The Branding Blog

When it comes to budgeting for your new logo, the answer often comes in the form of another question: "How long is a piece of string?" You can, of course, spend endless amounts on marketing and brand development, but there is a sweet spot for getting a quality logo for your new business or refreshed […]

So you’ve learnt what needs to go into a style guide. You know that more is more, and that it’s not just about logos and colours. And it needs to go beyond what your brand looks like online. If you don’t have a good idea what needs to go into a style guide, read this […]

So, you’ve invested in your visual brand development. You’ve got your logo suite, and hopefully some solid logo usage guidelines to help guide the use of your logo across your business and marketing assets. The next thing on your list should be a visual brand style guide – i.e. the documentation of your brand’s colours, […]

First impressions count. It’s your opportunity to show, not just tell, people what you’re all about without having to say or do too much in those first few minutes. It’s no different for new businesses seeking to expose their wares to potential customers. In fact, it’s probably even more crucial, as a strong, authoritative, trustworthy […]

Rebranding is one of the toughest choices a lot of businesses can make. And we get it. You may have spent years building your brand and all of its related parts to be recognisable, memorable and, in many cases, a household name for your customers. So to tear it all up and start again can […]

Choosing a name for your brand or business is both exciting and challenging. Unless you’ve woken up one day struck with inspiration and just knew you had the one, you’re more likely to be toying around with a number of simple and abstract ideas, wondering which one to choose. Or perhaps you’re at ground zero, […]

Just like there’s a process you should take to come up with your brand name, there’s also a process to follow when designing your new company logo.  As with any design project, there’s a lot of variables to choose from. Things that may come into consideration include industry standards and best practices (ie. common colours […]

So you’ve worked with a designer to create the perfect logo for your business – and now it’s time to protect it. Here’s what you need to do to trademark a logo in Australia, and why you need to make it a priority.  In this article:  What is a trademark? Should I trademark my logo? […]

It’s tempting to dive straight into the pretty stuff when you start a business. Logos, web design, social media – all the things you use to win customers. But the business world (and the internet) are littered with businesses gone rogue. And if you take away the fact they may or may not have had […]