Grow your business
with great design
Red Kite is a small but mighty creative studio based in Brisbane, Australia. We are passionate about all things design, specialising in branding, logo design & identity.
Why is a Logo so Important?
Often overlooked, a logo is one of the most valuable assets every business has at its disposal.
A potential customer takes less than 3 seconds to decide if they will invest any more time in a company’s products or services. A logo is often the first thing they see and the basis on what this decision is made. Making a great first impression is extremely important!
There is more choice available to consumers than ever before. A logo is a way to stand out from the crowd, to stay a step ahead of the competition and draw the spotlight in a crowded marketplace. Grab the attention of prospective clients with a logo that is appropriate, simple and distinctive.
When done well, a good logo is the first and most important building block of a company’s entire brand. All elements of a business’s branding should be consistent and cohesive. The best way to ensure this is to start from the logo up!
If a customer associates your logo with a positive memory, and even better, a positive feeling, they are even more likely to remember you and find you again. Once trust is established people will seek you out. Your logo is their way-finder!
Investing Now, Saves Later
Going with a quick fix, or sticking with a poorly designed or inappropriate logo may in fact lead to costs in the future that could have been avoided. Future rework, rebrands, amends and inconstancies can all be avoided with a well considered brand mark.
A logo is an important credibility anchor for any business. It shows that a company is professional and well established. To not have a logo at all can give the opposite impression, that a business is disorganised, inexperienced or even untrustworthy.
Make sure you have a logo that ticks all the boxes! Get a Quote
We offer branding & logo design Australia wide.
Logo Design Australia
We help businesses excel through expertly crafted identity design & branding.
Red Kite Design is founded by Chris Harris, a graphic and logo designer with a wealth of professional experience working with companies of all shapes and sizes, from long standing corporates to fledgling start-ups.
Chris is passionate about helping brands build unique identities, through beautifully crafted design, and carefully considered brand strategy. Communicating the correct brand message is key to a company's success, and ensures you attract your desired target market.
Inspired by logo design greats like Aaron Draplin, Paul Rand and Michael Bierut our brand identities are conceived through a thorough and refined design process, each tailored to a client's unique requirements. Our goal is to create logo design tailored to you that is simple, memorable, versatile and timeless.
We offer branding & logo design Australia wide.Get a Quote
“Logo and brand identity design is an integral part of any successful business and, when done correctly, will make a business more profitable.”
Our Logo Design Process
Every mark we design is crafted through our thorough and meticulous six step process.
02 Create a Brief
To make sure Red Kite can create the perfect logo design for your requirements, we will talk about your business in detail to generate a detailed brief.
03 Research & Exploration
Using the information provided, we take an in depth look into your business, competition & target market to create logo designs unique to each client.
04 Design Generation
This is an organic process of mood boards, sketches, experimentation, digitising and refinement, until 3 great concepts are formed.
Concepts are then pitched, but the final decision will be up to you. If required, changes can be made ensuring all the logo's objectives are met.
Once happy with the final design, files will be finalised ready for use online & in print, as well as a usage document to help you get the best out of your new logo.
Would you like to find out more about what goes into creating each and every one of our logo designs?View Our Full Process
From the Blog
Catch up on the latest identity design tips to help your business look its best.
Does your business need a new identity?
We would love to hear more about your logo design project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation.
We offer branding & logo design AustraliaBrisbane wide.Get a Free Quote