One of the most important, and yet commonly undervalued, factors of long-term business growth is how your customers perceive your brand.
Studies continue to show, again and again, that design influences consumer behaviour. Whether they trust you, engage with you, and ultimately decide to buy from you can come down to your branding and how professional your business looks.
A well-considered custom logo design combined with professional branding can make all the difference between a business that continues to get more customers a business that stagnates.
With more than twenty years of combined graphic design experience behind us, we’ve created hundreds of logos for businesses of all sizes and in all manner of industries around Perth, Australia and across the globe.
When most people come to us for help developing their brand, they tend to have a preconceived notion that once they have a logo, they have a brand. But a logo doesn’t make a brand! In fact, a logo is just one of many building blocks in a brand’s visual identity.
A brand identity will usually start with your logo, but could also include a range of other important visual and verbal brand elements. The visual elements are what determines how your brand looks and the verbal elements are what determine how your brand communicates.
Make sense? Keep scrolling for our packages! 👇🏼
Your brand
Brand Identity
Visual Identity
Logo
Typography
Colours
Illustrations
Graphics
Layouts
Photography
Icons
Patterns
Textures
… and much more!
Verbal Identity
Brand name
Brand story
Positioning statements
Tone of voice
Purpose
Brand personality
Mision & vision
Values
Tagline
Slogans
… and much more!
A visual identity for your brand
Our Perth logo design packages
Our logo designers have developed packages to cater to Perth businesses and organisations at all stages, whether a long-standing corporate or a hot new start-up!
Brand Foundations
Made for those who want a phenomenal visual identity for their brand.
Includes all the essential visual elements for a successful brand:
Your new logo in heaps of variations and formats
The design of your slick new logo by our senior brand designer, plus a huge suite of logo files that are optimised for every use case you can think of in both digital and print formats.
Visual identity and unique brand assets
Beyond the logo, we craft a range of unique visual elements like brand mascots, illustrations, dynamic shapes, textures, icons, etc. to inject more personality into your brand’s look and feel as well as improve recognisability.
Typography and brand colour palettes
We carefully select fonts and colours that scream “you,” ensuring your brand looks unified and instantly recognisable everywhere.
Photography guidance and creative direction
Creative direction on the style and usage of photography, enhancing the visual storytelling of your brand.
You’ll also get:
Brand discovery session
We start with a discovery session and some initial groundwork to get the essence of what makes your brand tick—setting the stage for your tailored branding strategy.
Real-world examples of your brand in the wild
Visual examples showing how your branding will look in the real world, giving you a sneak peek of your brand live and in action.
Design rationale video walkthrough
A video explainer breaking down the thought process behind your brand identity, giving you full confidence in your brand’s visual strategy.
Logo usage and how-to guide
A guideline document detailing how to correctly use your logo, including spacing, sizing, and dos and don’ts, to maintain brand integrity.
Visual identity toolkit
All the unique assets we’ve cooked up for your brand in ready-to-use formats.
Detailed brand style guide
A detailed bespoke guidebook that covers your complete visual identity system.
Revisions and additional concepts
Plenty of room to tweak or add to the initial designs, making sure the end result is spot-on with your vision and ambitions. We don’t limit revision rounds!
Made for those who need a professional logo to kickstart their brand.
a high-impact logo to launch your business with confidence.
Your new logo in heaps of variations and formats
The design of your slick new logo by our senior brand designer, plus a huge suite of logo files that are optimised for every use case you can think of in both digital and print formats.
Visual identity and unique brand assets
Beyond the logo, we craft a range of unique visual elements like brand mascots, illustrations, dynamic shapes, textures, icons, etc. to inject more personality into your brand’s look and feel as well as improve recognisability.
Typography and brand colour palettes
We carefully select fonts and colours that scream “you,” ensuring your brand looks unified and instantly recognisable everywhere.
Photography guidance and creative direction
Creative direction on the style and usage of photography, enhancing the visual storytelling of your brand.
You’ll also get:
Brand discovery session
We start with a discovery session and some initial groundwork to get the essence of what makes your brand tick—setting the stage for your tailored branding strategy.
Real-world examples of your brand in the wild
Visual examples showing how your branding will look in the real world, giving you a sneak peek of your brand live and in action.
Design rationale video walkthrough
A video explainer breaking down the thought process behind your brand identity, giving you full confidence in your brand’s visual strategy.
Logo usage and how-to guide
A guideline document detailing how to correctly use your logo, including spacing, sizing, and dos and don’ts, to maintain brand integrity.
Visual identity toolkit
All the unique assets we’ve cooked up for your brand in ready-to-use formats.
Detailed brand style guide
A detailed bespoke guidebook that covers your complete visual identity system.
Revisions and additional concepts
Plenty of room to tweak or add to the initial designs, making sure the end result is spot-on with your vision and ambitions. We don’t limit revision rounds!
Looking for a more comprehensive brand identity package? We’ve got you covered.
The two packages above cover just the visual elements of your brand, but that only scratches the surface of what branding is. To develop a complete brand identity, you also need the verbal elements for your brand, which help guide your messaging & communication strategy.
Need some creative design collateral that matches your new branding?
After we’ve crafted your new brand identity, we’ll make sure you have all the must-have assets to keep things consistent across every platform—whether it’s online, offline, or anywhere else your brand shows up.
Eye-catching product packaging
Make your products stand out on the shelves with packaging that not only protects but also promotes. We design visually stunning and functional packaging that captures attention and reflects your brand’s essence.
Engaging logo animation
Bring your logo to life with animations that capture the essence of your brand. Perfect for enhancing your digital presence and making a memorable impression in videos and presentations.
Punchy social media kits
Boost your online presence with social media kits designed to engage and attract your audience. From eye-catching graphics to cohesive layouts, we provide everything you need to keep your brand consistent and impactful across all platforms.
Sophisticated pitch decks
Elevate your presentations with sophisticated pitch decks that impress and persuade. Our designs ensure your message is delivered clearly and compellingly, helping you win over clients and investors.
Sizzling office stationery
Transform your everyday office items into branding tools with sizzling stationery designs. From letterheads to envelopes, we make sure every piece reflects your brand’s personality and professionalism.
Glossy brochures
Create glossy brochures that inform and captivate. Perfect for marketing events, direct mail campaigns, or in-store promotions, our brochures blend compelling content with stunning visuals.
Head-turning promotional materials
Grab attention with promotional materials that leave a lasting impression. Whether it’s flyers, posters, or banners, we design eye-catching items that effectively promote your brand and message.
Anything else your brand touches!
If it’s part of your brand, we can design it. From wall murals to vehicle wraps, and beyond, we provide creative solutions for any touchpoint to ensure your brand shines everywhere.
Back your new brand with a slick, high-performing website
Websites are the first place people will find your business online, so you want to make sure it’s a great experience for the end user and that it effectively communicates with your potential customers. Get a stunning website that doesn’t just look great but actually grows your brand!
What makes our websites special:
Strategically designed for a phenomenal user experience
Custom-built by local Australian developers using the latest tech
Professionally written content to convert prospects into customers
Updates? You can make changes yourself (with zero experience)
SEO fundamentals are covered to help your site get discovered
Mobile-friendly and fully functional across all browsers and devices
Website design
Eye-catching creativity
Tell more of your brand story with logo animation
Animated logos have become increasingly popular due to the growing obligation for brands to maintain a digital presence. As well as creating an eye-catching element on the page, animation allows brands to convey more about their identity and messaging in a way that static images can’t achieve.
Red Kite’s team can not only create a logo that looks great in all applications but also animate it to better tell your story and create engagement.
Your new logo will be strategically designed to tick all the right boxes
Don’t underestimate the power of your logo when it comes to marketing your business and making sales. Great graphic design makes your customers engage and act.
First Impressions
A potential customer takes less than 3 seconds to decide if they will invest any more time in a company’s products or services. A logo is often the first thing they see and the basis on what this decision is made. Making a great first impression is extremely important!
Differentiation
There is more choice available to consumers than ever before. A logo is a way to stand out from the crowd, to stay a step ahead of the competition and draw the spotlight in a crowded marketplace. Grab the attention of prospective clients with a logo that is appropriate, simple and distinctive.
Brand Foundation
When done well, a good logo is the first and most important building block of a company’s entire brand. All elements of a business’s branding should be consistent and cohesive. The best way to ensure this is to start from the logo up!
Brand Loyalty
If a customer associates your logo with a positive memory, and even better, a positive feeling, they are even more likely to remember you and find you again. Once trust is established people will seek you out. Your logo is their way-finder!
Investing Now, Saves Later
Going with a quick fix, or sticking with a poorly designed or inappropriate logo may in fact lead to costs in the future that could have been avoided. Future rework, rebrands, amends and inconstancies can all be avoided with a well considered brand mark.
Credibility
A logo is an important credibility anchor for any business. It shows that a company is professional and well established. To not have a logo at all can give the opposite impression, that a business is disorganised, inexperienced or even untrustworthy.
Ready to get started?
We offer the best creative branding & custom logo design Perth has to offer
Red Kite is the Perth logo designer you’ve been looking for! We’re extremely passionate about our design process and love nothing more than delivering designs that get our clients results.
As well as ensuring that your unique logo design is memorable, professional and suitable for your target market, a well-considered brand strategy is essential if you really want to take your business to the next level. As a full-service design agency, we can provide you with everything you need to define your brand.
Before our logo designers get to work we first find out what makes your business tick! Pairing your logo design with a tailored brand strategy allows us to paint as big a target as possible to aim at. This ensures your logo designer can create the perfect symbol for your unique requirements.
The first step of any project is chatting with our Perth logo designers to get to the heart of exactly what you need from your brand. Whether you’re combining logo design with a tailored brand strategy or not, we use a combination of industry best practices and an in-depth understanding of your business and its target market to create your unique brand.
Once we know exactly what you’re looking for, we’ll get to work and create a uniquely memorable logo that connects with your target audience and helps you convert more of your prospects into sales. With our strategic approach, you can enjoy greater long-term success for your brand.
Red Kite isn’t just a Perth logo design and branding agency, but so much more. We don’t just design logos, we create entire brands, and the strategies to support their continued growth. Talk to us today about how our logo design and brand strategy services can put your Perth business on the map.
With the continuing trends towards digital, logos need to be applied across more applications of all shapes and sizes than ever before. We realise that a traditional one-off logo can paint you into a corner. Versatility and flexibility are of increasing importance.
A logo kit will help your brand adapt to this changing landscape with multiple iterations in different styles, formats and dimensions, allowing you to choose the perfect mark for any required application (e.g. website, signage, stationery, social media and more).
This best-selling series gathers together industry-defining logo designs from all over the world, with each entry judged by a panel of design experts. In total, over 80,000 logos were submitted, and only 6,000 winning logos (the top 6%) were selected for inclusion in these books.
Learn more about LogoLounge and the selection process here.
Whatever the size of your Perth business, we encourage you to dream big. Your new brand identity will be underpinned by your business goals and audience needs, helping to drive success and unlock your next exciting chapter.
Dependable
We offer a reliable service that puts your needs first. Our work is of the highest standard, and we take pride in delivering it on time, every time. You’ll never struggle to get hold of us; we’re always just a phone call away.
Collaborative
Right from the beginning, we work in partnership with you. You are an integral part of your brand, so getting to know you and your business helps us to design a brand strategy that reflects your personality and captures what’s really important.
Approachable
We hate jargon just as much as you do. In all our communications, we try our best to speak simply and just get to the point. It’s our job to distill the complexities of branding into everyday language that gets you excited about the end result.
Proactive
The Perth business landscape is always changing, and adaptation and innovation are key to success. We keep our finger on the pulse to ensure the designs we create and products we offer meet the needs of the modern marketplace.
Passionate
When it comes to keeping our clients happy, the extra mile simply isn’t far enough. We value the trust that our clients place in us, and we’ll always endeavour to make that investment worthwhile. We love what we do, and we want you to love it too.
Start your project today
Getting started is easy
At Red Kite, we make it easy to get the ball rolling on a logo or identity design project of your own. Your business will be looking better than ever in no time!
1. Request a quote
Contact us or request a quote using our quick and easy form.
2. Access our pricing
After you submit your enquiry, you’ll get immediate access to our package pricing to help you choose the right service to suit your business.
3. Create your brief
We’ll chat with you about your business to form a clear brief for the logo designer. And that’s it! We’ll take it from there, and will contact you with your initial logo design concept!
Find out more about what goes into creating each and every one of our logo designs. Our passion and attention to detail is what helps Red Kite Design create the best logo design Perth wide.
“Highly recommend investing in a professional service like Chris’ – worth every penny”
“After trying several designers that weren’t quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that’s with my slow responses as I couldn’t decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris’ – worth every penny.”
Carina
Carina Chirila Fitness
“I really enjoyed working with Chris and would highly recommend him to others”
“A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.”
Lauren
Little Generation
“Working with Chris has been a pleasure and the results are spectacular”
“TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn’t be more accommodating or helpful.”
As soon as you do, we’ll reveal all the details—packages, pricing, and resources—to help you decide if we’re the perfect match for your business.
If you’re after a formal proposal, we’ll hop on a discovery call to learn more about your business and what you’re after. From there, we can craft a tailored quote that fits your project perfectly. Simple as that!
How long does the logo design process take?
Our logo design projects usually take two weeks from start to finish to complete. However, there are a few factors that can affect the length of time it takes to reach final sign-off, such as client response times, how many amends are required, and how busy we are at the time. If our workload is particularly heavy, we’ll let you know before any payments are made to make sure the timeframe still works for you.
How many logos will I receive?
Unlike many agencies, we don’t believe in limiting the number of concepts or revisions—it’s all part of the package.
We’ll kick things off by sharing a single idea we feel nails your brief. But if we miss the mark, no worries! We’ll keep working with you, one concept at a time, until you’re completely in love with the final design.
Every concept is carefully crafted using the insights from your initial interview, and we make sure each one lines up with the goals we set together at the start.
Once you give the final thumbs-up, we’ll polish it up and deliver your logo in all the formats and variations you’ll need. After your final payment, you’ll get the full set of files, with complete copyright ownership passed to you!
What if I don’t like the logo designs I am presented?
We base our logo designs on the answers that you provide at the start of the project. To make sure you get the best results every step of the way, we recommend that you give us as much information as you can about exactly what you’re looking for, and what you hope to achieve throughout the logo design process.
When we present the initial logo concepts to you, we’ll walk you through the reasons behind each design decision, and how they help you to achieve your business goals. From appealing to your target audience to highlighting an area of expertise, there are many ways that a logo can help to identify your brand.
It’s often important to remember that a logo should be designed for your target audience, not for your business. If you don’t personally like a logo design, that doesn’t necessarily mean that it won’t perform well. We want you to love your logo, but, even more importantly, we want to provide you with something that gets results.
When we take on your project, we’ll ask for a payment of 50% of the total cost up front. In the unlikely event that you still dislike all the logo designs after the final revisions, we won’t ask you to pay the final balance.
What do I get at the end of the process?
The exact files and collateral you receive will depend on which package you choose.
However, every package always includes the following items:
Full Suite of Logo Variations/Formats
At the end of the project you will receive a link to a shared folder containing your new logo in all industry standard file formats and colour profiles, ready for use across everything from print to digital.
Included in your folder will be:
File Formats:
JPEG – Small file size, perfect for applications such as email signatures.
PNG – Lossless compression and transparency supported. Perfect choice for digital and web applications.
PDF – Universally recognised vector file format. Useful for redistribution.
EPS – Editable, scalable and transparent, this versatile format is perfect for any application, especially print.
SVG – Editable, scalable and very small file size. Perfect for web and logo animation.
AI – Adobe Illustrator file is the industry standard for easy editing and sharing with other designers.
Colour Profiles:
CMYK – Full colour logo. Industry standard for any print materials.
RGB – Full colour logo. Industry standard for any on screen applications.
PMS – Full colour logo. Highest degree of accuracy for precision printing.
Positive Colour Profile – CMYK & RGB versions of your logo in full positive colour profile, for use on light backgrounds.
Negative Colour Profile – CMYK & RGB versions of your logo in a negative colour profile. Inverse colours (predominantly white) for use on dark backgrounds.
Black Silhouette – A pure black version of your logo is provided, ideal for use on black and white or single colour documents.
White Silhouette – An all white version of your logo is provided. Perfect for use over full colour, patterned or photographic backgrounds.
Logo or Brand Style Guide
You will receive a logo or brand style guide, detailing how to use your new identity system. As well as helping your internal teams to ensure brand consistency across all channels, this guide is ideal for distribution to external design agencies.
Logo Usage Document
You will also receive a logo usage document, providing a detailed description of the different types of logo we’ve sent you. This document will explain which version to use where, and why, helping you to make sure your logo always looks the way it’s supposed to!
What if I want to make changes to my logo design?
We welcome your feedback throughout the logo project. In fact, it’s a really important part of the design process. By letting us know what you do and don’t like, we can make changes and come up with a solution that you’re happy with.
Once your logo is signed off and paid for, however, any design changes will be billable at an agreed hourly rate. Several small revisions can be made in an hour, while more complex changes will be more time consuming and thus more expensive.
Who owns the copyright?
Red Kite owns the copyright throughout the project. Once you’ve signed off the final design and made the final payment, full copyright ownership of your logo will be transferred to you. We only reserve the right to show off your logo in our design portfolio.
Can you animate my logo?
We can! As every logo is designed to be both simple and versatile, they work usually really well as animations.
To ensure the best outcome, we work closely with a third party for logo animation when it’s requested. This allows us to deliver the best animated logo results for digital applications such as websites and social media.
* Please be aware that logo animation is not included in logo design projects as standard and will incur an additional charge.
Do you do more than just logos?
We do! While your logo is an extremely important part of creating a brand, it’s just the tip of the iceberg. We also offer comprehensive branding solutions that include a full suite of visual design assets, as well as verbal and brand messaging elements.
In addition to our brand identity packages, we also offer graphic design services to build your business, including:
We would love to hear more about your design project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation.
