Logo Design Perth

The quickest way to check out our packages and pricing? Just shoot us an enquiry or request a quote. As soon as you do, we’ll share all the details on packages, pricing, and resources to help you decide if we’re the right fit for your business.

Logo design pricing can vary hugely across the industry, from a few hundred dollars right through to five figures, and the right investment really depends on the scope of what you need. We’d always encourage you to be cautious of prices that seem too good to be true. A logo is a long-term asset, and the quality of the thinking, strategy, and craft behind it makes all the difference. Logo design in Perth is no different: you’re investing in something your business will carry for years, so it’s worth getting right. We’ve been doing this for more than twenty years, our work is internationally award-winning, and every project is handled in house by our small team. We always scope things properly with you first, so you know exactly what you’re getting.

Most professional logo design services in Perth will present pricing options tied to the scope of deliverables. At Red Kite, we price around outcomes rather than a rate card, so a straightforward Perth logo for a new venture and a full brand identity for a repositioning project sit at different ends of the range. Get in touch and we’ll quote against your actual brief.

If you’re after a formal proposal, we’ll hop on a 15 to 30 minute discovery call to learn more about where you’re at and what you’re after. From there, we craft a tailored quote that fits the brief, and share ideas on how we’d approach the work. For clients on the Brand Foundations or Brand Master tiers, when the project kicks off we also run a one to three hour deep-dive intensive to get the strategy locked in. Simple as that.

Logo design timelines across the Australian market typically run from a couple of weeks to a couple of months. At Red Kite we don’t lock to a fixed turnaround; we’d rather refine until it’s right. A straightforward logo refresh might wrap up quicker, while a full brand identity naturally takes a bit longer. If our workload is particularly heavy, we’ll let you know before any payments are made so you can plan around it.

Reputable designers should start with a discovery phase to research your industry, competitors, and target audience. Every logo design Perth project follows exactly that structured path: we analyse the market and position your Perth logo effectively against competitors, then develop moodboards to explore different creative directions and gather your feedback before moving into the design phase. Our graphic designers bring a wide range of ideas to that stage, drawing on their professional experience to keep the work feeling fresh and relevant. We’ll flag specific milestones along the way, like the final delivery of your logo pack, so there are no surprises.

Many agencies work to a fixed concept count, typically providing three to five distinct concepts for you to choose from. We take a different approach. Our logo design process includes creating logo concepts for client review, and we don’t cap the number. We’d rather keep refining until we land on something that genuinely works for your business. It’s all part of the package, and it’s why so many Perth businesses end up with a logo they actually love.

We’ll kick things off by sharing a single strong idea we feel nails your brief, rather than throwing a handful of initial logo concepts at you and hoping one sticks. That decision is deliberate, and it’s drawn from everything you shared in our initial chat. If we miss the mark, no worries. We’ll keep working with you, one concept at a time, refining until you’re completely in love with the final logo design.

Every concept is carefully crafted using the insights from your initial interview, and we make sure each one lines up with the goals we set together at the start. A logo style guide accompanies your final files, covering colour palettes, typography, and usage rules so your identity stays consistent wherever it appears.

Once you give the final thumbs-up, we’ll polish your final logo design and deliver it in every format and variation you’ll need, ready to drop straight into WordPress, Shopify, or any other platform your Perth business runs on, plus web, print, and social. After your final payment, the full set of files is yours, with complete copyright ownership of your business logo passed to you. From that point on, your logo is ready for anything, whether it’s a sign above a Perth storefront or a social avatar on your next campaign.

We base our logo designs on the answers you share with us at the start of the project. The logo design Perth businesses genuinely connect with comes from a proper briefing, so we ask you to tell us as much as possible about what you’re after, and what you hope to achieve for your Perth business through the logo design process. The more we know about your ideas, audience, and industry, the sharper the end result.

When we present the initial logo concepts to you, we’ll walk you through the reasons behind each design decision, and how they help you to achieve your business goals. From appealing to your target audience to highlighting an area of expertise, there are many ways that a logo can help to identify your brand.

It’s often important to remember that a logo should be designed for your target audience, not for your business. If you don’t personally like a logo design, that doesn’t necessarily mean that it won’t perform well. We want you to love your logo, but, even more importantly, we want to provide you with something that gets results.

Some agencies offer a money-back guarantee as a safety net, but we’d rather invest that energy into getting things right from the start. Our discovery-led process means we understand your business, your audience, and your market before we put pen to paper, so there are fewer surprises along the way. A logo is often the first impression of a business, and it should reflect who you are, not just look nice on a screen. That’s the benchmark we hold ourselves to.

If you’re weighing up your options, choosing the right logo design service in Perth comes down to vetting portfolios for quality and making sure there’s a genuine focus on strategic brand discovery, not just aesthetics. Our client testimonials highlight exactly this, showing how taking the time to understand the essence of a brand leads to stronger, more reliable results. With more than 150 five-star Google reviews behind us, we’re confident our process speaks for itself.

When we take on your project, we’ll ask for a payment of 50% of the total cost up front. In the unlikely event that you still dislike all the logo designs after the final revisions, we won’t ask you to pay the final balance.

At the end of the project you will receive a link to a shared folder containing your new logo in all industry standard file formats and colour profiles, ready for use across everything from print to digital. Your logo design package includes primary, secondary, and icon versions of your logo for various applications, all provided in multiple formats including PNG, JPEG, and vector files for both print and digital use. We also include guidance on your chosen fonts, so your typography stays consistent across every touchpoint. Every logo we create needs to work across a range of sizes, from a small 16px favicon right through to large-format signage, so we make sure each version is built and optimised for its intended use. You’ll also receive a brand style guide to ensure consistency across all channels, covering your colour palettes, typography, and usage guidelines as part of a complete brand identity system.

Included in your folder will be:

File Formats:

• JPEG – Small file size, perfect for applications such as email signatures.
• PNG – Lossless compression and transparency supported. Perfect choice for digital and web applications.
• PDF – Universally recognised vector file format. Useful for redistribution.
• EPS – Editable, scalable and transparent, this versatile format is perfect for any application, especially print.
• SVG – Editable, scalable and very small file size. Perfect for web and logo animation.
• AI – Adobe Illustrator file is the industry standard for easy editing and sharing with other designers.

Colour Profiles:

• CMYK – Full colour logo. Industry standard for any print materials.
• RGB – Full colour logo. Industry standard for any on screen applications.
• PMS – Full colour logo. Highest degree of accuracy for precision printing.
• Positive Colour Profile – CMYK & RGB versions of your logo in full positive colour profile, for use on light backgrounds.
• Negative Colour Profile – CMYK & RGB versions of your logo in a negative colour profile. Inverse colours (predominantly white) for use on dark backgrounds.
• Black Silhouette – A pure black version of your logo is provided, ideal for use on black and white or single colour documents.
• White Silhouette – An all white version of your logo is provided. Perfect for use over full colour, patterned or photographic backgrounds.

Logo Usage Document

You will receive a logo or brand style guide, detailing how to use your new identity system. As well as helping your internal teams to ensure brand consistency across all channels, this guide is ideal for distribution to external graphic designers or design agencies.

Logo or Brand Style Guide

You will also receive a logo usage document, providing a detailed description of the different types of logo we’ve sent you. This document will explain which version to use where, and why, helping you to make sure your logo always looks the way it’s supposed to.

We welcome your feedback throughout the logo project. In fact, it’s a really important part of the design process. By letting us know what you do and don’t like, we can make changes and come up with a solution that you’re happy with.

Once your logo is signed off and paid for, however, any design changes will be billable at an agreed hourly rate. Several small revisions can be made in an hour, while more complex changes will be more time consuming and thus more expensive.

Red Kite owns the copyright throughout the project. Once you’ve signed off the final design and made the final payment, full copyright ownership of your logo will be transferred to you. We only reserve the right to show off your logo in our design portfolio.

Absolutely. Because our logos are created to be clean, flexible and easy to work with, they often lend themselves really well to animation.

Adding animation can give your brand more energy and personality, while helping it feel more polished across digital spaces like your website, social media, presentations and video content.

If logo animation is something you’re interested in, just let us know. We can talk through the style you’re after, explore different creative directions, and refine the concept with you so the final result feels right for your brand.

Want to know more? Check out our logo animation service page.

Please note that logo animation is an additional service and is not included in our standard logo design packages.

We do. While your logo is an important piece of creating a brand, it’s so much more than just a logo. Our graphic designers work across a full suite of visual design assets, plus brand messaging elements that give your business a consistent voice. It’s what takes a new brand from just a logo to something your Perth audience recognises at a glance, with a complete brand identity behind it. We also offer logo refresh services for businesses that want to modernise their existing logo without starting from scratch. A logo refresh can involve changing colours, updating typography, or refining elements to better align with where your brand is heading. It’s a great option if your current logo still has legs but could do with a bit of a polish to keep up with current design trends.

In addition to our brand identity packages, we also offer graphic design services to build your business, including:

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  Corporate stationery design (business cards, letterheads, with compliments slips, envelopes etc.)

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  Document design (invoices, pdfs, presentations, pitch decks, proposals etc.)

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  Marketing collateral (promotional flyers, brochures, ebooks, posters etc.)

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  Social media branding (profile images, banners, ads, templates, quotes etc.)

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  Signage

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  Packaging design

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  Other print materials (menus, stickers, badges, pull-up banners etc.)

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  Website design

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  Brand messaging (tone of voice, brand story, values, taglines, slogans, marketing messaging etc.)

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  Logo animation & motion graphics

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  Anything your brand touches! 

Please note: Some services, such as signage, packaging production and vehicle wraps, may involve external suppliers for print or production. When needed, we can guide the process, liaise with trusted partners, and help ensure everything comes together smoothly.

Perth is home to several reputable design agencies that offer logo and branding services for various business sizes, and we’re proud to be one of them. We support businesses right across Perth, offering expert brand identity and strategy services to build the local economy and community.

While some people value working with a local Perth agency for the closer connection to local market dynamics, our discovery-led process means we get to know every client’s business, target audience, and competitive landscape just as thoroughly, whether they’re down the road or on the other side of the country. Many logo design agencies in Perth emphasise the importance of understanding a client’s business and target audience before starting the design process, and that’s something we take seriously regardless of where you’re based.

Thanks to our flexible approach, we’re able to support businesses all over Australia and globally. If you’re looking for a branding agency to take your business to the next level give us a call today.

Logos fit into about six recognisable families. Wordmarks make the brand name itself the visual identifier, which works when the name is distinctive enough to carry the load. Lettermarks compress to initials, useful when the full name is long or unwieldy. Pictorial marks centre on a recognisable symbol that can stand alone. Abstract marks use a stylised shape to communicate an idea rather than a literal image. Combination marks bring a wordmark and a symbol together, which is the most flexible setup for businesses that need to switch between full lockup and a compact icon. Emblems lock text inside a containing shape, common in government, education, and sport. Picking the right family is part of the strategic design process, not an aesthetic preference. Current design directions worth knowing about include neo-minimalism, retro-futurism, and freehand mascots: understanding where these trends are heading helps us make choices that feel considered rather than chasing whatever’s loud right now.

A logo that earns its place has three qualities regardless of style. Simplicity, so it reads at small sizes, including as a 16×16 pixel favicon. Distinctiveness, so it doesn’t get confused with the rest of its competitive landscape. Adaptability, so it works as cleanly on a small social icon as it does on a large outdoor sign or in a motion-led intro. Stylistic preferences like minimalist forms, bold colour, or organic and human-led elements come into play once those three are sorted, not before. Adaptive logo design has shifted from a nice-to-have to a baseline expectation, which is one of the reasons we also offer logo refresh services for businesses whose existing mark hasn’t kept pace with how it now has to perform.

Choosing a Perth logo designer comes down to three reliable signals: the portfolio, the process, and the fit. Look hard at the portfolio because the work tells you whether you’re dealing with a versatile team or one that applies a single style to every brief. Look at the process because the difference between a logo that feels strategic and one that feels arbitrary almost always shows up in how the agency approaches the discovery phase. Look at the fit because you’ll be in active conversation for several weeks. Price draws more attention than it deserves; the cheapest quote usually triggers a more expensive rebrand somewhere down the line.

The portfolio we’ve built up over the years covers a properly varied set of sectors: small businesses launching first identities, larger companies repositioning after years in market, hospitality, professional services, manufacturers, not-for-profits, tech startups, and B2B. Each project page walks through the brief, the strategic process, and how the resulting mark plays in the real world. If you’re putting together a shortlist of Perth logo designers, our recommendation is to look at the actual output before anything else.

A logo matters because it’s the most concentrated piece of brand real estate any business owns. People form impressions in moments, and the logo is one of the first signals they use to decide whether you look professional and worth their attention. When the mark is sound, the rest of the marketing has something credible to anchor to. When it isn’t, every other touchpoint quietly works overtime to make up the gap. That’s a real cost over time even when it doesn’t show up as a line item.

When we talk about logo design in Perth, the brief usually starts with a question that sounds simple: what do you want people to feel when they first see your brand? The answer shapes every graphic design decision that follows, from the typeface pairing and colour palette through to how the mark performs at the smallest sizes. A logo that connects emotionally is one people remember, and remembering is the beginning of trust.

A logo on its own isn’t a brand though. The brand is the wider system: the colour palette, the typography, the photography style, the visual language, the tone of voice, and how all of that comes together across every customer touchpoint. A logo without that supporting structure is just a mark. Plenty of competently designed logos feel hollow because there’s no brand system around them giving them somewhere to belong. We design logos as anchors inside a cohesive identity rather than standalone artefacts. For some Perth businesses that means a full identity from scratch; for others it’s a focused logo or refresh project that fits cleanly into the system already running. Worth being honest about which scope is the real one before kicking off.