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BRANDING AGENCY Adelaide

Your unique brand identity

Whatever industry you’re in, your business is completely unique. Your brand identity is an expression of who you are, what you do, and how you engage with your customers.

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IT STARTS WITH BRAND STRATEGY

What is brand strategy?


From your business name down to the words you use on your website, brand strategy encompasses every interaction with your customers.

By considering who you are and how you want to be perceived, you can better position yourself within the market and attract the right customers. Without this, you risk wasting valuable funds and resources marketing to nobody and simply hoping your ideal customers stumble across your products and services.

WE GET TO KNOW YOUR BUSINESS FIRST

Why do I need one?


A robust brand strategy helps you to align your business practices with the needs and interests of your target market, while ensuring that you stand out in a crowded market.

Just like your marketing efforts, you’ll see better results from your branding if you define a strategy that supports your business goals. Approaching your audience strategically means that you’ll see increased brand awareness, customer loyalty and more sales—all of which leads to healthy profits for your business.

Your Complete Brand

BUILDING YOUR COMPLETE BRAND

What makes up your brand identity


The visual aspects of your brand are perhaps the most obvious ones, but they’re just a small part of what makes up your overall identity. Every touchpoint across the customer journey from awareness through to conversion is an opportunity to create a memorable brand experience.
Discover Session

Discovery & Strategy

Your branding is who you are, so we need to get to know you first. We start our relationship with an in-depth discovery session to get to the heart of your business, its customers and services. This helps us to create a clear strategy that we can use to ensure that your branding aligns with your business goals.
Messaging

Messaging

Clear, consistent messaging is just as big a part of your brand design as your visual appearance. From ensuring that your tone of voice resonates with your target audience to carefully portraying your brand in a certain way, these are the words that you use to define yourself.
Identity Design

Visual Identity Design

It’s not enough to have eye-catching visuals that set you apart from your competitors or make your brand instantly recognisable. It’s also important to make sure they are relevant and appropriate for your industry, while presenting a consistent identity across all digital and print media.
These are just some of the examples of how we can help your business in Adelaide to create a complete brand identity to achieve your goals.

Discovery session

We get to know your business


First of all, we’ll get to know your Adelaide business through an in-depth discovery session. Over the course of a few hours, we’ll work through multiple exercises that will help us to better understand your business and its unique goals. Of course, we’ll also delve into your competitors and industry landscape to give us a better idea of your future plans.

We’ll look at:
  • Your business offering & what makes you unique
  • Identify your customers & their needs
  • Who your competitors are
  • Your goals for the future
DISCOVER YOUR BRAND
Brand Strategy
Brand Messaging

BRAND MESSAGING

Speak with confidence


People put their faith in your brand when they choose you, and clear, consistent messaging is an integral part of creating trust. From developing customer relationships and creating an atmosphere to simply explaining what you have to offer, the messaging that you put your name to is an extremely important marketing tool.

We’ll help your Adelaide business to:

  • Identify your audience needs
  • Define your brand positioning
  • Create tone of voice guidelines
  • Develop your mission statement
SHARE YOUR MESSAGE

STRATEGIC BRAND DESIGN

We make your brand unforgettable


We’ll put together a complete branding package for you, whether that’s starting from scratch or reworking an existing identity. From designing an instantly recognisable logo to providing guidance on font choice, photography and colours, we’ll give you all the tools you need to ensure that your brand is consistent and unforgettable.

We’ll create a brand that:
  • Is unique and memorable
  • Stands out against competitor
  • Upholds your ambitions and objectives
  • Performs well in both digital and printed media
LET'S MAKE MEMORIES
Logo Design Portfolio

OUR WORK IN ACTION

Branding Case Study: TrussCorp


TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.

Tell us about your business and work with the best branding agency Adelaide has to offer!

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BRAND IDENTITY DELIVERABLES

We can create everything your brand needs


As well as creating a complete brand guidelines document for your identity, we can also provide you with the essential assets you need to make sure your brand is consistent across all touchpoints, both online and off.
Business Card Design

Business Cards

Even in the digital age, business cards are a great way to create a memorable impression and share your contact information.

Corporate Stationery Design

Corporate Stationery

Direct mail is still a huge part of business. Branded letterheads generate trust, as well as clearly displaying your company details.

Document Design

Document Design

Branded document templates offer a consistent and professional appearance to customers and internal stakeholders alike.

Social Media Materials Design

Social Media Kit

We can put together a set of social media assets for internal use, including icons, header images and templates for graphics.

Signage Design

Signage

From retail environments to corporate settings, branded signage is a great way to create a sense of identity within the 3D space.

Website Design

Website Design

Your website is your brand’s storefront, and it’s important to make sure that your online branding is professional and consistent.

These are just a few examples of the graphic design materials we can create for your business. Our brand design service can produce anything your brand needs, so if you don't see what you need above, just ask!
CHECK OUT OUR WORK

THE POWER OF BRAND DESIGN

Harness the power of branding & graphic design to advance your marketing strategy


If your Adelaide business is struggling with poor sales performance, it’s worth taking a step back to see whether your brand identity aligns with your marketing strategy. Branding can be easily overlooked, and business owners can fall foul of getting emotionally attached to their brands, even when they’re not performing as they should.

Your unique identity is a huge selling point. Nobody else out there does exactly what you do, and your brand is an important tool in sharing this message to potential customers. Even in the most saturated markets, there’s something about your brand that is completely unique. Red Kite’s brand identity specialists are here to guide you through the process of figuring out exactly what that is, and how to share it with your audience.

Drawing on over a decade of experience, we’ll identify your unique selling points, and combine these with the desires and pain points of your customers to create a brand that makes you proud and gets results.

Whether you’re a brand-new startup based in Sydney or an established company looking to update your identity, we’ll work with you to align your brand with your business goals. Our combination of creativity and in-depth market research will form a solid foundation for your brand, while your unique experiences and offerings will help to shape the future of your identity.

If you’d like to chat to the best branding agency Sydney has to offer about your new identity, we’d love to hear from you! Speak to our team today.

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STILL HAVE A FEW questions?

Read our FAQs


How much does branding cost?

There are so many factors to take into consideration when pricing a brand identity project that it’s impossible to put a number on it. To give you a ballpark figure, our branding projects usually run from $3,000 – $10,000+ depending on the level of service required. Get in touch to arrange your free consultation, and we’ll discuss exactly what you need and how much it will cost to create your bespoke brand identity.

How long does a discovery session last?

There’s lots to talk about, so you’ll probably be with us between 2 and 4 hours. How long the discovery session will take depends on things like how many people are in attendance, how established your brand is, and how clear of an idea you have of the final outcomes. We’re super friendly, so we promise chatting to us won’t be scary or boring!

Do I really need branding?

If you want your business to be successful, yes. Branding is an important part of your marketing strategy. By distilling your business into memorable elements tailored to your target audience, you can build brand awareness, develop trust and attract more customers.

Isn’t branding just a logo?

A logo is just one of the ingredients that goes into creating an effective brand identity. By working with Red Kite, you can benefit from a holistic service ensuring that every element of your brand aligns with your business goals and the needs of your customers. From visual aspects like your logo to defining a long-term brand strategy, we’ll tackle everything you need to get your name out there.

How often should I update my branding?

There’s no set rule but it’s always worth assessing your branding every few years to make sure it still aligns with your offering. Businesses are constantly evolving over time; it’s only natural that your branding should change to reflect this. From a minor refresh to a complete overhaul, updating your branding can be a great boost.

Can you create my brand identity from scratch?

Absolutely! Creating brands from the ground up is one of our specialties. As well as working with brand-new startups, we also help established businesses to realign their branding.

Do you offer rebranding services?

We do! If you’ve identified the need for a bit of a change, Red Kite’s brand experts can help you to implement it. Whether you have your own ideas of what you’re looking for, or you’re happy to leave it up to us, we’ll work with you to come up with new ideas that better represent your brand.

Do you provide copywriting services?

As part of our branding service, we can help you to establish your tone of voice, creating clear guidelines that anyone in your business can use to ensure a consistent tone. While we don’t provide copywriting services, we’re happy to introduce you to trusted copywriters who can help you with your project.

Can you create printed materials?

We love digital, but we also love print! Whatever you need, we can create printed materials to support your offline marketing efforts.
  • CLIENT TESTIMONIALS

    Highly recommend investing in a professional service like Chris' - worth every penny


    After trying several designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.

    Carina - Carina Chirila Fitness
    Google Stars
  • CLIENT TESTIMONIALS

    I really enjoyed working with Chris and would highly recommend him to others


    A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.

    Lauren - Little Generation
    Google Stars
  • CLIENT TESTIMONIALS

    Working with Chris has been a pleasure and the results are spectacular


    TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn't be more accommodating or helpful.

    Rob - TrussCorp
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  • CLIENT TESTIMONIALS

    Unruly Apparel owes its achievements to Chris Harris and his artistic vision and ability


    As a start-up sports fashion business of which the success relied on the impact of its brand, Unruly Apparel owes its achievements to Chris Harris and his artistic vision and ability. I can’t recommend working with Chris enough. Prepare to be challenged, inspired and ultimately very satisfied with any project you choose to task him with. Unruly Apparel simply isn’t what it is without Chris and for that I can’t thank him enough!

    Jamie - Unruly Apparel
    Google Stars
  • CLIENT TESTIMONIALS

    Their ability to understand a brief and offer some great suggestions and concepts makes my job a lot easier


    I work for a multi national travel company, and have used Red Kite a number of times, their ability to understand a brief and offer some great suggestions and concepts makes my job a lot easier, and speeds up my turn around times. Red Kite always delivers impressive and professional work that I'm happy to put my company and partners names too.

    Grant - Flight Centre
    Google Stars

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Ready to harness the power of graphic design?

Whatever your graphic design needs, however complex or straightforward, we’d love to support you on your journey to amazing visual design. If you’d like to work with Red Kite, get in touch to request your free quote.
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