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Inspire and engage your customers with a unique brand identity

Your brand identity is a unique personality that you can leverage to attract the right audience and build a loyal customer base for your business.

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What is brand strategy?

Brand strategy is the complete picture of everything your business touches, from your name down to the choice of photos on your website.

Creating a brand strategy allows you to leverage how people perceive your brand. Whether you’re looking to appeal to a certain demographic to deciding how to price your products and services, there are lots of ways to build your business through branding. Just like sales and marketing, you’ll get the best results from your brand if you’ve got a plan in place.


Why do I need one?

Defining your brand strategy allows you to make sure everything your customers see aligns with your unique offering.

As well as creating a consistent identity across all touchpoints, tailoring every aspect of your brand to the same goals helps you to reach your sales targets. When people understand who you are and what you’re about, they’re better informed to make a decision and choose you over your competitors.

Your Complete Brand


What makes up your brand identity

There are lots of different elements that make up your brand identity. The visual aspects like your logo and design choices are perhaps the most obvious examples of elements that make you stand out, but these are just the tip of the branding iceberg.There are lots of different elements that make up your brand identity. The visual aspects like your logo and design choices are perhaps the most obvious examples of elements that make you stand out, but these are just the tip of the branding iceberg.
Discover Session

Discovery & Strategy

Your branding is who you are, so we need to get to know you first. We start our relationship with an in-depth discovery session to get to the heart of your business, its customers and services. This helps us to create a clear strategy that we can use to ensure that your branding aligns with your business goals.


Clear, consistent messaging is just as big a part of your brand design as your visual appearance. From ensuring that your tone of voice resonates with your target audience to carefully portraying your brand in a certain way, these are the words that you use to define yourself.
Identity Design

Visual Identity Design

It’s not enough to have eye-catching visuals that set you apart from your competitors or make your brand instantly recognisable. It’s also important to make sure they are relevant and appropriate for your industry, while presenting a consistent identity across all digital and print media.
These are just some of the examples of how we can help your business in Perth to create a complete brand identity to achieve your goals.

Discovery session

We get to know your business

First of all, we’ll get to know your business in Perth through an in-depth discovery session. Over the course of a few hours, we’ll work through multiple exercises that will help us to better understand your business and its unique goals. Of course, we’ll also delve into your competitors and industry landscape to give us a better idea of your future plans.

We’ll look at:
  • Your business offering & what makes you unique
  • Identify your customers & their needs
  • Who your competitors are
  • Your goals for the future
Brand Strategy
Brand Messaging


Speak with confidence

People put their faith in your brand when they choose you, and clear, consistent messaging is an integral part of creating trust. From developing customer relationships and creating an atmosphere to simply explaining what you have to offer, the messaging that you put your name to is an extremely important marketing tool.

We’ll help your business in Perth to:

  • Identify your audience needs
  • Define your brand positioning
  • Create tone of voice guidelines
  • Develop your mission statement


We make your brand unforgettable

We’ll put together a complete branding package for you, whether that’s starting from scratch or reworking an existing identity. From designing an instantly recognisable logo to providing guidance on font choice, photography and colours, we’ll give you all the tools you need to ensure that your brand is consistent and unforgettable.

We’ll create a brand that:
  • Is unique and memorable
  • Stands out against competitor
  • Upholds your ambitions and objectives
  • Performs well in both digital and printed media
Logo Design Portfolio


Branding Case Study: TrussCorp

TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.

Tell us about your business and work with the best branding agency Perth has to offer!

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We can create everything your brand needs

As well as creating a complete brand guidelines document for your identity, we can also provide you with the essential assets you need to make sure your brand is consistent across all touchpoints, both online and off.
Business Card Design

Business Cards

Even in the digital age, business cards are a great way to create a memorable impression and share your contact information.

Corporate Stationery Design

Corporate Stationery

Direct mail is still a huge part of business. Branded letterheads generate trust, as well as clearly displaying your company details.

Document Design

Document Design

Branded document templates offer a consistent and professional appearance to customers and internal stakeholders alike.

Social Media Materials Design

Social Media Kit

We can put together a set of social media assets for internal use, including icons, header images and templates for graphics.

Signage Design


From retail environments to corporate settings, branded signage is a great way to create a sense of identity within the 3D space.

Website Design

Website Design

Your website is your brand’s storefront, and it’s important to make sure that your online branding is professional and consistent.

These are just a few examples of the graphic design materials we can create for your business. Our brand design service can produce anything your brand needs, so if you don't see what you need above, just ask!


Harness the power of branding & graphic design to advance your marketing strategy

If your Perth business isn’t getting the sales you’d like, take a step back and consider whether your brand identity could be part of the problem. Maybe you’re not creating the right impression, or you’re targeting the wrong people. For such a huge part of any business’ marketing campaign, it’s surprising how often brand identity is overlooked.

The biggest selling point of any brand is that it is unique, but not all brands make the most of this. No matter what your industry, you’re not the only company selling your products and services, so the unique differences between brand identities is often the deciding factor when customers make a purchase. By tailoring your identity to the needs of your target audience, you can better attract and retain customers.
At Red Kite, our team of brand identity specialists know how to identify your target audience, what they’re looking for in a brand, and what makes you unique. They then tie all of this up into one neat little package, ready for you to apply across your marketing channels.

With over a decade of experience, we’ve supported clients of all types and sizes on their branding journey. Whether you’re a startup based in Perth or an established household name looking to modernise your identity, we can help you to align your brand and business goals through a strategic approach that gets real results.

Put your brand in the hands of the best branding agency Perth has to offer, and start getting excited about your sales! Speak with our team today.

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STILL HAVE A FEW questions?

Read our FAQs

How much does branding cost?

The whole point of a brand identity is that it is unique, which is why we don’t offer set prices for this type of project. With so many factors to consider, it’s not possible to put a figure on it—and if we did, we’d be offering a lesser service. To give you a bit of an idea, our brand identity projects tend to cost anywhere from $3,000 – $10,000+. For your completely bespoke branding quote, get in touch and arrange your free discovery session.

How long does a discovery session last?

Your initial discovery session should last somewhere between 2 and 4 hours. There’s lots to talk about, and the more information we get, the better the overall outcome of your branding project. We’re a friendly and professional bunch, so you can rest assured that this time will be well spent!

Do I really need branding?

You definitely do! Branding is an integral part of any long-term marketing strategy. Your brand creates a certain perception, designed to attract the right people at the right price. Without a strategic approach, you risk getting lost in a sea of better-prepared competitors who have taken the time to make themselves memorable.

Isn’t branding just a logo?

A logo is part of your branding, but it’s far from the whole story. Red Kite’s brand experts will help to create a complete top-to-bottom identity for your business, from the visual aspects like your colour palette and imagery to defining your target audience and figuring out what makes them tick. You should think of your brand as a marketing strategy, covering a wide range of touchpoints and with many diverse goals.

How often should I update my branding?

Regularly reviewing your branding is important to make sure everything is still in line with your offering and business goals, but reviewing doesn’t always have to mean replacing. If your brand still accurately reflects who you are and what you do, you might not need a brand refresh right now. Of course, it’s also important to factor in what your competitors are doing to make sure you’re not getting left behind. Do you still stand out? Are other businesses in your industry portraying themselves in a different way than before? This could influence your decision to rebrand, even if you’re happy with your current identity.

Can you create my brand identity from scratch?

Yes, and we would love to! As a creative agency, we love nothing more than a blank canvas, so working with startups or businesses looking for a completely new brand is always very exciting for us.

Do you offer rebranding services?

We do! From a minor brand refresh to a complete redesign of an established identity, we’ve got the creative skills and industry experience to come up with new and more fitting ideas to represent your business.

Do you provide copywriting services?

No, but we can point you in the direction of some trusted copywriters who can support you. As part of your brand identity package, we can create detailed tone of voice guidelines to make sure that whoever works on your copy knows how to sound like you.

Can you create printed materials?

We can! Whether you need printed documents for daily business admin or large-scale outdoor marketing materials, we can create these for you.

    Highly recommend investing in a professional service like Chris' - worth every penny

    After trying several designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.

    Carina - Carina Chirila Fitness
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    I really enjoyed working with Chris and would highly recommend him to others

    A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.

    Lauren - Little Generation
    Google Stars

    Working with Chris has been a pleasure and the results are spectacular

    TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn't be more accommodating or helpful.

    Rob - TrussCorp
    Google Stars

Graphic Design Perth and Beyond

Ready to harness the power of graphic design?

Whatever your graphic design needs, however complex or straightforward, we’d love to support you on your journey to amazing visual design. If you’d like to work with Red Kite, get in touch to request your free quote.
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