand needs digital experiences beyond the identity, a new website for instance, we build them through our web design service so nothing drifts off-brand. Customer loyalty in a competitive market beats digital marketing spend, and that focus makes sense for an established business protecting hard-won marketing efforts, and for founders with big business goals. Creativity where it counts, growth you can measure, and an accountable senior designer owning your project from strategy to launch.
How do I choose the right branding partner?
What should you expect from a branding partner? Strategic thinking before visual design, an experienced team, in our case a dedicated senior designer with over a decade of expertise on your project rather than a rotating creative department, and a branding process that turns ideas into a strategic brand identity with a strong foundation: research, positioning, identity, brand guidelines and a clear brand structure your whole team can follow. That foundation is what builds awareness, emotional connection and customer loyalty in a competitive market, and it’s what makes every later dollar of advertising and digital marketing work harder. Strategic branding isn’t a luxury reserved for established organisations; it’s how start ups and professional services firms alike achieve meaningful business growth. How do you choose well? Evaluate strategic depth and local market understanding, ask who actually does the work, and consider agencies that offer comprehensive brand audits before prescribing anything (we do, as part of discovery). A good branding agency should also define success with you up front and measure the impact of its brand-building efforts, whether that is recall, enquiries or margin.
“Highly recommend investing in a professional service like Chris’ – worth every penny”
“After trying several designers that weren’t quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that’s with my slow responses as I couldn’t decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris’ – worth every penny.”
Carina
Carina Chirila Fitness
“I really enjoyed working with Chris and would highly recommend him to others”
“A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.”
Lauren
Little Generation
“Working with Chris has been a pleasure and the results are spectacular”
“TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn’t be more accommodating or helpful.”
Ready to build the brand Perth remembers? Let’s create magic. Hit the button below for a free quote. Strategy-led branding, a dedicated senior designer on your project, 150+ five-star reviews. Distance has never stopped magic.
View work: Raise Health
View work: Shaver Shop
View work: Surge Gum
View work: EveryMum
