Packaging design that wins the shelf, not just sits on it
Good packaging does the selling before anyone reads a word. We create labels, boxes, pouches and food packaging systems for Perth brands, with the strategy to stand out in a crowded category and the production files to get it printed right first go. Read on for what’s included, how the process runs, how to see pricing and the questions WA brands ask us most often.
Most products in Western Australia sit beside brands shipped in from the east coast and overseas, all competing for the same three-second glance. That’s the moment our graphic design team designs for, and the key to everything that follows. Every packaging design project for our Perth clients begins with your target market, where they’re buying and what would win them over, then we develop packaging that communicates it instantly and turns first-time buyers into loyal customers.
“Packaging is where people decide, fast. So we don’t just make it pretty. We look at your target consumer, your competitors, and the story your brand needs to tell, then design packaging that’s crystal clear, shelf-ready, and built for long-term success. That’s the goal!”
Chris Harris
Founder & Creative Director, Red Kite Design
Designed to stand out
The shelf is fast. We design for that first glance moment, when a customer decides what’s worth picking up, what’s easy to trust, and what gets ignored.
Brand first, always
Your packaging should look and feel like your brand, not like a template anyone could buy. We build brand identity into every label, box, and touchpoint.
Range ready systems
Flavours, sizes, bundles, variants. We create a consistent system across your product packaging, so it stays clear as you grow and stays cohesive as your range expands.
Print ready, supplier friendly
Dielines, specs, clean artwork, clear handover. We set label design and packaging files up properly, so production runs smoothly and your team isn’t left guessing.
We work with clients big & small
“I have been left speechless”
Stefanie Jones
Vida Style Solutions
“Red Kite has been an absolute delight from day one.”
Paul Carter
Surge Gum
“We couldn’t be happier with the finished product.”
Anthony Ikin
Glo Events
“The quality of their work is incredible”
Caroline Tapia
Mind Body Sleep
“Thank you from the bottom of my heart”
Lucy Casey
The Reluctant Coach
“Great service, communication and branding result”
Jacqui Louise
Best of the Wurst
“Red Kite Design is your answer.”
Simone Spryszynski
Zoomies
“Red Kite, I am so glad I found you”
Richard Gaze
Vizion
“Their team went above and beyond”
Gailene Hughes
Resurge Enterprises
“Redkite was an exceptional find.”
Kelsey Giarola
SingWhys
“Red Kite Design are outstanding to work with.”
Terry Ryan
Brisbane Bees
“Genuinely nice people.”
Karina McConville
Hawthorn Dental
“Exceptional rebranding experience!”
Michael Soden
SwipePT
“They were brilliant at bringing my vision to life.”
Chelsea Handley
Eternal Grace Jewellery
“Instrumental in achieving our vision.”
TJ Ergun
UltraSteam
“We couldn’t be more happy”
Jazmine Bartolic
Hop To It Plumbing
“A truly exceptional experience and end product.”
Decina English
Tim English Design
“They were able to bring my vision to life”
Billy Schiller
Nutrivize
“The outcome they produced exceeded expectations.”
Neil Emery
Chapel Hill Uniting Church
“From start to finish, the experience was fantastic.”
Charis Chan
Xenica Collective
Food, drink, beauty & more
Product packaging across every category and format
Coffee bags, craft beer and gin labels, wine labels, skincare cartons, honey jars, supplement tubs, pet food pouches and retail-ready shippers. Our packaging designers have worked across most of the categories WA is known for and plenty it isn’t, for new founders and established companies alike, with the same graphic design values behind each one. The portfolio below is the best guide to what we can do for your product, so take a proper look before you decide on any packaging designer.
Browse a few of our favourite packaging and product branding case studies from Perth, interstate and overseas.
Everything your product needs to look right and sell well
Attractive packaging is only half of it. Our packaging solutions pair graphic design with the marketing thinking, category research and print management that turn a good-looking pack into effective packaging that performs in store and online.
Packaging & label design artwork
A distinctive visual language so every label, box and pouch feels like the same brand, whether it’s one hero product or a full product range.
In-store impact & online thumbnails
Strong shelf presence gets a product picked up in store. A clear, bold thumbnail does the same on a phone screen. We design for both buying environments.
Category & competitor analysis
Before any concept, we map what your competition is doing, and overdoing, so your packaging claims a clear point of difference.
On-pack messaging & hierarchy
Consumers decide fast. We shape the copy for your target audience and order the information so the product name, the benefit and the reason to trust it land first.
A brand packaging system
Layout rules, colour coding and brand cues that hold together across individual products, so shoppers recognise the whole family at a glance.
Variants & future SKUs
Flavours, formats, limited editions and new products drop into the same framework without a redesign, which keeps existing brands consistent as they grow.
Print-ready files to supplier spec
Dielines, bleed, finishes, barcodes and legal panels prepared to your printer’s specifications, with proofing checks and supplier liaison before anything runs, so structural packaging and print technology never trip up the artwork.
Launch & rollout support when you need it
The packaging is rarely the end of the job. We keep going with eCommerce websites, launch social content, 3D product renders and marketing material, so the whole brand arrives looking as considered as the pack, with our graphic design studio behind all of it.
Product packaging that influences what consumers buy
Our Perth packaging design solutions
Whether you’re a Perth founder with a product and nothing else, or an established business refreshing packaging that has stopped standing out, there’s a clear way to work with our packaging design agency. Send an enquiry and you’ll see the full pricing for both options before we talk.
Just Packaging Design
For established brands ready to level up their shelf presence (& online).
Includes all the essentials for shelf-ready packaging:
Strategy-led category + competitor research
We get clear on your category, shelf context and what competitors are doing (and overdoing), so design decisions aren’t based on vibes alone.
High-impact packaging design built for shelf & scroll
We shape the direction together, then refine with you until it’s right, with no cap on revisions.
Packaging copywriting with personality
You provide the must-have details (ingredients, directions, claims, legals, barcodes) and we turn them into on-pack copy that reads well and sounds like you.
Layout + information design
We design hierarchy, flow and spacing so people instantly understand what it is, who it’s for and why it’s worth buying.
Range-ready system for SKUs and future growth
Flavours, sizes, bundles and future SKUs are planned for now, so you’re not reinventing the wheel later.
Print-ready production files to supplier specs
Dielines, bleed, finishes, barcode placement, legal panels and supplier requirements, all prepped properly. Nothing left to chance.
You’ll also get:
Proofing checks + smooth supplier handover
Thorough proofing checks before anything goes to print, and we’ll liaise with your supplier to keep production moving.
Unlimited revisions + refinement until it’s right
We work back and forth with you until you’re confident to send it to print.
For product brands that want the full picture, not just a pretty pack.
A Comprehensive & custom product brand solution, which can include:
Brand discovery intensive
A deep-dive session to get clear on your goals, audience, category and what “winning” looks like: the brand development foundation for every decision that follows.
Logo design + full file suite
A slick new logo from our award winning team, plus a full suite of files for print, digital, packaging and socials.
Visual identity + comprehensive library of brand assets
Icons, patterns, textures, illustrations or mascots where they fit: the toolkit that gives your brand personality and staying power.
Typography + colour palette
Fonts and colours that feel like you and stay consistent across packaging, website and marketing.
Brand Blueprint guide + toolkit
A strategy and identity roadmap plus an organised toolkit of brand assets, so everything stays consistent as you grow.
Eye-catching packaging design
Packaging that turns heads and drives sales, cohesive with your brand and built to perform on shelf and online. Everything from the packaging design solution plus much, much more!
You can also add:
Product website (eCommerce-ready if needed)
A sleek, branded site to launch and sell your product properly, with the assets to populate it.
Social media pack
Editable templates or ready-made posts: launch packs, teaser series, feature tiles and campaign artwork that build momentum.
3D product renders + scene mockups
Photorealistic renders and lifestyle mockups so you can market the product before production lands, without an expensive shoot.
Promotional + sales materials
Pitch decks, brochures, POS, catalogues and launch assets, backed by our full graphic design expertise.
We don’t design to a trend or a template, and we don’t guess. Good graphic design is only one part of great packaging. We filter every decision, from colour and typography to material and finish, through your brand values, your consumers and the specific retail or online environment your product has to function in.
Decision triggers
We design around the cues customers actually respond to in the first few seconds: trust, clarity, quality, and “this feels right for me”. That means we prioritise the information and visuals that reduce hesitation and make choosing your product feel like the easy option.
White-space & restraint
Good packaging isn’t louder, it’s smarter. We use space, hierarchy, and restraint to create confidence at a glance, so your product feels premium and considered rather than busy, cluttered, or trying too hard.
Brand personality centre stage
Packaging should sound and look like your brand, not a generic category template. We bring your tone of voice, story, and visual identity into the pack experience so it feels unmistakably you, even when it’s sitting next to ten similar products.
Information architecture
We map what must be seen first, second, and third, then build a layout that guides the eye naturally. The goal is instant understanding, with the important details landing in the right order without customers having to work for it.
Print integrity
We treat production as part of the design, not a handover step at the end. Colour, contrast, finishes, barcodes, legals, and supplier requirements are considered early so what you approve on screen is what arrives in real life, looking crisp and intentional.
Consistent now, scalable later
We don’t design packaging that only works for today. Even if you’ve got one hero product right now, we future-proof the look and structure so adding new variants later won’t turn into a redesign spiral. Same brand, same vibe, zero chaos.
Take your new product online properly
Sell your new packaging on an eCommerce site designed to convert
With so many Perth brands selling direct to customers across Australia, the website matters as much as the store. We design eCommerce websites that give your product a premium style, keep the branding consistent from thumbnail to unboxing, and turn browsers into repeat buyers. Because the same graphic design studio creates the packaging as well, the two connect properly from day one and communicate the same story.
What makes our websites special:
Built to highlight your hero product, its benefits, and what makes it worth choosing.
Custom-built by local Australian developers using the latest tech
Professionally written content to convert prospects into customers
Updates? You can make changes yourself (with zero experience)
SEO fundamentals are covered to help your site get discovered
Mobile-friendly and fully functional across all browsers and devices
eCommerce website design
Trend-smart, brand-first packaging
New packaging design trends Perth brands are picking up
A few ideas are shaping WA retail right now, and much of it comes from the state’s gourmet food and beverage producers. Premium local storytelling is doing a lot of the selling, with Margaret River and Swan Valley origin stories, native flora illustration and Buy West Eat Best credentials front and centre. Sustainable materials have become the expectation rather than the exception, helped by the state’s Containers for Change scheme and its staged single-use plastics bans, so recyclable, refillable, mono-material and compostable formats are gaining ground, and digital printing has made short runs affordable for smaller brands. Bold illustration and dopamine colour palettes are cutting through in beverages and snacks, while premium categories lean on tactile stocks, embossing and restraint to lift the unboxing experience. We use trends as a reference point, then let your brand and your buyer determine the final call.
How we use trends (properly):
We borrow the right cues for your category without turning your product into a clone
We design for real buying environments, from the retail store to eCommerce scroll speed
We keep hierarchy and readability crystal clear so customers get it in seconds
We create a future-proof system so new sizes, flavours and SKUs still feel like one brand
Ready to get started?
A packaging design agency working with brands across Perth and Western Australia
Strategy first. We get clear on your product, your consumers and the competition you’re up against before we open a single design file.
Dependable
Reliable, honest and punctual. Work of the highest quality, delivered when we said it would be, and we’re proud of that record.
Collaborative
You’re part of the process, not a spectator. We work as your partner and shape a brand strategy around what your business actually needs, with graphic design that serves the business first.
Approachable
Plain language, always. We explain our thinking without the jargon so you understand every decision, not just the designers.
Proactive
Categories move quickly, and WA retail has its own rhythms. We keep our creative and marketing thinking current so your packaging stays relevant.
Passionate
Handover isn’t goodbye. From print proofs to the next SKU, our team stays on hand for as long as your product range keeps growing, with the experience to know what comes next.
Start your project today
Three steps and you’re away
At Red Kite we’ve kept the beginning of a packaging or brand identity project as simple as it should be, wherever in Australia you’re based, so the graphic design can get under way quickly.
1. Get in touch
Tell our Perth packaging designers what you’re launching or refreshing, or request a quote through our quick and easy form.
2. Access our pricing
You’ll get immediate access to our package pricing the moment your enquiry lands, so you can pick the right service for your business in your own time.
3. Shape the brief
We’ll talk through your brand and your product, capture a clear brief for your packaging designer and come back with initial concepts you can react to.
Find out more about how we approach every packaging project. Attention to detail, practical experience and a genuine passion for your product are what have made Red Kite the packaging design agency Perth brands recommend to each other.
“Highly recommend investing in a professional service like Chris’ – worth every penny”
“After trying several designers that weren’t quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that’s with my slow responses as I couldn’t decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris’ – worth every penny.”
Carina
Carina Chirila Fitness
“I really enjoyed working with Chris and would highly recommend him to others”
“A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.”
Lauren
Little Generation
“Working with Chris has been a pleasure and the results are spectacular”
“TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn’t be more accommodating or helpful.”
Have questions? Here’s some answers to our most common inquiries
What does packaging design cost in Perth?
There’s no single figure, because a single label and a twelve-SKU product family are very different jobs, and the one thing we won’t do is guess. What we can promise is transparency. Send an enquiry and you’ll get instant access to our packages and pricing, so you know exactly what a Perth packaging design project with us costs before you commit to anything.
Are you a Perth-based packaging design agency?
Our studio is in Brisbane, and we’ve worked with product brands in Perth and across Western Australia for years without it getting in the way. You get the same senior designer from brief to final files, video calls that fit WA hours, recorded design walkthroughs you can replay, and files delivered the same day they’re approved. For larger projects we’re happy to arrange a visit, and our experience with WA brands means we understand the local market.
Which types of packaging do you design?
Labels, boxes, cartons, pouches, sleeves, tubes, jars, cans, bottles and retail-ready shippers, plus structural packaging concepts where a new format is the answer, and the multi-SKU systems that tie them together. Food packaging, beverages, skincare, pet care, supplements, eCommerce brands and gifts all live in the portfolio. Every format comes with print-ready artwork prepared to your supplier’s dielines and label stock.
My product is ready but I don’t have a brand or logo. Can you help?
Yes, and it’s the best order to do it in. Red Kite is a branding agency at heart, so we can begin with brand strategy, naming and the logo design, then design packaging that sits naturally inside that identity. Our Brand My Product package bundles the whole journey into one project, which is usually the quickest route for a new product.
How does your packaging design process work?
It runs in three stages. Discovery, where we get clear on your product, your consumers and your category. Concepts, where our graphic design team shows you a small number of clear directions and we refine the one that fits. Then production, where on-pack copy, legal panels and colour are locked in and final files are prepared to your printer’s specifications, incorporated with any technology your pack needs, from QR codes to variable data. You approve every stage, and nothing goes to print without a proofing check from us.
How long will my packaging take to design?
Allow two to three weeks for a single label, pouch or box from brief to print-ready files. A full range with several SKUs usually takes six to eight weeks, mostly driven by how quickly feedback comes back. Perth brands printing interstate should allow for freight in the launch plan, and we’ll happily map the schedule backwards from your print slot or launch date.
Do you work with Perth printers, or can I use a supplier interstate?
Either. Plenty of our WA clients print locally and plenty use east-coast or offshore suppliers, and the graphic design artwork is prepared the same way. We prepare files to your chosen printer’s dielines, bleed and finishing requirements, check proofs, and liaise with them directly when it helps, so the packaging that arrives matches the design you approved.
Will my packaging comply with Australian labelling laws?
It has to, and we design with that in mind from day one. Packaging design has to comply with Australian standards for food products, and sustainable packaging claims have their own standards too. Food and drink packaging needs ingredient lists, allergen declarations, nutrition panels, country of origin labelling and, for alcohol, standard drinks and pregnancy warnings. We set the hierarchy so all of that is legible and compliant without crowding out the parts of the pack that actually sell. You supply the facts, we present them properly.
Can you design more sustainable packaging for my brand?
Yes. WA consumers pay attention to material choices, especially since Containers for Change launched and the state’s single-use plastics bans came in. Sustainable packaging still has to meet Australian standards, which matters for food and therapeutic goods in particular. We’ll help you weigh up recyclable, refillable, biodegradable and mono-material options, reduce the pack to cut waste and freight, and keep the sustainability story clear in store. We also keep claims accurate, because greenwashing is scrutinised now and buyers notice.
How do you ensure my product stands out in store?
By beginning with the competition, then exploring a few directions. We look at what every other brand in your category is doing, then choose a colour, typography and graphic design angle that give your packaging distinctive brand assets people recognise in a glance. The goal is great packaging with a strong brand presence that still looks right next year, not a pack that chases whatever is popular this week, and that is how market leaders in a category get there.
Can you photograph or render my products before they exist?
We can create photorealistic 3D renders and lifestyle scene mockups from the packaging artwork, so you can begin marketing, pitching to retailers and populating your website before the first production run lands, which brings the product to life early. Once stock arrives, our Perth graphic design team can carry the brand through to launch social content, point-of-sale and sales material.
Is a packaging design agency worth it, or should I go straight to my printer?
If you only need existing artwork adjusted to a template, a printer’s in-house graphic design may be enough, and there’s no shame in that. If your product needs to compete, an agency earns its keep by bringing the strategy, brand identity and range planning that a template can’t, along with the graphic design experience to keep it all consistent. Local market expertise matters as well, so ask any packaging design service how well they know the stores your product will sit in. You can read more about how we approach it on our packaging design service page.
Ready for packaging that gives your Perth product the edge in store?
Great packaging has a positive influence on every part of your business, from the first sale to repeat customers. Our clients tell us it’s the marketing that keeps working after the meeting ends. We would love to hear about your project and how our creative agency and graphic design team could help create it. Simply hit the button below to get started with a free quotation.
