“Who are you?” A fairly easy-to-answer question when met by a stranger on the street or a new acquaintance at a party. Quite a different matter when asked about your business by a customer or supplier. What’s your brand identity? Here at Red Kite Design, brand identity is one of the most important things we […]
“If you fail to plan, you are planning to fail.” ~ Benjamin Franklin Old Ben was a pretty savvy businessman, starting the most popular newspaper of his day at the ripe old age of 23. And in a day when many business owners worked right up to the bitter end, Franklin was wealthy enough to […]
Have you ever Googled a company's website and wondered if you arrived at the right place? The landing page has wrong colours, a weird-looking font, and the logo is back-to-front. Sounds like you’ve arrived at a website that’s not followed a style guide. If your company doesn’t have a style guide, you may be part […]
The key to having a memorable brand is consistency. You pop to your local grocery store for your favourite coffee or chocolate. You’ve learned to recognize your favourite products on the shelves from a mile away, even when they are surrounded by hundreds of other items. Why? Because the best brands are continuously easy for […]
There’s plenty of insight in the phrase, “Out of mind, out of business.” This is why successful businesses invest in deliberate brand positioning. But while “brand positioning” is a buzzword in boardrooms across the globe, few startups have a firm grasp of exactly what it means. The term is usually confused for various other marketing […]
“For individuals looking for high-quality beverages, Coca-Cola offers a wide range of the most refreshing options — each creates a positive experience for customers when they enjoy a Coca-Cola brand drink. Unlike other beverage options, Coca-Cola products inspire happiness and make a positive difference in customers' lives, and the brand is intensely focused on the […]
Let’s play a little game to start, shall we? When you think of a good quality, cheap chocolate bar – what comes to mind? A Cherry Ripe? A Polly Waffle? A Cadbury Dairy Milk? What if you need to get a quick bite of lunch on the go; where do you stop? Subway? Grill’d? Nando’s? […]
Everyone in the world is unique. The same is true of brands. Every brand has a unique brand identity that is defined by different elements. Most people use the terms brand, brand identity and branding interchangeably. Although these terms are closely related, they have different meanings. Brand: this is how people perceive your company. Branding: […]
Think of brand strategy as the blueprint to building a company’s long term brand story. There is a crucial first step towards tailoring a long term branding strategy. This involves figuring out who the customer base is. Successful strategic branding cannot be about anything else. “If you form a strategy without research, your brand will […]
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