Logo Design Blog

What makes some logos better than others? At first glance this can sometimes be confusing, and this is because there are often natural misconceptions about exactly what a logo should be. Common assumptions are: a logo should communicate exactly what a business does; it should, above all else, be pretty - after all it is […]

The key objectives of any logo are to catch the eye of your target audience, stand out from your competition & be versatile enough to apply gracefully across any and all applications your business may require. For a deeper dive into what makes the perfect logo, check out my 'What Makes a Great Logo' article. […]