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Inspire and engage your customers with a unique brand identity

Are you having trouble expressing your brand identity? Red Kite’s expert branding support will help you to establish a unique personality for your business' brand.

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What is brand strategy?

Brand strategy is a long-term plan that helps you to boost awareness of your products and services, attracting customers and reaching your business goals.

Like any other aspect of business, a brand strategy is absolutely essential to provide focus and help you to get results. Whether you’re looking to distinguish yourself from your competitors, position your brand within the market, or create a unique product offering, a carefully considered brand strategy will put you on the road to success.


Why do I need one?

A brand strategy is an important tool to make sure that any brand-related decisions are made with your business goals in mind.

Remember who you’re selling to. By making sure you’ve considered your target market and their needs, you can appeal to them through design decisions, an appropriate tone of voice, and even your choice of product offering. Defining your brand strategy helps to ensure that all of your touchpoints are consistent and doing their job.

Your Complete Brand


What makes up your brand identity

Every part of your business that people engage with is an element of your brand identity. From visual aspects like your logo and colour palette through to social media posts and even the uniforms your staff wear, everything your brand touches is part of your identity and should be carefully considered.
Discover Session

Discovery & Strategy

Your branding is who you are, so we need to get to know you first. We start our relationship with an in-depth discovery session to get to the heart of your business, its customers and services. This helps us to create a clear strategy that we can use to ensure that your branding aligns with your business goals.


Clear, consistent messaging is just as big a part of your brand design as your visual appearance. From ensuring that your tone of voice resonates with your target audience to carefully portraying your brand in a certain way, these are the words that you use to define yourself.
Identity Design

Visual Identity Design

It’s not enough to have eye-catching visuals that set you apart from your competitors or make your brand instantly recognisable. It’s also important to make sure they are relevant and appropriate for your industry, while presenting a consistent identity across all digital and print media.
These are just some of the examples of how we can help your business in Sydney to create a complete brand identity to achieve your goals.

Discovery session

We get to know your business

First of all, we’ll get to know your business in Sydney through an in-depth discovery session. Over the course of a few hours, we’ll work through multiple exercises that will help us to better understand your business and its unique goals. Of course, we’ll also delve into your competitors and industry landscape to give us a better idea of your future plans.

We’ll look at:
  • Your business offering & what makes you unique
  • Identify your customers & their needs
  • Who your competitors are
  • Your goals for the future
Brand Strategy
Brand Messaging


Speak with confidence

People put their faith in your brand when they choose you, and clear, consistent messaging is an integral part of creating trust. From developing customer relationships and creating an atmosphere to simply explaining what you have to offer, the messaging that you put your name to is an extremely important marketing tool.

We’ll help your Sydney brand to:

  • Identify your audience needs
  • Define your brand positioning
  • Create tone of voice guidelines
  • Develop your mission statement


We make your brand unforgettable

We’ll put together a complete branding package for you, whether that’s starting from scratch or reworking an existing identity. From designing an instantly recognisable logo to providing guidance on font choice, photography and colours, we’ll give you all the tools you need to ensure that your brand is consistent and unforgettable.

We’ll create a brand that:
  • Is unique and memorable
  • Stands out against competitor
  • Upholds your ambitions and objectives
  • Performs well in both digital and printed media
Logo Design Portfolio


Branding Case Study: TrussCorp

TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.

Tell us about your business and work with the best branding agency Sydney has to offer!

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We can create everything your brand needs

As well as creating a complete brand guidelines document for your identity, we can also provide you with the essential assets you need to make sure your brand is consistent across all touchpoints, both online and off.
Business Card Design

Business Cards

Even in the digital age, business cards are a great way to create a memorable impression and share your contact information.

Corporate Stationery Design

Corporate Stationery

Direct mail is still a huge part of business. Branded letterheads generate trust, as well as clearly displaying your company details.

Document Design

Document Design

Branded document templates offer a consistent and professional appearance to customers and internal stakeholders alike.

Social Media Materials Design

Social Media Kit

We can put together a set of social media assets for internal use, including icons, header images and templates for graphics.

Signage Design


From retail environments to corporate settings, branded signage is a great way to create a sense of identity within the 3D space.

Website Design

Website Design

Your website is your brand’s storefront, and it’s important to make sure that your online branding is professional and consistent.

These are just a few examples of the graphic design materials we can create for your business. Our brand design service can produce anything your brand needs, so if you don't see what you need above, just ask!


Harness the power of branding & graphic design to advance your marketing strategy

Many businesses underestimate the effect a considered approach to brand identity can have on their bottom line. If your Sydney business is struggling to meet sales targets, or you’re looking to pivot to another market, branding is a good place to start.

Your business is unique, and harnessing the power of your brand’s individuality is a great way to stand out in the market and leave your competitors behind. Whatever industry you’re in, you’re constantly bidding for the attention of your potential customers, so you need something to show them why they should choose you over another company.

Red Kite’s brand identity specialists are skilled in drawing out the unique elements that turn your business into a brand, and highlighting them in a way that attracts the right audience. Every element of your brand strategy will be designed to achieve tangible business results—as well as making sure you look great across all touchpoints.

We’ve been building brand strategies for over a decade, so whether you’re a startup based in Sydney or an established business looking for a refreshed identity, we’ve got the expertise and creative touch you need to stand out. By sitting down with you, we’ll learn who you are and what you’re about, drawing on our experience to highlight all the best aspects of your brand so we can shout about them for everyone to hear!

If you’d like to create or reinvigorate your brand identity, get in touch with the best branding agency Sydney has to offer. Speak with our team today.

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STILL HAVE A FEW questions?

Read our FAQs

How much does branding cost?

Every business is unique, so we offer completely bespoke brand identity projects for every client. This allows us to ensure that you get exactly what you’re looking for, without paying for anything you don’t want or need. As a guide, our brand identity projects usually run from $3,000 – $10,000+. If you’d like us to quote for your project, just get in touch to arrange your free consultation and we’ll figure it out together.

How long does a discovery session last?

How long a discovery session lasts can vary, but you can usually expect to spend between 2 and 4 hours with us. If you’ve already got a good idea of what you’re looking for, or there are only a few people in attendance, you can expect our chat to be on the shorter side. For complex projects, we’ll take as long as we need to really get to the heart of your brand and make a plan of action.

Do I really need branding?

At the risk of sounding biased, yes! Branding is an extremely powerful marketing tool that allows you to define who you are and attract the right customers. Without professional branding, your business is less attractive and may even seem untrustworthy. Put yourself in your customers’ shoes: Would you choose a boring, generic company over an exciting and memorable brand?

Isn’t branding just a logo?

It takes much more than a logo to create a brand. While a logo is one of the most obvious elements of a brand, your overall brand identity is so much more. When you have a carefully crafted brand identity, everything works together, from the visual elements like your logo and photography style to your tone of voice and position in the marketplace.

How often should I update my branding?

Even the biggest companies don’t stick with the same branding indefinitely. It’s important to regularly audit your branding to make sure it aligns with your ideals, business goals and current design trends. You might ultimately decide not to change your branding for the time being, but at least you’ll know everything is still on message.

Can you create my brand identity from scratch?

We can! In fact, these types of projects are some of our very favourites. Working with startups or completely rebranding an identity from top to bottom allows us to really flex our creative muscles and come up with something exciting that captures the essence of who you are.

Do you offer rebranding services?

Of course! Sometimes brands get a little tired and need a facelift to increase their relevance in the market. Whether you’ve got an idea in mind or you’re open to suggestions, Red Kite’s brand strategists are on hand to update your image.

Do you provide copywriting services?

We don’t have an in-house copywriting team, but we can work with you to establish your brand’s tone of voice and provide you with detailed guidelines to pass on to a copywriter of your choice. If you’d like a referral, we know some great copywriters we can put you in touch with!

Can you create printed materials?

Offline marketing is still an extremely important part of getting your brand noticed. As such, we can create whatever printed media you need to support your business.

    Highly recommend investing in a professional service like Chris' - worth every penny

    After trying several designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.

    Carina - Carina Chirila Fitness
    Google Stars

    I really enjoyed working with Chris and would highly recommend him to others

    A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.

    Lauren - Little Generation
    Google Stars

    Working with Chris has been a pleasure and the results are spectacular

    TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn't be more accommodating or helpful.

    Rob - TrussCorp
    Google Stars

Graphic Design Sydney and Beyond

Ready to harness the power of graphic design?

Whatever your graphic design needs, however complex or straightforward, we’d love to support you on your journey to amazing visual design. If you’d like to work with Red Kite, get in touch to request your free quote.
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