A brand strategy is a considered approach to attracting the right customers and positioning your products and services within your market.
From choosing your business name to the design of your logo, each element is a step towards creating a personality and atmosphere that appeals to your target market. Whether you’re pivoting your brand to focus on new territories or simply looking to distinguish yourself from your competitors, defining a brand strategy will help you to find greater success.
Just like any other part of your business, strategy helps you to define goals, create a roadmap and monitor your progress.
Instead of following a hunch or throwing everything at the wall to see what sticks, a brand strategy allows you to align your visual identity with your business goals. Just like with sales or marketing, putting in the work to plan and execute a results-driven strategy will yield better outcomes.
People put their faith in your brand when they choose you, and clear, consistent messaging is an integral part of creating trust. From developing customer relationships and creating an atmosphere to simply explaining what you have to offer, the messaging that you put your name to is an extremely important marketing tool.
We’ll help your Gold Coast business to:
TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.
Tell us about your business and work with the best branding agency the Gold Coast has to offer!
Even in the digital age, business cards are a great way to create a memorable impression and share your contact information.
Direct mail is still a huge part of business. Branded letterheads generate trust, as well as clearly displaying your company details.
Branded document templates offer a consistent and professional appearance to customers and internal stakeholders alike.
We can put together a set of social media assets for internal use, including icons, header images and templates for graphics.
From retail environments to corporate settings, branded signage is a great way to create a sense of identity within the 3D space.
Your website is your brand’s storefront, and it’s important to make sure that your online branding is professional and consistent.
If you’re not getting the sales you’d like for your Gold Coast business, it’s important to take a step back to figure out what could be contributing to the problem. It can be hard to identify the weak points of your marketing efforts, and one area that is often overlooked is brand identity.
Your business’ unique identity is its biggest selling point, but not all brands make the effort to harness its power. Whatever your industry, you’re far from the only person offering those products and services to your target market. By tailoring how you look, what you say and what you do, to their passions, preferences and pain points, you can better attract and retain customers.
Red Kite’s team of experienced brand identity specialists know how to distill the unique elements that make up your brand and turn them into a complete brand identity strategy designed to get you results.
Whether you’re a brand-new startup based on the Gold Coast or an established business looking for a refreshed identity, we can help you to align your visuals, tone of voice and brand promise with your target audience and business goals. We’ve been strategically building brands for over a decade, so we understand the importance of a considered creative approach to boost your marketing strategy.
If you’d like to put your brand in the hands of the best branding agency the Gold Coast has to offer, just get in touch. We’d love a good chat!
After trying several designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.
A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.
TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn't be more accommodating or helpful.
As a start-up sports fashion business of which the success relied on the impact of its brand, Unruly Apparel owes its achievements to Chris Harris and his artistic vision and ability. I can’t recommend working with Chris enough. Prepare to be challenged, inspired and ultimately very satisfied with any project you choose to task him with. Unruly Apparel simply isn’t what it is without Chris and for that I can’t thank him enough!
I work for a multi national travel company, and have used Red Kite a number of times, their ability to understand a brief and offer some great suggestions and concepts makes my job a lot easier, and speeds up my turn around times. Red Kite always delivers impressive and professional work that I'm happy to put my company and partners names too.