Whether you’re a fledgling start-up or a long-standing corporate, investing time and money in a logo may seem pretty low on the list of priorities. As a new business owner you may be thinking “I have so many factors to consider, do I even need a logo at all?”, or an existing business owner “I […]
Choosing the perfect logo for your business is never a simple task. There is no 'one size fits all' solution. Selecting the correct type of logo is an important first step when creating or refreshing your company's identity. To help distinguish between these different types of logos and understand which may be most appropriate for […]
What makes some logos better than others? At first glance this can sometimes be confusing, and this is because there are often natural misconceptions about exactly what a logo should be. Common assumptions are: a logo should communicate exactly what a business does; it should, above all else, be pretty - after all it is […]
The key objectives of any logo are to catch the eye of your target audience, stand out from your competition & be versatile enough to apply gracefully across any and all applications your business may require. For a deeper dive into what makes the perfect logo, check out my 'What Makes a Great Logo' article. […]