Packaging design that turns a glance into a purchase
Shoppers give a product about three seconds. Our packaging design Adelaide service is built for that moment, creating labels, cartons and full ranges that communicate quality fast, reflect your brand identity and earn a place in the basket. Here you’ll find what’s included, how the packaging design process works, how to see pricing and the questions Adelaide brands ask us most.
Packaging is the only piece of marketing that is guaranteed to be in the room when the decision gets made. That’s why every packaging design project we take on for Adelaide brands starts with the buyer, not the artwork. We work out what consumers need to understand in a glance, what competitors are already saying, and where your product can stand apart with a little innovation, then we design packaging that communicates all of that in store and on screen, with the practical detail to back it up.
“Packaging is where people decide, fast. So we don’t just make it pretty. We look at your target consumer, your competitors, and the story your brand needs to tell, then design packaging that’s crystal clear, shelf-ready, and built for long-term success. That’s the goal!”
Chris Harris
Founder & Creative Director, Red Kite Design
Designed to stand out
The shelf is fast. We design for that first glance moment, when a customer decides what’s worth picking up, what’s easy to trust, and what gets ignored.
Brand first, always
Your packaging should look and feel like your brand, not like a template anyone could buy. We build brand identity into every label, box, and touchpoint.
Range ready systems
Flavours, sizes, bundles, variants. We create a consistent system across your product packaging, so it stays clear as you grow and stays cohesive as your range expands.
Print ready, supplier friendly
Dielines, specs, clean artwork, clear handover. We set label design and packaging files up properly, so production runs smoothly and your team isn’t left guessing.
We work with clients big & small
“I have been left speechless”
Stefanie Jones
Vida Style Solutions
“Red Kite has been an absolute delight from day one.”
Paul Carter
Surge Gum
“We couldn’t be happier with the finished product.”
Anthony Ikin
Glo Events
“The quality of their work is incredible”
Caroline Tapia
Mind Body Sleep
“Thank you from the bottom of my heart”
Lucy Casey
The Reluctant Coach
“Great service, communication and branding result”
Jacqui Louise
Best of the Wurst
“Red Kite Design is your answer.”
Simone Spryszynski
Zoomies
“Red Kite, I am so glad I found you”
Richard Gaze
Vizion
“Their team went above and beyond”
Gailene Hughes
Resurge Enterprises
“Redkite was an exceptional find.”
Kelsey Giarola
SingWhys
“Red Kite Design are outstanding to work with.”
Terry Ryan
Brisbane Bees
“Genuinely nice people.”
Karina McConville
Hawthorn Dental
“Exceptional rebranding experience!”
Michael Soden
SwipePT
“They were brilliant at bringing my vision to life.”
Chelsea Handley
Eternal Grace Jewellery
“Instrumental in achieving our vision.”
TJ Ergun
UltraSteam
“We couldn’t be more happy”
Jazmine Bartolic
Hop To It Plumbing
“A truly exceptional experience and end product.”
Decina English
Tim English Design
“They were able to bring my vision to life”
Billy Schiller
Nutrivize
“The outcome they produced exceeded expectations.”
Neil Emery
Chapel Hill Uniting Church
“From start to finish, the experience was fantastic.”
Charis Chan
Xenica Collective
Wine, food, beauty & beyond
Packaging we’ve created for every kind of product
Wine labels, food cartons, coffee bags, beauty boxes, supplement pouches, shippers and full range systems. If South Australia grows it, brews it, bottles it or makes it, we can design packaging for it. Our portfolio spans start ups launching their first product and established brands refreshing a tired range, and the same strategy-led approach and graphic design skills sit behind every one. When you’re weighing up packaging designers, portfolio quality tells you most of what you need to know, so take your time here.
Have a look through our favourite packaging, label design and product brand case studies from Adelaide and across Australia.
What our Adelaide packaging design service includes
Everything your packaging needs to look the part and do its job
Good packaging design is equal parts aesthetic appeal and practical function. Our service covers both, from the marketing strategy and graphic design behind it to the print management that gets it produced properly.
Label design & packaging artwork
Distinctive brand packaging with a clear visual language and illustration where it fits, so every label, bottle, box and pouch is unmistakably yours.
Shelf & screen strategy
Strong shelf presence is what gets a product noticed in store, and a thumbnail that stops the scroll does the same online. We design for both, because Adelaide consumers shop in both.
Category & competitor research
We study your category before we design, so your packaging claims a gap in the competition rather than blending into it.
On-pack copy & hierarchy
Consumers decide in seconds. We write and structure the messaging so the important information communicates first and the rest supports it.
A packaging system, not a one-off
Rules for layout, colour and brand cues that carry across individual products, so the whole range reads as one brand and reflects the same personality.
Range-ready variants
New flavours, varietals, sizes and seasonal releases slot into the same framework without a redesign each time, and existing brands get the same consistency across a new packaging design.
Print-ready files & supplier liaison
Artwork built to your supplier’s dielines, label stock and specs, with proofing checks and end-to-end production support until the job is printed.
We can also help with launch & rollout support
Once the packaging is signed off we keep going with you, with eCommerce sites, social launch material, 3D product renders and scene mockups, so your new product arrives in the world with the graphic design and marketing to back it up.
Product packaging that changes what consumers pick up
Our Adelaide packaging design packages
Two clear ways to work with our packaging designers, whether you’re an Adelaide founder with a first product and no logo yet, or a marketing manager refreshing an established business. Pick the solution that fits, send an enquiry and you’ll see pricing straight away.
Just Packaging Design
For established brands ready to level up their shelf presence (& online).
Includes all the essentials for shelf-ready packaging:
Strategy-led category + competitor research
We get clear on your category, shelf context and what competitors are doing (and overdoing), so design decisions aren’t based on vibes alone.
High-impact packaging design built for shelf & scroll
We shape the direction together, then refine with you until it’s right, with no cap on revisions.
Packaging copywriting with personality
You provide the must-have details (ingredients, directions, claims, legals, barcodes) and we turn them into on-pack copy that reads well and sounds like you.
Layout + information design
We design hierarchy, flow and spacing so people instantly understand what it is, who it’s for and why it’s worth buying.
Range-ready system for SKUs and future growth
Flavours, sizes, bundles and future SKUs are planned for now, so you’re not reinventing the wheel later.
Print-ready production files to supplier specs
Dielines, bleed, finishes, barcode placement, legal panels and supplier requirements, all prepped properly. Nothing left to chance.
You’ll also get:
Proofing checks + smooth supplier handover
Thorough proofing checks before anything goes to print, and we’ll liaise with your supplier to keep production moving.
Unlimited revisions + refinement until it’s right
We work back and forth with you until you’re confident to send it to print.
For product brands that want the full picture, not just a pretty pack.
A Comprehensive & custom product brand solution, which can include:
Brand discovery intensive
A deep-dive session to get clear on your goals, audience, category and what “winning” looks like: the brand development foundation for every decision that follows.
Logo design + full file suite
A slick new logo from our award winning team, plus a full suite of files for print, digital, packaging and socials.
Visual identity + comprehensive library of brand assets
Icons, patterns, textures, illustrations or mascots where they fit: the toolkit that gives your brand personality and staying power.
Typography + colour palette
Fonts and colours that feel like you and stay consistent across packaging, website and marketing.
Brand Blueprint guide + toolkit
A strategy and identity roadmap plus an organised toolkit of brand assets, so everything stays consistent as you grow.
Eye-catching packaging design
Packaging that turns heads and drives sales, cohesive with your brand and built to perform on shelf and online. Everything from the packaging design solution plus much, much more!
You can also add:
Product website (eCommerce-ready if needed)
A sleek, branded site to launch and sell your product properly, with the assets to populate it.
Social media pack
Editable templates or ready-made posts: launch packs, teaser series, feature tiles and campaign artwork that build momentum.
3D product renders + scene mockups
Photorealistic renders and lifestyle mockups so you can market the product before production lands, without an expensive shoot.
Promotional + sales materials
Pitch decks, brochures, POS, catalogues and launch assets, backed by our full graphic design expertise.
Six things our packaging design process never skips
Trends come and go. What doesn’t change is how consumers read packaging, so we filter every creative decision through your brand, your customers and the exact retail or online environment your product has to win in.
Decision triggers
We design around the cues customers actually respond to in the first few seconds: trust, clarity, quality, and “this feels right for me”. That means we prioritise the information and visuals that reduce hesitation and make choosing your product feel like the easy option.
White-space & restraint
Good packaging isn’t louder, it’s smarter. We use space, hierarchy, and restraint to create confidence at a glance, so your product feels premium and considered rather than busy, cluttered, or trying too hard.
Brand personality centre stage
Packaging should sound and look like your brand, not a generic category template. We bring your tone of voice, story, and visual identity into the pack experience so it feels unmistakably you, even when it’s sitting next to ten similar products.
Information architecture
We map what must be seen first, second, and third, then build a layout that guides the eye naturally. The goal is instant understanding, with the important details landing in the right order without customers having to work for it.
Print integrity
We treat production as part of the design, not a handover step at the end. Colour, contrast, finishes, barcodes, legals, and supplier requirements are considered early so what you approve on screen is what arrives in real life, looking crisp and intentional.
Consistent now, scalable later
We don’t design packaging that only works for today. Even if you’ve got one hero product right now, we future-proof the look and structure so adding new variants later won’t turn into a redesign spiral. Same brand, same vibe, zero chaos.
Give your new product somewhere to shine
Show off your new packaging on a site that actually sells it
Your packaging does the hard work in store, so your online presence should match it. We design eCommerce websites for Adelaide product brands that make the packaging look premium, guide potential customers to checkout and keep the brand consistent right through to the unboxing. Because we create the packaging too, nothing gets lost between the store and the screen, and the two connect properly.
What makes our websites special:
Built to highlight your hero product, its benefits, and what makes it worth choosing.
Custom-built by local Australian developers using the latest tech
Professionally written content to convert prospects into customers
Updates? You can make changes yourself (with zero experience)
SEO fundamentals are covered to help your site get discovered
Mobile-friendly and fully functional across all browsers and devices
eCommerce website design
Trend-aware, brand-led packaging
New packaging design trends Adelaide brands are leaning into
Adelaide shelves are shifting fast. Wine brands are breaking from the traditional label toward bold illustration and colour, while food and beverage labels are leaning into provenance, with the region, the grower and the story front and centre. Sustainability has moved from a nice-to-have to an expectation, helped along by the state’s long-running container deposit scheme and its lead on single-use plastics bans, so recyclable, mono-material and refillable formats are winning consumers over. Add tactile finishes, embossing and smart packaging that links to something digital, and there’s plenty to draw on. We take trends seriously, but your brand and your buying environment decide what makes it onto the packaging.
How we use trends (properly):
We borrow the right cues for your category without turning your product into a clone
We design for real buying environments, from the retail store to eCommerce scroll speed
We keep hierarchy and readability crystal clear so customers get it in seconds
We create a future-proof system so new sizes, flavours and SKUs still feel like one brand
Ready to get started?
Packaging designers working with brands across Adelaide and South Australia
Clarity before creativity. We take time to understand your product, your consumer and the competition it’s up against before a single concept is created.
Dependable
Straight answers, reliable delivery and work of the highest quality, every time. We say what we’ll do, then we do it, and we hold ourselves to excellence on every job.
Collaborative
You know your product better than anyone, so we work with you as a partner, shaping a brand strategy that captures what genuinely matters and helps the business grow.
Approachable
No jargon. We explain the thinking in plain language, so you understand exactly why the packaging looks the way it does, so the logo, colour and layout all make sense.
Proactive
Product categories move quickly. We keep an eye on Adelaide retail and the wider world so the creative and marketing thinking stays current and connects with the people who buy.
Passionate
We don’t disappear at handover. From print checks to the next SKU, our team stays on hand for as long as you need us, and it makes sense to have one packaging design solution partner across the whole range.
Start your project today
Getting started is simple
At Red Kite, kicking off a packaging or brand identity project takes a few minutes, wherever in Australia you’re based.
1. Request a quote
Tell our Adelaide packaging designers about your product, or request a quote using our quick and easy form.
2. See our pricing
As soon as your enquiry lands you’ll get access to our package pricing, so you can choose the right service for your business without waiting on a call.
3. Build your brief
We’ll talk through your brand and shape a clear brief for your packaging designer, then come back with initial packaging design concepts.
Find out more about the process behind every packaging solution we create. Care, strategy and attention to detail are what make Red Kite Design the packaging design Adelaide brands come back to.
“Highly recommend investing in a professional service like Chris’ – worth every penny”
“After trying several designers that weren’t quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that’s with my slow responses as I couldn’t decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris’ – worth every penny.”
Carina
Carina Chirila Fitness
“I really enjoyed working with Chris and would highly recommend him to others”
“A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.”
Lauren
Little Generation
“Working with Chris has been a pleasure and the results are spectacular”
“TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn’t be more accommodating or helpful.”
Have questions? Here’s some answers to our most common inquiries
How much does packaging design cost in Adelaide?
It depends on the format and how many SKUs are in the range. A single wine label or pouch sits at one end, a multi-product system with cartons, labels and shippers at the other. Rather than quoting blind, which helps nobody, we give you instant access to our packages and pricing the moment you send an enquiry, so you can see what fits your budget before we ever speak.
Are you based in Adelaide?
Our studio is in Brisbane and we work with product brands across South Australia, Queensland, New South Wales and Victoria. Adelaide clients get the same senior designer from brief to print, video calls and recorded design walkthroughs you can replay, and files delivered the same day they’re approved. Working remotely has never held a project back, and for larger range projects we’re happy to arrange a visit.
Do you design wine labels and packaging for South Australian wineries?
Yes, and it’s some of our favourite work. Wine label design has its own rules, from the Label Integrity Program and mandatory pregnancy warnings to allergen and standard drink statements, and a very crowded bottle shop. We create label systems that flex across varietals and vintages, choose label stock and finishes that suit the bottle, and design so the brand story reads at arm’s length in a Barossa cellar door or a bottle shop fridge.
What if I have a product but no brand or logo yet?
You’re in the right place. Red Kite is a branding agency first, so we start with brand strategy and brand naming if you need it, then the logo and visual identity, and only then the packaging. Our Brand My Product package rolls all of that into one project, which is usually the quickest and most practical route for a new product, and it keeps the core of the brand consistent from logo to label design.
What does your packaging design process involve?
We begin with your product, your consumers and the category you’re entering, then move into concept development, where you see clear directions, develop your understanding of the options and give feedback. From there we refine the chosen route, lock in on-pack copy, legal panels and colour, and build print-ready files to your supplier’s specifications. Nothing goes to print without your sign-off and a proofing check from us, which is where good print management makes the difference.
How long does a packaging design project take?
A single label or pouch usually runs two to three weeks from brief to final files. A full range with several individual products takes six to eight weeks, mostly depending on how quickly feedback comes back. If you have a launch date, a vintage release or a supplier’s print slot, tell us and we’ll plan backwards from it.
Can you handle print management and talk to my printer?
Yes. We build artwork to your printer’s dielines, bleed and label stock, place barcodes and legal panels correctly and check proofs before anything runs. We’ll assist with your supplier directly when it helps, whether that’s a label printer in Adelaide or a carton manufacturer interstate, so the finished packaging matches the design you approved.
Will my packaging meet Australian labelling regulations?
That’s part of the job. Food packaging follows the Food Standards Code, with ingredient lists, allergen declarations, nutrition panels and country of origin labelling, and wine has its own layer on top. We design the hierarchy so the mandatory information is compliant and legible without swamping the parts that sell the product. Every label has to comply with Australian labelling regulations while still carrying your visual personality, and getting that balance right is our job. You supply the facts, we make sure they’re presented properly and communicate clearly.
Can you make my packaging more sustainable?
Absolutely, and Adelaide is a good place to do it. The state has run Australia’s container deposit scheme since 1977 and led the country on single-use plastics bans, so consumers here notice material choices. We’ll help you weigh up recyclable and mono-material options, right-size the packaging, and design so the sustainability story is clear on the shelf and backed up by the materials.
Will my product stand out, or look like everything else in the category?
Standing out is the whole point. We research your competition first, then choose a visual angle, colour, illustration and typography that give your packaging distinctive brand assets people recognise at a glance. The aim is packaging that still holds its own next year, not just something that looks nice this week.
Can you help beyond the packaging, with graphic design, renders or a website?
Yes. Once the packaging is locked in we can take the brand everywhere it needs to be, including photorealistic 3D renders and scene mockups so you can market the product before stock lands, eCommerce websites, launch social material and point-of-sale, all backed by the graphic design skills of our Adelaide graphic design team, so the success of the launch matches the success of the packaging.
Should I hire a packaging design agency or just use my supplier’s in-house designer?
If you only need existing artwork set up to spec, a supplier’s designer can be fine. If you need the packaging to compete, an agency earns its keep. We bring the strategy, the brand identity thinking and the range planning, then hand your supplier files that are ready to run, whether that is labels, boxes or cartons. You can see more about how we work on our packaging design service page.
Ready to give your Adelaide product packaging that earns its place on the shelf?
Great packaging has a positive influence on every part of your business, from the first sale to repeat customers. Our clients tell us it’s the marketing that keeps working after the meeting ends. We would love to hear about your project and how our creative agency and graphic design team could help create it. Simply hit the button below to get started with a free quotation.