Whatever industry you’re in, your business is completely unique. Your brand identity is an expression of who you are, what you do, and how you engage with your customers.
From your business name down to the words you use on your website, brand strategy encompasses every interaction with your customers.
By considering who you are and how you want to be perceived, you can better position yourself within the market and attract the right customers. Without this, you risk wasting valuable funds and resources marketing to nobody and simply hoping your ideal customers stumble across your products and services.
A robust brand strategy helps you to align your business practices with the needs and interests of your target market, while ensuring that you stand out in a crowded market.
Just like your marketing efforts, you’ll see better results from your branding if you define a strategy that supports your business goals. Approaching your audience strategically means that you’ll see increased brand awareness, customer loyalty and more sales—all of which leads to healthy profits for your business.
TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.
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