Brand strategy is a long-term plan that helps you to boost awareness of your products and services, attracting customers and reaching your business goals.
Like any other aspect of business, a brand strategy is absolutely essential to provide focus and help you to get results. Whether you’re looking to distinguish yourself from your competitors, position your brand within the market, or create a unique product offering, a carefully considered brand strategy will put you on the road to success.
A brand strategy is an important tool to make sure that any brand-related decisions are made with your business goals in mind.
Remember who you’re selling to. By making sure you’ve considered your target market and their needs, you can appeal to them through design decisions, an appropriate tone of voice, and even your choice of product offering. Defining your brand strategy helps to ensure that all of your touchpoints are consistent and doing their job.
People put their faith in your brand when they choose you, and clear, consistent messaging is an integral part of creating trust. From developing customer relationships and creating an atmosphere to simply explaining what you have to offer, the messaging that you put your name to is an extremely important marketing tool.
We’ll help your Sydney brand to:
TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.
Tell us about your business and work with the best branding agency Sydney has to offer!
Even in the digital age, business cards are a great way to create a memorable impression and share your contact information.
Direct mail is still a huge part of business. Branded letterheads generate trust, as well as clearly displaying your company details.
Branded document templates offer a consistent and professional appearance to customers and internal stakeholders alike.
We can put together a set of social media assets for internal use, including icons, header images and templates for graphics.
From retail environments to corporate settings, branded signage is a great way to create a sense of identity within the 3D space.
Your website is your brand’s storefront, and it’s important to make sure that your online branding is professional and consistent.
Many businesses underestimate the effect a considered approach to brand identity can have on their bottom line. If your Sydney business is struggling to meet sales targets, or you’re looking to pivot to another market, branding is a good place to start.
Your business is unique, and harnessing the power of your brand’s individuality is a great way to stand out in the market and leave your competitors behind. Whatever industry you’re in, you’re constantly bidding for the attention of your potential customers, so you need something to show them why they should choose you over another company.
Red Kite’s brand identity specialists are skilled in drawing out the unique elements that turn your business into a brand, and highlighting them in a way that attracts the right audience. Every element of your brand strategy will be designed to achieve tangible business results—as well as making sure you look great across all touchpoints.
We’ve been building brand strategies for over a decade, so whether you’re a startup based in Sydney or an established business looking for a refreshed identity, we’ve got the expertise and creative touch you need to stand out. By sitting down with you, we’ll learn who you are and what you’re about, drawing on our experience to highlight all the best aspects of your brand so we can shout about them for everyone to hear!
If you’d like to create or reinvigorate your brand identity, get in touch with the best branding agency Sydney has to offer. Speak with our team today.
After trying several designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.
A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.
TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn't be more accommodating or helpful.
As a start-up sports fashion business of which the success relied on the impact of its brand, Unruly Apparel owes its achievements to Chris Harris and his artistic vision and ability. I can’t recommend working with Chris enough. Prepare to be challenged, inspired and ultimately very satisfied with any project you choose to task him with. Unruly Apparel simply isn’t what it is without Chris and for that I can’t thank him enough!
I work for a multi national travel company, and have used Red Kite a number of times, their ability to understand a brief and offer some great suggestions and concepts makes my job a lot easier, and speeds up my turn around times. Red Kite always delivers impressive and professional work that I'm happy to put my company and partners names too.