Logo design blog

You are a logo. We, Red Kite Design, are also a logo. This is because a logo design is more than just a brand atop your letterheads. It is more than a picture atop your social media. And it is more than a signpost outside of your business. A logo is who you are, and […]

Finding a logo maker that is a perfect fit for you and your business is the most important part of crafting a strong brand identity. A logo is a small but significant part of any brand. Your logo is generally what your audience will notice first about your business. This is why the logo is […]

“Who are you?” A fairly easy-to-answer question when met by a stranger on the street or a new acquaintance at a party.  Quite a different matter when asked about your business by a customer or supplier.  What’s your brand identity?  Here at Red Kite Design, brand identity is one of the most important things we […]

“If you fail to plan, you are planning to fail.” ~ Benjamin Franklin Old Ben was a pretty savvy businessman, starting the most popular newspaper of his day at the ripe old age of 23.  And in a day when many business owners worked right up to the bitter end, Franklin was wealthy enough to […]

Have you ever Googled a company's website and wondered if you arrived at the right place? The landing page has wrong colours, a weird-looking font, and the logo is back-to-front. Sounds like you’ve arrived at a website that’s not followed a style guide. If your company doesn’t have a style guide, you may be part […]

The key to having a memorable brand is consistency. You pop to your local grocery store for your favourite coffee or chocolate. You’ve learned to recognize your favourite products on the shelves from a mile away, even when they are surrounded by hundreds of other items. Why? Because the best brands are continuously easy for […]

There’s plenty of insight in the phrase, “Out of mind, out of business.” This is why successful businesses invest in deliberate brand positioning.  But while “brand positioning” is a buzzword in boardrooms across the globe, few startups have a firm grasp of exactly what it means. The term is usually confused for various other marketing […]

“For individuals looking for high-quality beverages, Coca-Cola offers a wide range of the most refreshing options — each creates a positive experience for customers when they enjoy a Coca-Cola brand drink. Unlike other beverage options, Coca-Cola products inspire happiness and make a positive difference in customers' lives, and the brand is intensely focused on the […]

Let’s play a little game to start, shall we? When you think of a good quality, cheap chocolate bar – what comes to mind?  A Cherry Ripe? A Polly Waffle? A Cadbury Dairy Milk?  What if you need to get a quick bite of lunch on the go; where do you stop? Subway? Grill’d? Nando’s? […]