Brand Identity Design Australia

We love digital, but we also love print. Whatever you need, we can create printed materials that carry the identity through to the physical world: business cards and stationery, brochures and annual reports, eye-catching signage, packaging, exhibition graphics and point of sale.

Because the same colour palettes, typography and layouts are already documented in your brand guidelines, the print design work looks like it belongs to the same company as the website. So yes, printed materials are very much part of our design services, and everything from a business card to an annual report comes out of the same system as everything else.

We do! If your existing brand no longer reflects the business it represents, our team can help you change it. A rebrand can be a light refresh of the visuals or a full reset of the positioning, name, mark and messaging, and the first step is always a deep understanding of what has changed in the business and the market, so we know what to keep.

Whether you have your own ideas about the direction or you’re happy to leave it to us, we’ll work closely with you on a strong brand identity that better represents who you are now. Have a look at the featured work on this page for a couple of rebrands we’re proud of.

Absolutely! Creating brands from the ground up is one of our specialities. For a new company that often means everything: helping to create names and taglines, helping you define positioning against competitors in your industry, then designing the mark, the colour palette and the typography for your target audience, and writing the guidelines that hold it together.

We also help established businesses realign their branding when it has drifted from where the company has gone. Either way, starting from scratch is where brand identity design is at its most useful, because nothing has to be retrofitted.

There’s no set rule, but it’s always worth assessing your branding every few years to make sure it still aligns with your offering and your target market. Businesses evolve, and it’s only natural that the identity should change to reflect that.

Most of the time a strong brand identity does not need a full rebrand, it needs consistent application and the occasional refresh of the style guides or a photography style. A complete overhaul is for when the positioning itself has moved. From a minor refresh to a full rebrand, updating your branding at the right moment is a real boost, and a review every few years is how you catch that moment.

No, and it’s the most common misunderstanding we meet. A logo is just one of the ingredients that goes into an effective brand identity. The mark gives you instant recognition, but it’s the colour palette, the typography, the tone of voice and the way they are applied together that build brand recognition over time and an emotional connection with customers.

By working with Red Kite you get a holistic service that makes sure every element of your brand aligns with your business goals, your values and the needs of your customers, from the visuals through to a long-term brand strategy. That’s the difference between a logo and a brand, and it’s why branding is never just a logo.

If you want your business to be successful, yes. Branding, built on a proper brand strategy, is a crucial step in your marketing, not an add-on to it. By distilling what the company stands for into memorable elements built for your target audience, you build a strong brand, develop trust and attract more of the right customers.

A professional design earns trust and credibility with customers before you have said a word. A consistent identity also does something quieter: it lets you charge properly, because a business that looks and sounds established can justify premium pricing in a way one that looks home-made cannot. Good branding is one of the few investments that keeps paying back towards long-term success, which is why the honest answer to whether you need it is yes.

Most agency brand identity projects in Australia run somewhere between four and twelve weeks from kick-off to final files, and ours sit inside that range. The exact timeline depends on the package, how quickly feedback comes back and how many people need to sign off, so we give you a fixed schedule at the quote stage rather than a guess here.

The process follows the same key steps every time: discovery, strategy, design, implementation and then maintenance once it is out in the world. Our discovery sessions usually last about 30 minutes and give us a general understanding of your business, your industry and your target market before we develop the identity.

If you work with us on a complete identity package (both visual & verbal elements), then we’ll facilitate a deep-dive brand intensive with you which usually lasts anywhere between 1-3 hours. How long that runs depends on how many people are in the room and how established you already are. We’re a friendly bunch, so either way there’s nothing to worry about, and by the end of it you’ll know exactly how long your own project will take.

There are so many factors in pricing a brand identity project that no honest agency can put a single number on it before talking to you. Comprehensive branding projects with Australian agencies commonly cost anywhere from $15,000 to $50,000 and beyond, and a lot of that is paying for the size of the brand design agency rather than the quality of the brand design.

We work differently. To give you a ballpark figure, our branding projects usually run from $3,000 – $10,000+ depending on the level of design services required, with a fixed price per package rather than an hourly meter. Get in touch to arrange your free consultation and we’ll talk through exactly what you need and what it will cost, so the answer to how much branding costs is a real number, not a range.