From your business name down to the words you use on your website, brand strategy encompasses every interaction with your customers.
By considering who you are and how you want to be perceived, you can better position yourself within the market and attract the right customers. Without this, you risk wasting valuable funds and resources marketing to nobody and simply hoping your ideal customers stumble across your products and services.
A robust brand strategy helps you to align your business practices with the needs and interests of your target market, while ensuring that you stand out in a crowded market.
Just like your marketing efforts, you’ll see better results from your branding if you define a strategy that supports your business goals. Approaching your audience strategically means that you’ll see increased brand awareness, customer loyalty and more sales—all of which leads to healthy profits for your business.
People put their faith in your brand when they choose you, and clear, consistent messaging is an integral part of creating trust. From developing customer relationships and creating an atmosphere to simply explaining what you have to offer, the messaging that you put your name to is an extremely important marketing tool.
We’ll help your Adelaide business to:
TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.
Tell us about your business and work with the best branding agency Adelaide has to offer!
Even in the digital age, business cards are a great way to create a memorable impression and share your contact information.
Direct mail is still a huge part of business. Branded letterheads generate trust, as well as clearly displaying your company details.
Branded document templates offer a consistent and professional appearance to customers and internal stakeholders alike.
We can put together a set of social media assets for internal use, including icons, header images and templates for graphics.
From retail environments to corporate settings, branded signage is a great way to create a sense of identity within the 3D space.
Your website is your brand’s storefront, and it’s important to make sure that your online branding is professional and consistent.
If your Adelaide business is struggling with poor sales performance, it’s worth taking a step back to see whether your brand identity aligns with your marketing strategy. Branding can be easily overlooked, and business owners can fall foul of getting emotionally attached to their brands, even when they’re not performing as they should.
Your unique identity is a huge selling point. Nobody else out there does exactly what you do, and your brand is an important tool in sharing this message to potential customers. Even in the most saturated markets, there’s something about your brand that is completely unique. Red Kite’s brand identity specialists are here to guide you through the process of figuring out exactly what that is, and how to share it with your audience.
Drawing on over a decade of experience, we’ll identify your unique selling points, and combine these with the desires and pain points of your customers to create a brand that makes you proud and gets results.
Whether you’re a brand-new startup based in Sydney or an established company looking to update your identity, we’ll work with you to align your brand with your business goals. Our combination of creativity and in-depth market research will form a solid foundation for your brand, while your unique experiences and offerings will help to shape the future of your identity.
If you’d like to chat to the best branding agency Sydney has to offer about your new identity, we’d love to hear from you! Speak to our team today.
After trying several designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.
A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.
TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn't be more accommodating or helpful.
As a start-up sports fashion business of which the success relied on the impact of its brand, Unruly Apparel owes its achievements to Chris Harris and his artistic vision and ability. I can’t recommend working with Chris enough. Prepare to be challenged, inspired and ultimately very satisfied with any project you choose to task him with. Unruly Apparel simply isn’t what it is without Chris and for that I can’t thank him enough!
I work for a multi national travel company, and have used Red Kite a number of times, their ability to understand a brief and offer some great suggestions and concepts makes my job a lot easier, and speeds up my turn around times. Red Kite always delivers impressive and professional work that I'm happy to put my company and partners names too.