There’s plenty of insight in the phrase, “Out of mind, out of business.” This is why successful businesses invest in deliberate brand positioning. But while “brand positioning” is a buzzword in boardrooms across the globe, few startups have a firm grasp of exactly what it means. The term is usually confused for various other marketing […]
“For individuals looking for high-quality beverages, Coca-Cola offers a wide range of the most refreshing options — each creates a positive experience for customers when they enjoy a Coca-Cola brand drink. Unlike other beverage options, Coca-Cola products inspire happiness and make a positive difference in customers' lives, and the brand is intensely focused on the […]
Let’s play a little game to start, shall we? When you think of a good quality, cheap chocolate bar – what comes to mind? A Cherry Ripe? A Polly Waffle? A Cadbury Dairy Milk? What if you need to get a quick bite of lunch on the go; where do you stop? Subway? Grill’d? Nando’s? […]
Everyone in the world is unique. The same is true of brands. Every brand has a unique brand identity that is defined by different elements. Most people use the terms brand, brand identity and branding interchangeably. Although these terms are closely related, they have different meanings. Brand: this is how people perceive your company. Branding: […]
Think of brand strategy as the blueprint to building a company’s long term brand story. There is a crucial first step towards tailoring a long term branding strategy. This involves figuring out who the customer base is. Successful strategic branding cannot be about anything else. “If you form a strategy without research, your brand will […]
You’re all set to launch your company. But do you have a professional logo for your business? Before you start designing business cards, you need a logo. A high-quality logo is a vital part of any business brand. Your logo design helps to communicate your brand identity, differentiate you from competitors, and enhance customer loyalty. […]
When you’re setting up a business, creating a perfect logo might not seem like a top priority. “Why do I even need to create a logo?” you might find yourself wondering. When you’re rebranding, you might also feel like investing in a new business logo isn’t all that important. However, a logo is not inconsequential. […]
One of the main aspects of establishing a brand entity in a given market is customer recognition. In terms of strategic branding, a logo is, literally, worth a thousand words. The iconic Barack Obama logo, much like the man himself, needs no introduction. Drawing inspiration from his surname, a rising sun and the American flag, […]
If you've heard the terms logos and branding used interchangeably, you're not alone. More often than not, people treat them as though they're synonymous. Though they are related and work together, they're distinct concepts. Logo and identity design, as well as a brand strategy, are part of a larger plan to help grow a business. […]
Whether you’re a fledgling start-up or a long-standing corporate, investing time and money in a logo design may seem pretty low on the list of priorities. As a new business owner you may be thinking “I have so many factors to consider, do I even need a logo at all?”, or an existing business owner […]
Choosing the perfect logo for your business is never a simple task. There is no 'one size fits all' solution. Selecting the correct type of logo is an important first step when creating or refreshing your company's identity. To help distinguish between these different types of logos and understand which may be most appropriate for […]
What makes some logo designs better than others? At first glance this can sometimes be confusing, and this is because there are often natural misconceptions about exactly what a logo should be. Common assumptions are: a logo should communicate exactly what a business does; it should, above all else, be pretty - after all it […]
The key objectives of any logo design are to catch the eye of your target audience, stand out from your competition & be versatile enough to apply gracefully across any and all applications your business may require. For a deeper dive into what makes the perfect logo, check out our 'What Makes a Great Logo' […]
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