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HelloQuota

A new recruitment agency looking to appeal to a younger audience and stand out in a sea of competitors.

PROJECT SCOPE

Brand Consultancy
Logo Design
Corporate Stationery
Social Media Materials
Pitch Deck / Proposal Design

Website Design
Advertising Collateral
Promotional Materials
Document Design

PROJECT DETAILS

The Challenge

HelloQuota is a new recruitment business whose goal is to work with ambitious, top-tier talent in the sales industry. As well as the recruitment side of the business, they also offer an online sales training platform through their website and online video training sessions. Their brand identity therefore needs to be sleek, modern and professional, appealing to ambitious individuals and businesses alike, while maintaining the versatility to be used across all recruitment and training materials.

OUTCOME

The Result

The final identity is vibrant, engaging and eye catching. We chose purple and teal to help the brand to stand out from the blue tones that are so commonly used in the industry without moving too far away from the norm. The simple speech bubble shape provides a versatile emblem that can be used across print and digital materials in both the recruitment and training branches of the business, creating a professional, consistent brand identity that allows HelloQuota to compete with the industry’s big players.

Brand Attributes

IMPACT, SUCCESS & RESULTS

EXCEPTIONAL
STANDARDS

'SALES FOCUSSED' RECRUITMENT SERVICE

PROFESSIONAL, SLEEK & YOUTHFUL

STRATEGIC IDENTITY DESIGN

Logo Design Rationale

Speech Bubble

The letter Q is shaped like a speech bubble, symbolising communication, coaching and the sales industry.

Connection

The intersecting words and overlapping letters represent the connections between recruits and their new places of work.

Modern & Distinctive

A modern and simple wordmark that is unique and instantly recognisable, whilst staying clean, clear and appropriate for the sector.

Purple & Teal Colour Palette

Vibrant, youthful and unique from the colours used by competitors.

LOGO ALTERNATIVES

Modular Logo Design

Although the primary logo is typography based, it was designed to contain a distinctive brand mark which can be used in isolation. This alternative logo allows for the brand to be seamlessly applied at smaller sizes and different dimensions.

PURPLE:
PRIMARY COLOUR

TEAL:
SECONDARY COLOUR

print collateral DESIGN

Branded print materials that pop

While much of HelloQuota’s work takes place online, we also designed various printed materials to support their brand identity offline. This included creating pull-up banners and motivational posters for the office, which would be visible during Zoom calls with clients, video recordings and training presentations, as well as a variety of brochures and stationery items. To deliver consistency across the brand, we ensured that all print materials resembled the digital designs as closely as possible.

digital BRAND consistency

Growing awareness with custom digital assets

Website design and digital assets were particularly important in this project, as HelloQuota’s brand presence is mostly online. From creating social media materials to fully branding the company’s profiles, we helped to develop a strong, consistent online identity to create a professional image that is instantly recognisable. In particular, we focused on the places that HelloQuota’s audience is most likely to find them, such as LinkedIn and the recruitment site Seek.

PROJECT TESTIMONIAL

Knowledgeable & very reliable designer

Chris is an articulate, knowledgeable and very reliable designer. My experience with him has been positive from the outset and will most certainly be doing business with him again.

Sam Campbell - Hello Quota

BRANDING & LOGO DESIGN AUSTRALIA WIDE

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