Call us on 1300 383 146
GET A FREE QUOTE
Home  |  Logo Design  |  Portfolio  |  Little Generation

Little Generation

A fresh take on children’s apparel with a fun yet sophisticated identity design.

PROJECT SCOPE

  • Logo Kit Design
  • Social Media Kit
  • Corporate Stationery Design
  • Logo Style Guide
Little Generation Primary Logo

PROJECT DETAILS

The Challenge


Little Generation is a start-up business producing fun and fashionable apparel for primary age children and below. For a fashion brand the logo is extremely important, so our goal was to create a unique set of marks that would resonate with kids and their parents, whilst looking great whatever the application.

OUTCOME

The Result


An eye catching and unique primary logo with a set of seven supporting marks which can be applied across a diverse range of clothing, accessories, tags, bags and merchandise. This appealing and versatile set of logos has created the basis of a strong, recognisable brand that children of all ages can wear with pride.

Brand Attributes

FUN & FAMILY FRIENDLY

SUN, SEA, SURF
& SKATE

YOUTHFUL
SOPHISTICATION

QUALITY

THOUGHT DRIVEN DESIGN

Primary Logo Design Rationale


Shaka Icon
'Shaka Sign'
Friendly hand signal associated with Hawaii and surf culture, also known as ‘hang loose’.
LG Icon
‘LG’ Monogram
The shaka symbol is split into two parts to form a subtle ‘LG’ monogram for ‘Little Generation’.
Sketching Logo
Hand Drawn Effect
A sketchy, hand drawn style is used to communicate fun, child friendly qualities and a relaxed surf vibe.

LOGO ALTERNATIVES

The Full Logo Kit Design


For versatility and differentiation across the full product range we created a logo kit of eight unique logos, each designed with a specific application in mind. A well designed logo kit can be a great way of creating an adaptable brand that remains recognisable whichever mark is used.

#133350

#0C4E8C

#F0EFE7

01 | LOGO ALTERNATIVES

Patch Logo Design


Little Generation’s core products are stylish snap back caps. Our original and primary logo was designed to sit on a circular patch on the front of these hats. As a start-up it was also important to establish brand recognition by using the full company name incorporated in this main logo.

Little Generation Cap Patch

02 | SECONDARY LOGO

Alternative Patch Logo


To add diversity to the range of hats available we designed a second patch logo which could be used interchangeably. With surf and skate being core brand attributes this logo ties in to that style, maintaining the ‘LG’ monogram as the key identifier for the Little Generation brand.

03 | STAMP LOGO

Stamp Logo Design


This pictorial logo design was created primarily for use on merchandise such as stickers, stamps and badges, however also looks great on clothing and accessories. The whirlpool background ties back in to our theme of sea and surf vibes.

Grey Cap

04/05 | WEBSITE LOGO

Horizontal Logos


A horizontal lockup of the logo was important for several applications including the header of the website. This would allow the brand to look great where vertical space wasn’t available. Although designed with the website in mind this mark also proved useful for items such as clothing labels, tags, and documents.

06 | TEXT ONLY LOGO

Wordmark Logo Design


On clothing items such as caps where a pictorial logo is used on the front it was important to include the full name on the garment for people to associate with the brand. This wordmark logo was designed to sit on the side of the caps. The fun customised typography style also makes it a great stand alone logo for use on apparel and marketing collateral.

Blue Cap

07/08 | ICONS

Symbol Only Logo


In order to allow for branding opportunities at every touch point, icon logos were included using only the symbol element of the identity. The capability for these marks to look good at small sizes means they are perfect for a myriad of applications including the website favicon, labels, tags, merchandise, apparel and more.

CORPORATE CREATIVE

Corporate Stationery Design


As part of ‘The Lot’ package we created a corporate stationery set including a business card design, letterhead design and with compliments slip design.

Little Generation Stationery

DIGITAL DYNAMO

Social Media Kit Design


With social media marketing increasingly important to consumer perception it is important to present well online. To boost Little Generation’s digital presence we created a social media kit including all profile and banner images for their channels of choice.

Little Generation Facebook

PROJECT TESTIMONIAL

I really enjoyed working with Chris and would highly recommend him to others


"A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others."

5 Stars on Google

BRANDING & LOGO DESIGN AUSTRALIA WIDE

Does your business need a new identity?


We would love to hear more about your logo design or identity project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation or contact us at info@redkite.design.

GET A FREE QUOTE
Top