Packaging design that gets your product picked up first
The Gold Coast makes a lot of products, from supplements and skincare to coffee, craft beer and beach-ready everything, and all of them end up on a shelf or a screen fighting for attention. Our packaging design Gold Coast service gives your product a strategic approach, professional design and the print-ready files to win that fight. Below you’ll find what’s included, how the process works, how to see pricing and the answers to the questions Gold Coast brands ask us most.
Shoppers judge a product in the time it takes to reach for it. Our experienced team designs for exactly that moment, so every packaging design Gold Coast brief starts with the buyer, your target market, the buying environment and the competition on either side of you. From there we create packaging that communicates quality fast, looks unmistakably yours and keeps earning repeat purchases long after launch. Good packaging is the most persuasive marketing a business owns.
“Packaging is where people decide, fast. So we don’t just make it pretty. We look at your target consumer, your competitors, and the story your brand needs to tell, then design packaging that’s crystal clear, shelf-ready, and built for long-term success. That’s the goal!”
Chris Harris
Founder & Creative Director, Red Kite Design
Designed to stand out
The shelf is fast. We design for that first glance moment, when a customer decides what’s worth picking up, what’s easy to trust, and what gets ignored.
Brand first, always
Your packaging should look and feel like your brand, not like a template anyone could buy. We build brand identity into every label, box, and touchpoint.
Range ready systems
Flavours, sizes, bundles, variants. We create a consistent system across your product packaging, so it stays clear as you grow and stays cohesive as your range expands.
Print ready, supplier friendly
Dielines, specs, clean artwork, clear handover. We set label design and packaging files up properly, so production runs smoothly and your team isn’t left guessing.
We work with clients big & small
“I have been left speechless”
Stefanie Jones
Vida Style Solutions
“Red Kite has been an absolute delight from day one.”
Paul Carter
Surge Gum
“We couldn’t be happier with the finished product.”
Anthony Ikin
Glo Events
“The quality of their work is incredible”
Caroline Tapia
Mind Body Sleep
“Thank you from the bottom of my heart”
Lucy Casey
The Reluctant Coach
“Great service, communication and branding result”
Jacqui Louise
Best of the Wurst
“Red Kite Design is your answer.”
Simone Spryszynski
Zoomies
“Red Kite, I am so glad I found you”
Richard Gaze
Vizion
“Their team went above and beyond”
Gailene Hughes
Resurge Enterprises
“Redkite was an exceptional find.”
Kelsey Giarola
SingWhys
“Red Kite Design are outstanding to work with.”
Terry Ryan
Brisbane Bees
“Genuinely nice people.”
Karina McConville
Hawthorn Dental
“Exceptional rebranding experience!”
Michael Soden
SwipePT
“They were brilliant at bringing my vision to life.”
Chelsea Handley
Eternal Grace Jewellery
“Instrumental in achieving our vision.”
TJ Ergun
UltraSteam
“We couldn’t be more happy”
Jazmine Bartolic
Hop To It Plumbing
“A truly exceptional experience and end product.”
Decina English
Tim English Design
“They were able to bring my vision to life”
Billy Schiller
Nutrivize
“The outcome they produced exceeded expectations.”
Neil Emery
Chapel Hill Uniting Church
“From start to finish, the experience was fantastic.”
Charis Chan
Xenica Collective
Supplements, skincare, food & drink
Gold Coast packaging design across the categories the region is known for
Protein tubs, supplement pouches, sunscreen and skincare cartons, coffee bags, beer and hard seltzer cans, snack boxes and shelf-ready shippers. Our packaging designers have created labels and product packaging for most of the categories that thrive on the Gold Coast, for first-time founders and established companies alike. Have a proper look through the work, because a packaging designer’s portfolio tells you more about their skills than any sales pitch.
Take a look at some of our favourite Gold Coast packaging design, logo design and product brand case studies, plus work from Brisbane and around the world.
What’s inside our Gold Coast packaging design service
Everything your product needs to look premium and sell properly
Looking good is the easy part. Our service combines Gold Coast graphic design skills, the same ones behind our Gold Coast logo design work, with marketing thinking, category research and print management, so your packaging performs in store, on screen and on the production line, and the performance is measurable in sales.
Product packaging & label design
A distinctive visual language and clear label layouts across every tub, box and pouch, so your product is recognisable at a glance and the designer’s work stays consistent across the range.
Retail presence & scroll-stopping thumbnails
Gold Coast brands sell in gyms, pharmacies, cafes, surf shops and online. We design packaging that communicates clearly in every one of those retail and e-commerce environments.
Category & competitor research
We map what the competition is doing before we design, so your packaging owns a clear space in the category instead of blending into it. If you have current packaging, we audit that too.
On-pack copy & information hierarchy
We write and structure the messaging so the product name, the promise and the proof land first, with the legal detail legible but out of the way. Clarity is what makes a product stand out.
A brand packaging system
Layout rules, colour coding and brand cues that hold together across individual products, which is what makes a range look like a brand rather than a collection, and what our designers use to ensure consistency as it grows.
Variants, flavours & future SKUs
New flavours, sizes, limited drops and bundles slot into the same framework without a redesign, so existing brands stay consistent as the business grows.
Print-ready files & supplier handover
Dielines, bleed, digital or offset print specs, foiling and embossing finishes, barcodes and compliance panels prepared to your printer’s requirements, with proofing checks and supplier liaison until the job is printed.
Launch & rollout support built in
Once the packaging is signed off we can keep rolling with eCommerce websites, launch social content, brochures, 3D product renders and point-of-sale imagery, so the whole brand lands with the same polish as the pack. The extra mile is where our clients see the difference.
Product packaging that shapes what consumers choose
Our Gold Coast packaging design packages
Two clear ways to work with our packaging design Gold Coast team, whether you’re a Gold Coast start up with a product and no brand yet, or an established business with a range that needs fresh ideas. Send an enquiry and the pricing for both is yours to read before we ever get on a call.
Just Packaging Design
For established brands ready to level up their shelf presence (& online).
Includes all the essentials for shelf-ready packaging:
Strategy-led category + competitor research
We get clear on your category, shelf context and what competitors are doing (and overdoing), so design decisions aren’t based on vibes alone.
High-impact packaging design built for shelf & scroll
We shape the direction together, then refine with you until it’s right, with no cap on revisions.
Packaging copywriting with personality
You provide the must-have details (ingredients, directions, claims, legals, barcodes) and we turn them into on-pack copy that reads well and sounds like you.
Layout + information design
We design hierarchy, flow and spacing so people instantly understand what it is, who it’s for and why it’s worth buying.
Range-ready system for SKUs and future growth
Flavours, sizes, bundles and future SKUs are planned for now, so you’re not reinventing the wheel later.
Print-ready production files to supplier specs
Dielines, bleed, finishes, barcode placement, legal panels and supplier requirements, all prepped properly. Nothing left to chance.
You’ll also get:
Proofing checks + smooth supplier handover
Thorough proofing checks before anything goes to print, and we’ll liaise with your supplier to keep production moving.
Unlimited revisions + refinement until it’s right
We work back and forth with you until you’re confident to send it to print.
For product brands that want the full picture, not just a pretty pack.
A Comprehensive & custom product brand solution, which can include:
Brand discovery intensive
A deep-dive session to get clear on your goals, audience, category and what “winning” looks like: the brand development foundation for every decision that follows.
Logo design + full file suite
A slick new logo from our award winning team, plus a full suite of files for print, digital, packaging and socials.
Visual identity + comprehensive library of brand assets
Icons, patterns, textures, illustrations or mascots where they fit: the toolkit that gives your brand personality and staying power.
Typography + colour palette
Fonts and colours that feel like you and stay consistent across packaging, website and marketing.
Brand Blueprint guide + toolkit
A strategy and identity roadmap plus an organised toolkit of brand assets, so everything stays consistent as you grow.
Eye-catching packaging design
Packaging that turns heads and drives sales, cohesive with your brand and built to perform on shelf and online. Everything from the packaging design solution plus much, much more!
You can also add:
Product website (eCommerce-ready if needed)
A sleek, branded site to launch and sell your product properly, with the assets to populate it.
Social media pack
Editable templates or ready-made posts: launch packs, teaser series, feature tiles and campaign artwork that build momentum.
3D product renders + scene mockups
Photorealistic renders and lifestyle mockups so you can market the product before production lands, without an expensive shoot.
Promotional + sales materials
Pitch decks, brochures, POS, catalogues and launch assets, backed by our full graphic design expertise.
Six things our designers consider on every packaging brief
We don’t chase trends for their own sake, and every objective gets written down before we design. Every decision, from colour and typography to material and finish, gets filtered through your brand, your customers and the exact retail or online environment your product has to perform in, so the finished packaging is suitable for the real world, not just the mood board.
Decision triggers
We design around the cues customers actually respond to in the first few seconds: trust, clarity, quality, and “this feels right for me”. That means we prioritise the information and visuals that reduce hesitation and make choosing your product feel like the easy option.
White-space & restraint
Good packaging isn’t louder, it’s smarter. We use space, hierarchy, and restraint to create confidence at a glance, so your product feels premium and considered rather than busy, cluttered, or trying too hard.
Brand personality centre stage
Packaging should sound and look like your brand, not a generic category template. We bring your tone of voice, story, and visual identity into the pack experience so it feels unmistakably you, even when it’s sitting next to ten similar products.
Information architecture
We map what must be seen first, second, and third, then build a layout that guides the eye naturally. The goal is instant understanding, with the important details landing in the right order without customers having to work for it.
Print integrity
We treat production as part of the design, not a handover step at the end. Colour, contrast, finishes, barcodes, legals, and supplier requirements are considered early so what you approve on screen is what arrives in real life, looking crisp and intentional.
Consistent now, scalable later
We don’t design packaging that only works for today. Even if you’ve got one hero product right now, we future-proof the look and structure so adding new variants later won’t turn into a redesign spiral. Same brand, same vibe, zero chaos.
Your product deserves a better online shop
Sell your new packaging on an eCommerce website that converts
A lot of Gold Coast product brands ship direct to customers all over Australia, so the website has to work as hard as the pack, and the shipping box becomes a marketing channel in its own right. Our Gold Coast graphic design and web team designs eCommerce websites that make your product look premium, keep the branding consistent from thumbnail to unboxing and guide potential customers to the checkout. Because we design the packaging too, the two connect properly from day one.
What makes our websites special:
Built to highlight your hero product, its benefits, and what makes it worth choosing.
Custom-built by local Australian developers using the latest tech
Professionally written content to convert prospects into customers
Updates? You can make changes yourself (with zero experience)
SEO fundamentals are covered to help your site get discovered
Mobile-friendly and fully functional across all browsers and devices
eCommerce website design
Trend-smart, brand-led packaging
New Gold Coast packaging design trends worth knowing about
A few things are shaping Gold Coast retail right now, and the coastal lifestyle shows up in muted sandy tones and a lot of yellow. Supplement and wellness brands are moving from loud, cluttered tubs to cleaner typography and colour systems that flex across dozens of flavours. Skincare and sunscreen are leaning into premium, tactile finishes, foiling and refillable formats. Craft beer and seltzer cans are where the boldest illustration lives, with Burleigh and Currumbin breweries setting the pace. Sustainability sits behind all of it, helped along by Queensland’s Containers for Change scheme and its single-use plastics bans, so recyclable and mono-material packaging is winning consumers over. We take trends seriously, but your brand and your buyer make the final call.
How we use trends (properly):
We borrow the right cues for your category without turning your product into a clone
We design for real buying environments, from the retail store to eCommerce scroll speed
We keep hierarchy and readability crystal clear so customers get it in seconds
We create a future-proof system so new sizes, flavours and SKUs still feel like one brand
Ready to get started?
Packaging and graphic design Gold Coast wide, from Coolangatta to Coomera
Research before artwork. We get clear on your product, your audience and the competition you’re up against before a single concept is created.
Dependable
Honest, reliable and on time. Work of the highest quality, delivered when we said it would be, and we’ve got the reviews from clients to back that up, more than 150 of them at five stars.
Collaborative
You know your product and your customers better than anyone, so we work with you as a partner and shape the brand strategy around your objectives and your vision.
Approachable
No jargon, ever. We explain the thinking in plain language so you understand exactly why the packaging looks the way it does, and the story it tells.
Proactive
Product categories move fast on the Gold Coast. Our team keeps its creative and Gold Coast graphic design thinking current so your packaging stays ahead of the competition and your business keeps growing.
Passionate
Handover is not the end. From print proofs to the next flavour, our designers stay on hand for as long as your range keeps growing. We’re passionate about that.
Start your project today
Getting started takes minutes
At Red Kite we’ve kept the beginning of a packaging, logo design or brand identity project simple, whether you’re on the Gold Coast or anywhere else in Australia.
1. Say hello
Tell our Gold Coast packaging designers what you’re launching or refreshing, or request a quote through our quick and easy form.
2. See the pricing
The moment your enquiry lands you’ll get access to our package pricing, so you can choose the right service for your business without waiting on anyone.
3. Build the brief
We’ll talk through your brand and product, shape a clear brief for your packaging designer and come back with initial concepts to explore together.
Find out more about how we approach every packaging project. Care, passion and attention to detail are what make Red Kite the packaging design Gold Coast brands keep coming back to.
“Highly recommend investing in a professional service like Chris’ – worth every penny”
“After trying several designers that weren’t quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that’s with my slow responses as I couldn’t decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris’ – worth every penny.”
Carina
Carina Chirila Fitness
“I really enjoyed working with Chris and would highly recommend him to others”
“A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.”
Lauren
Little Generation
“Working with Chris has been a pleasure and the results are spectacular”
“TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn’t be more accommodating or helpful.”
Have questions? Here’s some answers to our most common inquiries
How much does packaging design cost on the Gold Coast?
It comes down to the format and the number of SKUs. A single label or pouch is a small piece of work, a supplement range with twenty flavours and three sizes is a big one. Instead of a vague estimate, send an enquiry and you’ll get instant access to our packages and pricing, so you can see exactly what packaging design Gold Coast brands pay us before we speak.
Where are you based, and do you work with Gold Coast brands in person?
Our studio is in Brisbane, about an hour up the M1, and we work with product brands across the Gold Coast and the rest of Queensland all the time. Most projects run over video calls with recorded design walkthroughs you can replay, and files are delivered the same day they’re approved. For larger ranges, a visit to your office, factory or brewery is an easy trip, and it’s a great way to design with the product in front of us.
Do you design supplement, protein and sports nutrition packaging?
Yes, and it’s a category we know well because the Gold Coast is full of it. Supplement packaging has its own challenges, with dozens of flavours, tubs and pouches in several sizes, strict claims under the Food Standards Code and the Therapeutic Goods regulations depending on the product, and gym shelves that are as crowded as any supermarket. Our designers create colour and flavour systems that scale, keep the claims compliant and make the tub communicate from across the room.
I have a product but no brand or logo yet. Where do I start?
With the brand, ideally. Red Kite is a branding agency first, so we can begin with strategy, naming and the logo design, then create product packaging that sits naturally inside that identity, which is how most of our Gold Coast packaging design projects begin. It’s the same team for the logo design and the packaging, so nothing gets lost between the two. Our Brand My Product package rolls the whole journey into one project, which is usually the quickest and most cost-effective route for a new product.
What happens during a packaging design project?
Three stages in the process. Discovery, where we get clear on your product, your target market, your objectives and your category. Concepts, where you see a small number of distinct ideas and we refine the one that fits. Production, where on-pack copy, compliance panels and colour are locked in and the final files are built to your printer’s specifications. You sign off at every stage, and nothing goes to print without a proofing check from us.
How long does packaging design take?
A single label, pouch or box usually takes two to three weeks from brief to print-ready files. A full range with several SKUs is a bigger piece of design and runs six to eight weeks, mostly depending on how fast feedback comes back. If you’re launching at a trade show, an expo or a seasonal peak, tell us the date and we’ll plan the schedule backwards from it.
Can you liaise with my printer or packaging supplier?
Yes. We prepare files to your supplier’s dielines, bleed, label stock and finishing requirements, whether they print digital or offset, position barcodes and legal panels correctly, and check proofs before anything runs. If it helps, we’ll talk to your printer directly, whether they’re on the Gold Coast, in Brisbane or overseas, so the packaging that arrives matches the design you approved.
Will my packaging meet Australian labelling requirements?
It has to, and we design with the rules in mind from the start. Food and drink packaging needs ingredient lists, allergen declarations, nutrition panels and country of origin labelling, cosmetics have their own ingredient and warning requirements, and alcohol needs standard drinks and pregnancy warnings. Our designers set the hierarchy so all of it is legible and compliant without crowding out the parts that create the sale. You supply the facts, we present them properly.
Can you help make my packaging more sustainable?
Absolutely. Queensland consumers notice material choices, especially since Containers for Change and the state’s single-use plastics bans came in. We’ll help you weigh up recyclable, refillable and mono-material options, right-size the pack to cut waste and freight, and make the sustainability story clear in store without overclaiming, because compliance with environmental regulations is part of good packaging design now. Green claims are scrutinised now, so accuracy matters as much as the message.
How will my product stand out in a crowded category?
By being deliberately different where it counts. We start with the competition, then our designers choose a colour, typography and imagery direction that gives your packaging distinctive assets shoppers can recognise in a glance. The aim is great design with a strong presence that still looks right next year, not a pack that copies whatever is trending this month.
Can you create product renders, photography or launch material?
Yes. We create photorealistic 3D renders and lifestyle scene mockups straight from the packaging artwork, so you can market the product, pitch to retailers and build your website before stock lands. Once it’s here, our Gold Coast graphic design team can carry the brand through launch social content, brochures, point-of-sale and sales material, with professional graphic design skills across all of it. Most importantly, it all stays consistent.
Do I need a packaging design agency or will my printer’s designer do?
If you only need existing artwork adjusted to a template, a printer’s designer might be enough. If your product needs to stand out and compete for attention in a crowded category, a packaging design Gold Coast agency earns its keep for your business by bringing the strategic approach, brand identity thinking, graphic design and range planning that a template can’t, and an experienced team that has done it many times before. There’s more on how we approach it on our packaging design service page.
Ready for Gold Coast packaging design that shoppers can’t walk past?
Great packaging has a positive influence on every part of your business, from the first sale to repeat customers. Our clients tell us it’s the marketing that keeps working after the meeting ends. We would love to hear about your project and how our creative agency and graphic design team could help create it. Simply hit the button below to get started with a free quotation.
