From hinterland dairies and macadamia growers to Noosa skincare and Maroochydore breweries, the Sunshine Coast is full of products worth picking up. Our packaging design service makes sure yours actually gets picked up, with strategy, artwork and print-ready files that work as hard in a farmers market as they do in a supermarket. Here’s what’s included, how we work, how to see pricing and the answers Sunshine Coast brands ask us for most.
A pack has about three seconds to explain what it is, who it’s for and why it’s worth the money. Every packaging design project we run for Sunshine Coast producers starts there, with the shopper, the retail environment and the competing brands on either side. Then we design packaging that answers those questions at a glance, reflects your visual identity and keeps earning repeat purchases once the launch buzz has faded. Our Sunshine Coast graphic design work runs on the same thinking.
“Packaging is where people decide, fast. So we don’t just make it pretty. We look at your target consumer, your competitors, and the story your brand needs to tell, then design packaging that’s crystal clear, shelf-ready, and built for long-term success. That’s the goal!”
Chris Harris
Founder & Creative Director, Red Kite Design
Designed to stand out
The shelf is fast. We design for that first glance moment, when a customer decides what’s worth picking up, what’s easy to trust, and what gets ignored.
Brand first, always
Your packaging should look and feel like your brand, not like a template anyone could buy. We build brand identity into every label, box, and touchpoint.
Range ready systems
Flavours, sizes, bundles, variants. We create a consistent system across your product packaging, so it stays clear as you grow and stays cohesive as your range expands.
Print ready, supplier friendly
Dielines, specs, clean artwork, clear handover. We set label design and packaging files up properly, so production runs smoothly and your team isn’t left guessing.
We work with clients big & small
“I have been left speechless”
Stefanie Jones
Vida Style Solutions
“Red Kite has been an absolute delight from day one.”
Paul Carter
Surge Gum
“We couldn’t be happier with the finished product.”
Anthony Ikin
Glo Events
“The quality of their work is incredible”
Caroline Tapia
Mind Body Sleep
“Thank you from the bottom of my heart”
Lucy Casey
The Reluctant Coach
“Great service, communication and branding result”
Jacqui Louise
Best of the Wurst
“Red Kite Design is your answer.”
Simone Spryszynski
Zoomies
“Red Kite, I am so glad I found you”
Richard Gaze
Vizion
“Their team went above and beyond”
Gailene Hughes
Resurge Enterprises
“Redkite was an exceptional find.”
Kelsey Giarola
SingWhys
“Red Kite Design are outstanding to work with.”
Terry Ryan
Brisbane Bees
“Genuinely nice people.”
Karina McConville
Hawthorn Dental
“Exceptional rebranding experience!”
Michael Soden
SwipePT
“They were brilliant at bringing my vision to life.”
Chelsea Handley
Eternal Grace Jewellery
“Instrumental in achieving our vision.”
TJ Ergun
UltraSteam
“We couldn’t be more happy”
Jazmine Bartolic
Hop To It Plumbing
“A truly exceptional experience and end product.”
Decina English
Tim English Design
“They were able to bring my vision to life”
Billy Schiller
Nutrivize
“The outcome they produced exceeded expectations.”
Neil Emery
Chapel Hill Uniting Church
“From start to finish, the experience was fantastic.”
Charis Chan
Xenica Collective
Food, drink, wellness & more
Product packaging we’ve designed across every category
Ginger beer and kombucha labels, cheese and yoghurt tubs, macadamia and granola pouches, natural skincare cartons, honey jars, supplement tins and shelf-ready cartons for wholesale. Our packaging designers have worked across most of the categories the Sunshine Coast is known for, from a founder’s very first product to established ranges due for a refresh. Spend some time in the portfolio below, because the work says more than we can, and a professional graphic designer’s portfolio is the best evidence you’ll get.
Have a browse through our favourite packaging and product brand case studies from the Sunshine Coast, Brisbane and around Australia.
Inside our Sunshine Coast packaging design service
Everything your product needs to look the part and earn the sale
Beautiful packaging is only useful if it sells. Our service pairs creative graphic design with marketing strategy, category research and print management, so your pack performs on the shelf, on the screen and on the press.
Label & packaging artwork
A distinctive visual language across every label, jar, pouch and carton, so the whole range is recognisable at a glance, unmistakably yours and consistent with your logo and wider visual identity.
Market stall to supermarket shelf
Plenty of Sunshine Coast brands start at Eumundi or the Noosa markets and grow into IGA, Woolworths and online. We design packaging that reads clearly in every one of those settings.
Competitor & category research
We study what the competition is doing before we design a thing, so your packaging claims a clear gap in the category instead of blending into it.
On-pack copy & hierarchy
We write and organise the messaging so the product name, the promise and the provenance land first, with the compliance detail legible but out of the way.
A packaging system that scales
Layout rules, colour coding and brand cues that hold across individual products, so a range of two and a range of twenty both look like one brand.
Flavours, sizes & seasonal releases
New SKUs, limited batches and gift packs drop into the same framework without a redesign, so existing brands stay consistent as they grow.
Print-ready files & supplier liaison
Dielines, bleed, finishes, barcodes and legal panels built to your printer’s specifications, with proofing checks and direct supplier liaison until the job is on the press.
Launch & rollout support when you’re ready
The packaging is usually just the beginning. We can keep going with an eCommerce website, digital assets, launch social content, brochures, signage, 3D product renders and other marketing materials, so the brand shows up with the same polish everywhere your product does.
Product packaging that changes what consumers reach for
Our Sunshine Coast packaging design packages
Two clear ways to work with our packaging design agency, whether you’re a Sunshine Coast maker with a great product and no brand yet, or an established business with a range that has stopped standing out. Send an enquiry and you’ll see the pricing for both straight away, no call required.
Just Packaging Design
For established brands ready to level up their shelf presence (& online).
Includes all the essentials for shelf-ready packaging:
Strategy-led category + competitor research
We get clear on your category, shelf context and what competitors are doing (and overdoing), so design decisions aren’t based on vibes alone.
High-impact packaging design built for shelf & scroll
We shape the direction together, then refine with you until it’s right, with no cap on revisions.
Packaging copywriting with personality
You provide the must-have details (ingredients, directions, claims, legals, barcodes) and we turn them into on-pack copy that reads well and sounds like you.
Layout + information design
We design hierarchy, flow and spacing so people instantly understand what it is, who it’s for and why it’s worth buying.
Range-ready system for SKUs and future growth
Flavours, sizes, bundles and future SKUs are planned for now, so you’re not reinventing the wheel later.
Print-ready production files to supplier specs
Dielines, bleed, finishes, barcode placement, legal panels and supplier requirements, all prepped properly. Nothing left to chance.
You’ll also get:
Proofing checks + smooth supplier handover
Thorough proofing checks before anything goes to print, and we’ll liaise with your supplier to keep production moving.
Unlimited revisions + refinement until it’s right
We work back and forth with you until you’re confident to send it to print.
For product brands that want the full picture, not just a pretty pack.
A Comprehensive & custom product brand solution, which can include:
Brand discovery intensive
A deep-dive session to get clear on your goals, audience, category and what “winning” looks like: the brand development foundation for every decision that follows.
Logo design + full file suite
A slick new logo from our award winning team, plus a full suite of files for print, digital, packaging and socials.
Visual identity + comprehensive library of brand assets
Icons, patterns, textures, illustrations or mascots where they fit: the toolkit that gives your brand personality and staying power.
Typography + colour palette
Fonts and colours that feel like you and stay consistent across packaging, website and marketing.
Brand Blueprint guide + toolkit
A strategy and identity roadmap plus an organised toolkit of brand assets, so everything stays consistent as you grow.
Eye-catching packaging design
Packaging that turns heads and drives sales, cohesive with your brand and built to perform on shelf and online. Everything from the packaging design solution plus much, much more!
You can also add:
Product website (eCommerce-ready if needed)
A sleek, branded site to launch and sell your product properly, with the assets to populate it.
Social media pack
Editable templates or ready-made posts: launch packs, teaser series, feature tiles and campaign artwork that build momentum.
3D product renders + scene mockups
Photorealistic renders and lifestyle mockups so you can market the product before production lands, without an expensive shoot.
Promotional + sales materials
Pitch decks, brochures, POS, catalogues and launch assets, backed by our full graphic design expertise.
Six things we build into every packaging design project
Trends are useful, but they’re not the brief. Every choice, from colour and typography to material and finish, gets filtered through your brand, your customers and the exact retail or online environment your product has to win in.
Decision triggers
We design around the cues customers actually respond to in the first few seconds: trust, clarity, quality, and “this feels right for me”. That means we prioritise the information and visuals that reduce hesitation and make choosing your product feel like the easy option.
White-space & restraint
Good packaging isn’t louder, it’s smarter. We use space, hierarchy, and restraint to create confidence at a glance, so your product feels premium and considered rather than busy, cluttered, or trying too hard.
Brand personality centre stage
Packaging should sound and look like your brand, not a generic category template. We bring your tone of voice, story, and visual identity into the pack experience so it feels unmistakably you, even when it’s sitting next to ten similar products.
Information architecture
We map what must be seen first, second, and third, then build a layout that guides the eye naturally. The goal is instant understanding, with the important details landing in the right order without customers having to work for it.
Print integrity
We treat production as part of the design, not a handover step at the end. Colour, contrast, finishes, barcodes, legals, and supplier requirements are considered early so what you approve on screen is what arrives in real life, looking crisp and intentional.
Consistent now, scalable later
We don’t design packaging that only works for today. Even if you’ve got one hero product right now, we future-proof the look and structure so adding new variants later won’t turn into a redesign spiral. Same brand, same vibe, zero chaos.
Give your product a proper home online
Show off your new packaging on an eCommerce site that converts
Many Sunshine Coast producers sell as much online as they do in store, so the website has to do the same job as the pack. We design eCommerce websites that make your product look premium, keep the branding consistent from thumbnail to unboxing and guide potential customers to the checkout. Because we design the packaging as well, the two connect from day one.
What makes our websites special:
Built to highlight your hero product, its benefits, and what makes it worth choosing.
Custom-built by local Australian developers using the latest tech
Professionally written content to convert prospects into customers
Updates? You can make changes yourself (with zero experience)
SEO fundamentals are covered to help your site get discovered
Mobile-friendly and fully functional across all browsers and devices
eCommerce website design
Trend-aware, brand-led packaging
New packaging design trends Sunshine Coast brands are leaning into
A few things are shaping Sunshine Coast shelves right now. Provenance leads the way, with the grower, the hinterland and the story of how it’s made sitting front and centre on food and drink packaging, often through regional motifs and coastal colours. Natural skincare and wellness brands are moving toward calmer palettes, tactile stocks and refillable formats. Craft drinks are where the boldest illustration lives. Sustainability underpins all of it, helped along by Queensland’s Containers for Change scheme and the state’s single-use plastics bans, so recyclable, compostable and mono-material packaging is winning consumers over, with the national packaging covenant targets and our humid subtropical climate both shaping material choices. We take trends seriously, but your brand and your buyer make the final call.
How we use trends (properly):
We borrow the right cues for your category without turning your product into a clone
We design for real buying environments, from the retail store to eCommerce scroll speed
We keep hierarchy and readability crystal clear so customers get it in seconds
We create a future-proof system so new sizes, flavours and SKUs still feel like one brand
Ready to get started?
Packaging designers working with brands from Caloundra to Noosa and the hinterland
Understanding first. We get clear on your product, your consumer and the shelf you’re competing on before a single concept is created.
Dependable
Honest, reliable and on time. Work of the highest quality, delivered when we said it would be, and more than 150 five-star reviews say the same.
Collaborative
Nobody knows your product like you do, so we work with you as a partner and shape the brand strategy around your audience, your vision and what genuinely matters to the business.
Approachable
No jargon. We explain the thinking in plain language so you understand exactly why the packaging looks the way it does.
Proactive
Categories move quickly, and Sunshine Coast retail has its own rhythm. Our team keeps its creative ideas and marketing thinking current so your packaging stays relevant, whatever industries you sell into.
Passionate
Handover isn’t the end of the relationship. From print proofs to the next flavour, our graphic design team stays on hand with ongoing design support for as long as your range keeps growing, for one-off projects or a long partnership.
Start your project today
Three easy steps to get going
At Red Kite we’ve kept the start of a packaging or brand identity project as simple as it should be, whether you’re on the Sunshine Coast or anywhere else in Australia.
1. Tell us about it
Tell our Sunshine Coast packaging designers what you’re launching or refreshing, or request a quote through our quick and easy form.
2. See our pricing
As soon as your enquiry lands you’ll get access to our package pricing, so you can pick the right service for your business in your own time.
3. Shape the brief
We’ll talk through your brand and your product, build a clear brief for your packaging designer and come back with initial concepts to react to.
Find out more about how we approach every packaging project. Care, curiosity and attention to detail are what make Red Kite the packaging design agency Sunshine Coast brands recommend to each other.
“Highly recommend investing in a professional service like Chris’ – worth every penny”
“After trying several designers that weren’t quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that’s with my slow responses as I couldn’t decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris’ – worth every penny.”
Carina
Carina Chirila Fitness
“I really enjoyed working with Chris and would highly recommend him to others”
“A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.”
Lauren
Little Generation
“Working with Chris has been a pleasure and the results are spectacular”
“TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn’t be more accommodating or helpful.”
Have questions? Here’s some answers to our most common inquiries
What does packaging design cost for a Sunshine Coast brand?
It depends on the format and how many SKUs you’re launching. A single jar label is a small project, a full range with pouches, cartons and shippers is a big one. Rather than guess, send an enquiry and you’ll get instant access to our packages and pricing, so you know exactly what a Sunshine Coast packaging design project with us costs before you commit.
Are you based on the Sunshine Coast?
Our studio is in Brisbane, a little over an hour down the Bruce Highway, and we work with Sunshine Coast producers all the time. Most projects run over video calls with recorded design walkthroughs you can replay, and files land the same day they’re approved. For a bigger range, a visit to your farm, factory or shopfront is an easy morning’s drive and a good excuse to see the product being made.
Do you design packaging for food and drink producers?
It’s most of what we do for Sunshine Coast clients. Food and beverage packaging has to carry ingredient lists, allergen declarations, nutrition panels, country of origin labelling and, for alcohol, standard drinks and pregnancy warnings, and it still has to look delicious. We design the hierarchy so the compliance detail sits neatly while the flavour, the provenance and the brand do the selling.
I’m a small producer selling at markets. Is a packaging design agency overkill?
Not if you’re planning to grow. The brands that move from Eumundi or the Noosa farmers market into wholesale and online are the ones whose packaging already looks like it belongs on a supermarket shelf. We can start with a single hero product and a system that’s ready for the range you’ll have in two years, so you’re not rebranding halfway through.
What if I have a product but no logo or brand yet?
Then that’s where we start. Red Kite is a branding agency first, so we can begin with brand strategy, naming and the logo design, then create packaging that sits naturally inside that identity, with a logo that works across digital, print and the pack itself. Our Brand My Product package bundles the whole journey into one project, which is usually the quickest and most cost-effective way to launch a new product.
How does the packaging design process work?
Three stages. Discovery, where we get clear on your product, your target market and your category. Concepts, where you see a small number of distinct directions and we refine the one that fits. Production, where on-pack copy, legal panels and colour are locked in and the final files are built to your printer’s specifications. You sign off at every stage, and nothing goes to print without a proofing check from us.
How long does a packaging design project take?
A single label, pouch or jar usually takes two to three weeks from brief to print-ready files. A full range with several SKUs runs six to eight weeks, mostly depending on how quickly feedback comes back. If you’re timing a launch to a harvest, a season or a trade show, tell us the date and we’ll plan the schedule backwards from it.
Can you deal with my printer or label supplier directly?
Yes. We build the artwork to your supplier’s dielines, bleed, label stock and finishing requirements, position barcodes and legal panels correctly and check proofs before anything runs. When it helps, we’ll talk to the printer directly, whether they’re on the Sunshine Coast, in Brisbane or interstate, so the packaging that arrives matches the design you approved.
Can you make my packaging more sustainable?
Yes, and it suits the Sunshine Coast well. Shoppers here notice material choices, especially since Containers for Change and Queensland’s single-use plastics bans came in. We’ll help you weigh up recyclable, compostable and mono-material options, right-size the pack to cut waste and freight, and make the sustainability story clear on the shelf without overclaiming, because green claims are scrutinised now.
How do you make a product stand out in a crowded category?
By starting with the competition and being deliberately different where it matters. We choose a colour, typography and visual angle that give your packaging distinctive brand assets shoppers recognise in a glance, then we hold that line across the range. The aim is a strong brand that still looks right in three years, not a pack that chases whatever is trending this season.
Can you photograph or render my products for the website and wholesale pitches?
We can create photorealistic 3D renders and lifestyle scene mockups straight from the packaging artwork, so you can pitch to retailers, build your website and start marketing before the first production run lands. Once stock is in, our Sunshine Coast graphic design team can carry the brand through launch social content, brochures, point-of-sale, signage and other marketing materials, so the style stays consistent everywhere.
Should I use a packaging design agency or just my printer’s designer?
If you only need existing artwork set up to a template, a printer’s designer may be enough. If your product needs to compete, an agency earns its keep by bringing the strategy, creative direction and range planning that a template can’t, along with graphic design services for everything around the pack. There’s more on how we approach it on our packaging design service page.
Ready for packaging that gives your Sunshine Coast product the edge on the shelf?
Great packaging has a positive influence on every part of your business, from the first sale to repeat customers. Our clients tell us it’s the marketing that keeps working after the meeting ends. We would love to hear about your project and how our creative agency and graphic design team could help create it. Simply hit the button below to get started with a free quotation.
