Made for those who want a complete visual & verbal identity for their brand. Our approach digs deep to uncover what makes you unique, crafting a bold, strategic identity that not only turns heads, but speaks clearly, builds trust, and stays memorable in the minds of the people who matter.
Brand Master includes all the essential visual and verbal elements for a successful brand:
Your new logo and heaps of variations & formats
The design of your slick new logo by our senior brand designer, plus a huge suite of logo files that are optimised for every use case you can think of in both digital and print formats.
Visual identity & unique brand assets
Beyond the logo, we craft a range of unique visual elements like brand mascots, illustrations, dynamic shapes, textures, icons, etc. to inject more personality into your brand’s look and feel as well as improve recognisability.
Typography & brand colour palettes
We carefully select fonts and colours that scream “you,” ensuring your brand looks unified and instantly recognisable everywhere.
Photography guidance & creative direction
Creative direction on the style and usage of photography, enhancing the visual storytelling of your brand.
Origin story & brand archetypes
Develop a compelling brand backstory and select archetypes that best reflect your brand’s personality, making your identity more relatable and authentic.
Unified messaging framework
Create a cohesive messaging framework that includes the development of a clear mission, vision, purpose, taglines, and slogans to enhance brand recall and consistency.
Brand voice & word bank
We’ll create specific guidelines to help you ensure there’s a consistent and coherent tone of voice and vocabulary across all of your future brand messaging.
Strategic brand messages & positioning
We’ll craft key messages and concise positioning statements that highlight your brand’s unique value proposition and how it meets the needs of your target audience.
Deep-dive brand intensive
Our more comprehensive 1-3 hour brand intensive led by a branding pro, designed to uncover your brand’s core values, purpose, personality, and messaging strategy.
Real-world examples of your brand in the wild
Visual examples showing how your branding will look in the real world, giving you a sneak peek of your brand live and in action.
Design rationale video walkthrough
A video explainer breaking down the thought process behind your brand identity, giving you full confidence in your brand’s visual strategy.
Logo usage & how-to guide
A guideline document detailing how to correctly use your logo, including spacing, sizing, and dos and don’ts, to maintain brand integrity.
Visual identity toolkit
All the unique assets we’ve cooked up for your brand in ready-to-use formats.
Extensive “Brand Blueprint” strategy guide
Our comprehensive, 30 to 50-page Brand Blueprint Guide. Through collaboration with your team in the deep-dive brand intensive, we’ll develop a guide that will serve as your brand’s visual and verbal identity roadmap.
Revisions & additional concepts
Plenty of room to tweak or add to the initial designs, making sure the end result is spot-on with your vision and ambitions. We don’t limit revision rounds!
Need a Little Extra?
Customise your solution with our optional add-ons.
Built with strategy, not just style—your site will be easy to use, built to last, SEO-friendly, and packed with purposeful content that turns visitors into customers.
Motion design brings your brand to life with engaging animations. From animated logos to explainer videos, we create captivating visuals that make complex ideas clear and memorable.
Slick graphic design that keeps your brand looking sharp everywhere. From digital assets to printed materials, we design engaging and eye-catching visuals that make you shine.
A static logo can only say so much. We create animated logos that add energy, emotion, and impact—helping your brand stand out, spark interest, and leave a lasting impression.
What goes into your brand strategy Some agencies sell brand strategy as a standalone consulting product, months of intensive workshops ending in a hefty strategy deck that gets opened once, then left to gather digital dust in a forgotten corner of your inbox. That’s not us. We do brand identity strategy, the due diligence that…
Branding is the art and science of shaping how your business is perceived by the world. It’s much more than just your business name or logo—it’s the entire ecosystem of your brand’s identity. The visual elements are what determines how your brand looks and the verbal elements are what determine how your brand communicates.
A well-designed brand sticks. We craft visual and verbal identities that are clear, consistent, and memorable—so your audience knows exactly who you are, every time they see you.
Consistency across the board
From your logo to your packaging to your website, everything works together. Your brand will show up with the same energy and style wherever it appears—online, offline, and everywhere in between.
Build trust before you say a word
People trust brands that look polished and feel aligned. We help you show up with credibility across every touchpoint, so your audience feels confident choosing you from the get-go.
Stand out without even trying
In crowded markets, being different matters. We dig deep to uncover what makes your brand unique—and then design it to shine in a way that competitors can’t copy.
We work with clients big & small
“I have been left speechless”
Stefanie Jones
Vida Style Solutions
“Red Kite has been an absolute delight from day one.”
Paul Carter
Surge Gum
“We couldn’t be happier with the finished product.”
Anthony Ikin
Glo Events
“The quality of their work is incredible”
Caroline Tapia
Mind Body Sleep
“Thank you from the bottom of my heart”
Lucy Casey
The Reluctant Coach
“Great service, communication and branding result”
Jacqui Louise
Best of the Wurst
“Red Kite Design is your answer.”
Simone Spryszynski
Zoomies
“Red Kite, I am so glad I found you”
Richard Gaze
Vizion
“Their team went above and beyond”
Gailene Hughes
Resurge Enterprises
“Redkite was an exceptional find.”
Kelsey Giarola
SingWhys
“Red Kite Design are outstanding to work with.”
Terry Ryan
Brisbane Bees
“Genuinely nice people.”
Karina McConville
Hawthorn Dental
“Exceptional rebranding experience!”
Michael Soden
SwipePT
“They were brilliant at bringing my vision to life.”
Chelsea Handley
Eternal Grace Jewellery
“Instrumental in achieving our vision.”
TJ Ergun
UltraSteam
“We couldn’t be more happy”
Jazmine Bartolic
Hop To It Plumbing
“A truly exceptional experience and end product.”
Decina English
Tim English Design
“They were able to bring my vision to life”
Billy Schiller
Nutrivize
“The outcome they produced exceeded expectations.”
Neil Emery
Chapel Hill Uniting Church
“From start to finish, the experience was fantastic.”
Charis Chan
Xenica Collective
Our work
We love showing off our work. From slick brand transformations to engaging web design, every project reflects our commitment to bold creativity, strategic thinking, and exceptional quality.
Crafting a bold, versatile brand identity for a grooming range that’s all about U
“Being part of TRANSFORM-U from day one has been incredibly rewarding. Seeing it grow from an idea into a standout brand that keeps gaining momentum has been a real pleasure to behold.”
Crafting a bold, versatile brand identity for a grooming range that’s all about U
“Being part of TRANSFORM-U from day one has been incredibly rewarding. Seeing it grow from an idea into a standout brand that keeps gaining momentum has been a real pleasure to behold.”
We don’t mean to brag, but we’ve got branding down to a fine art. Through our approach we work with you to get to the core of your unique brand identity, and bring it to life in a way that actually connects with your intended audience.
What’s the difference between Brand Master and Brand Foundations?
Brand Master includes everything in Brand Foundations plus a full verbal identity. That means we develop your tone of voice, messaging framework, brand story, positioning, and more—alongside your visual identity. You also get a deep-dive brand intensive and a comprehensive Brand Blueprint guide.
What’s included in the Brand Blueprint guide?
The Brand Blueprint is a 30–50 page document that brings together your entire visual and verbal identity. It covers everything from logo usage and colour palettes to tone of voice, messaging, and positioning—so your team has a complete roadmap to keep your brand consistent.
What’s the deep-dive brand intensive?
This is an in-depth strategy session (1–3 hours) where we explore your brand’s purpose, values, audience, competitors, and goals. It sets the foundation for all creative and strategic decisions, giving us clarity and direction from the start.
Will I get help with my brand messaging?
Absolutely. Brand Master includes a full messaging framework—covering your tagline, mission, vision, values, positioning, tone of voice, key messages, and more. We’ll craft a clear, consistent verbal identity that aligns with your visuals.
How many logo variations are included?
You’ll get a primary logo plus a range of variations that make sense for your brand (stacked, horizontal, icon-only, etc.) to ensure your brand looks great across different platforms and uses—from business cards to billboards.
Can I use this solution for a rebrand, or is it just for new brands?
Both! Brand Master is perfect if you’re launching a new brand or if your existing brand needs a full refresh—visually and verbally.
Do I get design assets like icons and textures?
Yes—you’ll receive custom design assets like icons, patterns, textures, and graphic elements that extend your brand beyond just a logo.
Is packaging design included in Brand Master?
No, packaging design is offered separately under our Brand My Product solution. But we can design packaging as an add-on if you need it!
What file types will I receive?
You’ll receive a complete visual identity toolkit packed with everything you need to hit the ground running. This includes all logo variations in multiple file formats (PDF, PNG, SVG, EPS) for print and digital use, plus ready-to-use templates and brand assets—so you’re set up to apply your brand consistently from day one.
Who is Brand Master best suited for?
Brand Master is ideal for businesses that want a complete, strategy-led brand identity—visual and verbal. It’s perfect if you want to nail your messaging alongside your look, and build a brand that’s cohesive, confident, and ready to grow.
Learn more: Web design
Learn more: Packaging design
Learn more: Motion design
Learn more: Graphic design
Learn more: Logo animation
Learn more: Brand Strategy
