Packaging Design Brisbane

Packaging design in Brisbane is priced on scope rather than a flat rate. The biggest factors are how many formats and SKUs you need (one label design versus a six-flavour range), whether you already have a brand identity to work from, and how much copywriting is involved. Our design services are quoted per project, and you get access to our package pricing as soon as you enquire. Every quote includes unlimited revisions and print-ready files delivered to your printer's spec, which is what makes it cost effective over the life of your product, and the price you're quoted is the price you pay.

Three real options. Your printer may offer in-house artwork, which is quick but tends to produce packs that look like everyone else's on their press. Online template tools are cheaper still, with the same problem. Or you work with a brand design and packaging agency that starts from your brand and your category. Red Kite is a Brisbane packaging design and branding team that creates packaging for makers across Queensland and Australia wide, and because we're a branding business first, the pack fits everything else your business does. Read more about packaging design Brisbane wide on our packaging design service page, or get in touch.

Our packaging design process follows the same seven steps for every Brisbane packaging design client. One, a brief and discovery session on your product, your consumers and what success looks like. Two, category and competitor research. Three, strategy, deciding what the pack says first, second and third. Four, concept development, where ideas become a creative direction. Five, refinement, with unlimited revisions. Six, production artwork, the graphic design detail of dielines, colour, finishes, barcodes and legal panels to your supplier's specification. Seven, print-ready files and a proofing check with your printer.

Most of our packaging clients are food and drink brands, health and beauty products, pet products and everyday consumer goods, which mirrors the industries around us. Queensland has a big food and beverage scene, from Scenic Rim and Lockyer Valley produce to Brisbane's coffee roasters, brewers and distillers, plus a growing cluster of skincare and wellness brands. We've created packaging design for start ups selling at farmers' markets and for established ranges in national retailers, the full spread of packaging work Brisbane sends our way. If your product sits in an industry we haven't touched yet, the research step at the start of every project closes that gap and sets the project up for success.

Yes, and it's one of the most common ways a packaging project starts. Send us your logo files and any brand guidelines and we'll create packaging that extends that identity rather than reinventing it. If the identity is thin, say a logo with no palette, typography or tone of voice behind it, we'll say so and suggest the smallest amount of branding work that makes the packaging hang together. That might be a light touch on the logo design, a colour and type system, or some messaging so the pack sounds like you, and our graphic design services carry that look into everything around the product. If there's no logo yet, Brand My Product covers the brand design and the packaging together.

Label design is one part of packaging design, and we do both. A label is a printed panel on an existing container, a bottle, jar or tin, so the graphic design job is hierarchy, legibility on a curve and making the most of a small space. Packaging design covers the whole structure, whether that's a printed box, a pouch, a carton, a sleeve or a shipper, plus how the range works as a set. Many Brisbane packaging projects need both, a labelled bottle inside a carton for example, and creating them together is what makes the shelf presence feel like one unique packaging design that stands out.

Packaging sold in Australia has to meet a few sets of rules, so we create the artwork with them built in. Food and drink follow the Australia New Zealand Food Standards Code for ingredient lists, allergens, nutrition panels and date marking, plus country of origin labelling. Net quantity marking is set by the National Measurement Institute, cosmetics have their own ingredient rules, retail products need a GS1 barcode, and recycling claims should use the Australasian Recycling Label. We're designers rather than lawyers, so we work from your compliance advice and keep the mandatory panels legible, correctly placed and out of the way of the design.

The 2025 National Packaging Targets, set by the Australian Packaging Covenant Organisation, ask brands to move to packaging that is reusable, recyclable or compostable, to use more recycled content and to phase out problematic single-use plastics. Queensland has already banned a growing list of single-use plastic items. For a product brand the practical questions are about materials and packaging design. Mono-material packs recycle more easily than mixed laminates, fewer components mean less waste, refill formats are winning fans, and clear recycling instructions on the label are now expected. We design with recyclability in mind and work with your supplier on what's achievable. Done well it's a brand story consumers respond to, so the targets are an opportunity rather than a rule.

Ideally three things. A dieline for each format, with bleed, safe areas and glue flaps marked. The print specification, meaning the process (digital, flexo, offset or gravure), colour profile or Pantone requirements, and any finishes such as foils or embossing. And the substrate, because a kraft pouch, a white carton and a clear label all take colour differently. No printer yet? We can create the packaging design to standard sizes and adapt it once your supplier is confirmed, and our production expertise means we're happy to talk to them directly so what you approve on screen is what comes off the press.

Yes, and it's where good packaging design really earns its keep. Rather than designing each product on its own, we create a system of rules for layout, colour coding, typography and brand cues, then apply it across every flavour, size and format. The result we deliver is a range that reads as one brand from a distance and is easy to shop up close, because customers can tell the variants apart in a second. It also future-proofs your packaging for long-term success, because the next flavour or seasonal drop slots into the system without a redesign.

We do, as part of Brand My Product or as one of our add-on services to a packaging design project. Photoreal 3D product renders show your packaging before a single unit is printed, invaluable for pitching to retailers, building your website and testing the shelf look before launch, where success is decided. We also create lifestyle product imagery and scene mockups, the visually appealing shots your marketing needs for a product page, a social feed or a sales deck, without the cost of a photo shoot, and because they're built from the final artwork they match what ships. Ask when you enquire and we'll include it in the quote for your product brand solution.

Absolutely. A product bought online is judged twice, first as a thumbnail in a scroll and then again when the parcel is opened. Our packaging design covers both. That means packaging that reads clearly at small sizes on a product page, custom printed packaging such as shipping boxes and mailers that make the unboxing experience feel like part of the brand, and marketing inserts that encourage reviews and repeat sales. Many Brisbane businesses sell direct to consumers and through retailers at once, so we make sure the shelf pack, the shipper and the website tell one story and bring your product to life wherever it lands.