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The Branding Blog

July 14, 2022
How to Choose the Right Designer (and Avoid a Branding Nightmare!)

When you hire a brand designer, you’re not just paying for someone who knows how to use Photoshop and Illustrator; you’re making an investment in the future of your business. To ensure a successful outcome that benefits your brand both now and in the future, you need someone who can fully understand your business, your […]

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July 12, 2022
Why We Love Animated Logos, And What They Can Do For Your Brand

If you feel like motion graphics and animated logos are all over the internet at the moment, you’re not alone. More and more brands are taking advantage of the exciting possibilities that animation has to offer, and reaping the benefits. In this article, we’re going to take a look at animated logos, why they’ve grown […]

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June 14, 2022
Landing Pages: The Secret to High Performing Marketing Campaigns

Landing pages are one of the most useful tools at a digital marketer’s disposal, but they’re surprisingly underutilised by brands. After investing your marketing budget in PPC, SEO and email campaigns to bring more people to your website, it’s important to make the most out of of every visit. 44% of clicks for B2B companies […]

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February 28, 2022
Red Kite Makes It Into LogoLounge Book 13

We’re honoured to have not one but seven of our logo designs included in the upcoming LogoLounge Book 13. This was our first time submitting for the book and we’re extremely proud to be featured alongside some of the biggest and best logo designers around the world. What is the LogoLounge Book? First published in […]

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November 12, 2021
How Much Should It Cost To Design A New Company Logo?

When it comes to budgeting for your new logo, the answer often comes in the form of another question: "How long is a piece of string?" You can, of course, spend endless amounts on marketing and brand development, but there is a sweet spot for getting a quality logo for your new business or refreshed […]

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November 12, 2021
Learn From These 5 Companies That Have Great Brand Style Guides

So you’ve learnt what needs to go into a style guide. You know that more is more, and that it’s not just about logos and colours. And it needs to go beyond what your brand looks like online. If you don’t have a good idea what needs to go into a style guide, read this […]

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November 12, 2021
What Should Your Perfect Brand Style Guide Look Like?

So, you’ve invested in your visual brand development. You’ve got your logo suite, and hopefully some solid logo usage guidelines to help guide the use of your logo across your business and marketing assets. The next thing on your list should be a visual brand style guide – i.e. the documentation of your brand’s colours, […]

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November 12, 2021
Why Branding Is So Important For New Businesses

First impressions count. It’s your opportunity to show, not just tell, people what you’re all about without having to say or do too much in those first few minutes. It’s no different for new businesses seeking to expose their wares to potential customers. In fact, it’s probably even more crucial, as a strong, authoritative, trustworthy […]

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November 12, 2021
The 6 Key Questions to Answer Before You Rebrand Your Business

Rebranding is one of the toughest choices a lot of businesses can make. And we get it. You may have spent years building your brand and all of its related parts to be recognisable, memorable and, in many cases, a household name for your customers. So to tear it all up and start again can […]

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