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Validity Group

An international consultancy business helping companies and organisations improve their processes around staff selection and development.

PROJECT SCOPE

  • Logo Design
  • Colour Palette Development
  • Corporate Document Design
  • Presentation Slide Deck Design
VG Logo Design Icon
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PROJECT DETAILS

The Challenge

Validity Group help organisations of all sizes improve their employee recruitment and development processes, by making them more streamlined, accessible and affordable. Our goal was to create a brand identity that is representative of this unique service offering, appealing to their B2B target audience, whilst also translating well across international and cultural boundaries. The final identity system had to be highly versatile, integrating perfectly with their existing suite of digital products, slide decks, corporate documents and website. 

OUTCOME

The Result

Our final logo design consisted of two variables, a wordmark and monogram symbol. We settled on this typographic logo as it was simple, elegant and sophisticated, in keeping with the nature of the business and their target audience. The inclusion of the dot point at the end gave us the ability to inject a subtle pop of colour, which we then varied throughout their new identity system to indicate the different arms of the business (example of this below). We used navy blue as the primary colour to give the brand a sophisticated and ‘up market’ appeal.

Brand Attributes

PROFESSIONAL
& CORPORATE

PEOPLE
FOCUSED

MULTICULTURAL
AUDIENCE

DIGITAL PRODUCTS
/ BOLD COLOURS

STRATEGIC IDENTITY DESIGN

Logo Design Rationale

VG Logo Monogram
‘VG’ Monogram
Unique ‘VG’ monogram for ‘Validity Group’
Sophisticated Icon
Sophisticated
Smart serif fonts communicating prestige & professionalism
VG Colours
Navy & Teal Colour Palette
Sophistication, trust, complimented existing brand collateral

LOGO ALTERNATIVES

Responsive Logo

Alternative versions of the logo design were created so that the mark may still look its best at smaller sizes and different dimensions.

VG Mobile Logo DesignVG Shirt Logo Design

NAVY BLUE:
PRIMARY COLOUR

ELECTRIC BLUE:
BRAND SUB-COLOUR

TEAL:
SECONDARY COLOUR

CORPORATE IDENTITY DESIGN

Colour Palette Development

As well as their primary identity, Validity Group has four core service areas; assessments, digital learning, microlearning and coaching, and mentoring. To help their customers distinguish between these we developed a complimentary colour palette, with each colour representing a different service. We also included one spare, allowing for growth of their product range in the future.

VG ColourVG ColourVG ColourVG ColourVG ColourVG Colour
VG Website Design

CORPORATE BRANDING

Corporate Document Design

For any business, it is important to make a great first impression, so having a professional looking proposal document that is perfectly in tune with your brand is a real asset. This is exactly what we developed for Validity Group!

VG Document DesignVG Document Design

CORPORATE BRANDING

Slide Deck Design Design

When pitching their products and services to prospective clients, Validity Group uses a wide variety of presentation slide decks. It was important that we developed a style for these that was cohesive with their new identity, marrying up perfectly with their new look website.

VG Presentation Design

PROJECT TESTIMONIAL

We can’t thank Chris and his team enough for the outstanding quality of their work.

We initially engaged Chris and his team at Red Kite to update our logo. From the outset, we were impressed by Chris’s consultative approach and his ability to distil our “shopping list” of ideas and preferences into the beautiful creation that we now have.

On the strength of this, we expanded the scope to a full brand identity redesign, and again Chris and his team were able provide professional and stylish designs for our marketing and communication collaterals.

All of this was achieved in a professional, friendly and timely manner. We can’t thank Chris and his team enough for the outstanding quality of their work.

Chris Tandridge - Validity Group
5 Stars on Google

BRANDING & LOGO DESIGN AUSTRALIA WIDE

Does your business need a new identity?

We would love to hear more about your logo design or identity project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation or contact us at [email protected].

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