Your brand is more than just a logo and a colour palette; it’s a unique personality for your customers to engage with. We define and grow businesses through research and brand strategy.
Brand strategy encompasses everything from your business name down to the words you use on your website.
A considered approach to who you are and how you want to be perceived is a key part of selling your brand. Whether you’re looking to align your business practices with the needs and morals of your target market or you want to distinguish yourself from your competitors, you can’t build your brand without a robust strategy.
By carefully defining your brand strategy, you can better explain your positioning within the market, target your audience and create a unique offering.
Every business decision you make should be grounded in your brand strategy. Figuring out who you are and what your audience needs is a great first step to developing your brand. Just like sales and marketing, you’ll see better results from your branding if you work on defining a strategy that supports your business goals.
TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.
Tell us about your business and work with the best branding agency Brisbane has to offer!
Tell us about your business and work with the best branding agency Brisbane has to offer!