A Turkish fast food restaurant that has it's sights set on bringing the humble kebab into the big leagues.
Starting with this single location, the business aims to later expand into multiple venues around the state, with the possibility of becoming a franchise in the future. Our goal is to create a brand identity that is modern and professional, allowing for the restaurant to look at home next to food and bev giants like Zambrero and Grill’d. By giving Krave Kebab a premium appearance we aim to elevate it above the usual fast food outlet, to the highly "franchisable" ‘McDonalds of kebab shops’.
Our final identity is youthful and versatile, attracting our primary demographic of blue collar workers, whilst maintaining a universal appeal for all ages, genders and backgrounds. To add character and personality on top of our smart and refined monogram logo we developed a series of brand assets that bring the identity to life. These included Turkish tile patterns and hand drawn style graphics. The end result is a vibrant restaurant brand that paints the kebab in a whole new light.
TURKISH / MIDDLE
Alternative versions of the logo design were created so that the mark may still look its best at smaller sizes and different dimensions.
As part of Krave Kebab's marketing strategy it was important for them to have a strong social media presence. We created a social media kit to ensure their brand was visually appealing and consistent across all platforms. This included a variety of promotional post templates for the store launch as well as ongoing offers and advertising.
As well as their digital presence Krave Kebab also took advantage of opportunities to promote their brand around their local area and in-store. To help with this we designed promotional materials for screens in the neighbouring gym, posters to put up around their local shopping precinct and counter signage to upsell product to existing clientele.
Amazing work by Chris. Red Kite has done an amazing job designing the shop menu, logos and artwork for my brand. A+
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