Packaging Design Melbourne

Pricing depends on the format (a label, a box, a pouch or a full system), how many SKUs you have and how involved the print requirements are. A single label is a very different scope to custom packaging for a full retail range with several finishes.

Send an enquiry and you get instant access to our packages and pricing, so you can see what fits before we ever get on a call.

This is often the best time to bring us in. Branding and logo design are where Red Kite started, because we're a branding agency first, with graphic design support behind them. We build the foundations first, then do the brand design, logo and visual identity work, and the messaging your packaging can sit inside, so the pack builds a brand people remember rather than doing all the heavy lifting on its own. If the brand behind the pack needs work first, our branding agency in Melbourne can build it before the packaging starts. If you'd rather have the brand and the packaging built as one project, that is exactly what our Brand My Product solution is for.

Everything from strategy to print-ready artwork. Category and competitor research, concepts, custom packaging artwork, label design and packaging copy written from the details you supply, then the layout and hierarchy that make a pack read clearly.

We design labels, cartons, boxes, stand-up pouches, tubes, bottles, jars, sleeves, shippers and point-of-sale, so food packaging, beauty and other packaging formats are all covered, planned as one cohesive system.

We start with the fundamentals, meaning your product, your target market, where it will be sold and what's happening in your category, so the pack has a clear job inside your wider brand identity.

Then comes concept development, where we present clear directions for your feedback, including tactile options like embossing or letterpress where a premium feel suits the brand. Once a concept is approved we lock in hierarchy, messaging, legals and colour, then build the final artwork to your supplier's dielines so printing runs smoothly.

We design to cut through, not disappear. Packaging is a silent salesman, and many customers judge quality off the pack alone, so anything generic gets judged that way too.

In Melbourne we see two directions a lot right now, ultra-clean industrial and dopamine branding, and both can work brilliantly if they fit your audience, your positioning and your category. That's why we start with your consumer and your competitor landscape rather than whatever is popular this week.

Yes. We write your packaging copy from the details you supply (ingredients, instructions, claims, warnings, compliance information), then craft wording that scans in seconds, sounds like your brand and doesn't read like a template. We're not lawyers, but we're careful with regulated categories and will point out anything that looks like a compliance risk before it goes to print.

Absolutely. We build print-ready artwork to your supplier's dielines and specs, with correct bleed, colour setup, barcode placement, finishes and export settings. If you already have a printer we deal with them directly and run proofing checks so the handover is clean. If you don't have a packaging supplier yet, we'll point you in the right direction and tell you exactly what to ask for.

A single label usually takes two to three weeks from brief to final artwork, while a multi-SKU system with several formats and special finishes runs six to eight weeks, depending on how quickly we can lock in product details and supplier specs. Production adds its own lead time on top, often several more weeks for custom packaging. If you have a launch or on-shelf date, tell us upfront and we'll map the process backwards from your print deadline.

Fair question, and it's exactly why our process isn't a big reveal. The direction is grounded in research and strategy, then we keep refining with you, with no cap on revisions, until it feels right on shelf and online. Changes during the project, such as copy tweaks, barcode updates or a new format, are handled as part of it. After sign-off you can come back to us for range extensions and we'll quote or work hourly, whichever suits.

Definitely. Once the packaging is locked in we can take it live everywhere your product shows up, including an eCommerce website, product page graphics, email campaigns and launch social sets, plus product mockups and scene renders so you have strong visuals without an expensive photo shoot.

Yes, and in Melbourne it's fast becoming a non-negotiable, with Victoria moving toward packaging that is 100% recyclable, reusable or compostable by 2026 and single-use plastic restrictions tightening. We treat sustainability as part of the brand story rather than just a material choice, right-sizing packs, simplifying components and designing for a more recyclable structure without losing the front-of-pack punch that sells.

On materials we can help you explore mono-material packaging, biodegradable alternatives like mycelium and bamboo pulp, refill systems and compostable options where your supplier can deliver them, with QR codes carrying the detail off the pack. The national targets also ask for an average of 50% recycled content, which we factor into material choices.

It depends how settled your brand direction is. If you know exactly what you want and simply need packaging produced to spec, going straight to a supplier can make sense, because they're strong on materials, formats and print options.

If you're still working out how to stand out on the supermarket shelf, or you want the pack to sell the story properly, a packaging design agency earns its keep. We look at your target market and how customers decide in store, and we keep polish and consistency across the range, which is where brand nuance gets lost with offshore production. We design packaging for product brands right across the country, with dedicated pages for Brisbane, Sydney, Perth, Adelaide, the Gold Coast and the Sunshine Coast.