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Inspire and engage your customers with a unique brand identity

Your brand is more than just a logo and a colour palette; it’s a unique personality for your customers to engage with. We define and grow businesses through research and brand strategy.

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What is brand strategy?

Brand strategy encompasses everything from your business name down to the words you use on your website.

A considered approach to who you are and how you want to be perceived is a key part of selling your brand. Whether you’re looking to align your business practices with the needs and morals of your target market or you want to distinguish yourself from your competitors, you can’t build your brand without a robust strategy.


Why do I need one?

By carefully defining your brand strategy, you can better explain your positioning within the market, target your audience and create a unique offering.

Every business decision you make should be grounded in your brand strategy. Figuring out who you are and what your audience needs is a great first step to developing your brand. Just like sales and marketing, you’ll see better results from your branding if you work on defining a strategy that supports your business goals.

Your Complete Brand


What makes up your brand identity

Your brand identity is more than just the visual elements. These are all the ingredients that come together to create your brand, and it’s important to make sure that they complement each other to create a cohesive and memorable identity.
Discover Session

Discovery & Strategy

Your branding is who you are, so we need to get to know you first. We start our relationship with an in-depth discovery session to get to the heart of your business, its customers and services. This helps us to create a clear strategy that we can use to ensure that your branding aligns with your business goals.


Clear, consistent messaging is just as big a part of your brand design as your visual appearance. From ensuring that your tone of voice resonates with your target audience to carefully portraying your brand in a certain way, these are the words that you use to define yourself.
Identity Design

Visual Identity Design

It’s not enough to have eye-catching visuals that set you apart from your competitors or make your brand instantly recognisable. It’s also important to make sure they are relevant and appropriate for your industry, while presenting a consistent identity across all digital and print media.

Discovery session

We get to know your business

First of all, we’ll get to know your brand through an in-depth discovery session. Over the course of a few hours, we’ll work through multiple exercises that will help us to better understand your business and its unique goals. Of course, we’ll also delve into your competitors and industry landscape to give us a better idea of your future plans.

We’ll look at:
  • Your business offering & what makes you unique
  • Identify your customers & their needs
  • Who your competitors are
  • Your goals for the future
Brand Strategy
Brand Messaging


Speak with confidence

People put their faith in your brand when they choose you, and clear, consistent messaging is an integral part of creating trust. From developing customer relationships and creating an atmosphere to simply explaining what you have to offer, the messaging that you put your name to is an extremely important marketing tool.

We’ll help to:

  • Identify your audience needs
  • Define your brand positioning
  • Create tone of voice guidelines
  • Develop your mission statement


We make your brand unforgettable

We’ll put together a complete branding package for you, whether that’s starting from scratch or reworking an existing identity. From designing an instantly recognisable logo to providing guidance on font choice, photography and colours, we’ll give you all the tools you need to ensure that your brand is consistent and unforgettable.

We’ll create a brand that:
  • Is unique and memorable
  • Stands out against competitor
  • Upholds your ambitions and objectives
  • Performs well in both digital and printed media
Logo Design Portfolio


Branding Case Study: TrussCorp

TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.

Tell us about your business and work with the best branding agency Brisbane has to offer!

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We can create everything your brand needs

As well as creating a complete brand guidelines document for your identity, we can also provide you with the essential assets you need to make sure your brand is consistent across all touchpoints, both online and off.
Business Card Design

Business Cards

Even in the digital age, business cards are a great way to create a memorable impression and share your contact information.

Corporate Stationery Design

Corporate Stationery

Direct mail is still a huge part of business. Branded letterheads generate trust, as well as clearly displaying your company details.

Document Design

Document Design

Branded document templates offer a consistent and professional appearance to customers and internal stakeholders alike.

Social Media Materials Design

Social Media Kit

We can put together a set of social media assets for internal use, including icons, header images and templates for graphics.

Signage Design


From retail environments to corporate settings, branded signage is a great way to create a sense of identity within the 3D space.

Website Design

Website Design

Your website is your brand’s storefront, and it’s important to make sure that your online branding is professional and consistent.

These are just a few examples of the graphic design materials we can create for your business. Our brand design service can produce anything your brand needs, so if you don't see what you need above, just ask!


Harness the power of branding & graphic design to advance your marketing strategy

If you've been continually investing in marketing but haven't seen the results you'd expect, there could be something else letting your business down. Have you considered evaluating your branding and graphic design?

Whether you invest time in it or not, your business has a brand. Your brand is the perception your audience has of your company, and is the sum of your visual identity, brand personality, messaging and your actions; how you look, what you say, and what you do. If these elements are absent, inconsistent or inaccurate, your customers may not be seeing your business in its best light.

Here at Red Kite our experienced team of brand strategists take the time to get to know your brand inside and out, whether a new business, or long standing organisation considering a fresh approach. 

As a creative agency with a wealth of industry experience behind us, we have been strategically building brands for over a decade, using creative design to align businesses with their target audience, stand out from their competitors, and achieve the goals their marketing strategy couldn't on its own.

Tell us about your business and work with the best branding agency Brisbane has to offer!

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STILL HAVE A FEW questions?

Read our FAQs

How much does branding cost?

Unfortunately, there’s no set answer to this question, as each client is unique and there are many different factors that we need to take into account. Get in touch to arrange your free consultation, where we’ll be able to figure out exactly what you need and give you a no-obligation quote for designing your brand identity. To give you a vague idea of what to expect, our branding projects usually run from $3,000 – $10,000+ depending on the level of service required.

How long does a discovery session last?

Our discovery sessions usually last from 2 to 4 hours. The length of the session depends on lots of factors, such as how many people are in attendance or how established your brand is. We’re a friendly bunch, so we promise your discovery session won’t be anything to be worried about!

Do I really need branding?

Branding is an important part of your long-term marketing strategy. It tells people who you are, explains your business and makes you memorable within your market. Your brand helps to define who you are and what you stand for, which can help you to build trust and attract more customers.

Isn’t branding just a logo?

A logo is a key element of creating a brand, but it’s far from the only element. When you work with Red Kite, we’ll help you to create an entire identity for your business, covering everything from the visual aspects like your logo, colour palette and website design, all the way through to identifying your target audience, defining a tone of voice and creating a long-term brand strategy.

How often should I update my branding?

It’s important to assess your branding every few years to make sure it’s still in line with your services and business goals, which may change over time. Even if you still love your brand and you’re not planning to make any significant changes to your offering, your identity can start to feel out of date compared to your competitors and the ever-changing world of design.

Can you create my brand identity from scratch?

Absolutely! If you’re a startup without any existing branding to date, we can help you to define who you are and build a brand identity from the ground up. Working with new businesses is always exciting, as we get to start from a completely blank canvas.

Do you offer rebranding services?

Of course! Whether you know exactly what you’d like to change or you just think it’s time for an update, we can help you to come up with ideas that better represent your brand image as it stands now.

Do you provide copywriting services?

We don’t, but we can work with you to establish your brand’s tone of voice, creating clear guidelines that you can pass on to your copywriting team, or use as a guide to write your own copy.

Can you create printed materials?

As well as being experts in digital design and online marketing, we can create printed graphic design materials for all your offline marketing and business needs. We have relationships with printers to help your source affordable, high quality printing when required. 

    Highly recommend investing in a professional service like Chris' - worth every penny

    After trying several designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.

    Carina - Carina Chirila Fitness
    Google Stars

    I really enjoyed working with Chris and would highly recommend him to others

    A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.

    Lauren - Little Generation
    Google Stars

    Working with Chris has been a pleasure and the results are spectacular

    TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn't be more accommodating or helpful.

    Rob - TrussCorp
    Google Stars

Branding Brisbane and Beyond

Ready to make your brand memorable?

If you want a memorable brand that resonates with customers and puts your business on the map, we’d love to hear from you. Hit the button below to get started with a free quote.
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