Are you having trouble expressing your brand identity? Red Kite’s expert branding support will help you to establish a unique personality for your business' brand.
Brand strategy is a long-term plan that helps you to boost awareness of your products and services, attracting customers and reaching your business goals.
Like any other aspect of business, a brand strategy is absolutely essential to provide focus and help you to get results. Whether you’re looking to distinguish yourself from your competitors, position your brand within the market, or create a unique product offering, a carefully considered brand strategy will put you on the road to success.
A brand strategy is an important tool to make sure that any brand-related decisions are made with your business goals in mind.
Remember who you’re selling to. By making sure you’ve considered your target market and their needs, you can appeal to them through design decisions, an appropriate tone of voice, and even your choice of product offering. Defining your brand strategy helps to ensure that all of your touchpoints are consistent and doing their job.
TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.
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