Creating a unique personality is one of the strongest ways for your brand to gain recognition and encourage engagement from customers.
A brand strategy is a considered approach to attracting the right customers and positioning your products and services within your market.
From choosing your business name to the design of your logo, each element is a step towards creating a personality and atmosphere that appeals to your target market. Whether you’re pivoting your brand to focus on new territories or simply looking to distinguish yourself from your competitors, defining a brand strategy will help you to find greater success.
Just like any other part of your business, strategy helps you to define goals, create a roadmap and monitor your progress.
Instead of following a hunch or throwing everything at the wall to see what sticks, a brand strategy allows you to align your visual identity with your business goals. Just like with sales or marketing, putting in the work to plan and execute a results-driven strategy will yield better outcomes.
TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system. Starting with their logo design, and continuing through every touch point of their entire identity, this fresh approach completely revitalised their marketing strategy and digital presence. Using creative design our brand strategists helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.
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