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TrussCorp

QLD’s leading suppliers of timber roof trusses, wall framing & floor systems.

PROJECT SCOPE

  • Logo Design (Refresh)
  • Visual Identity System
  • Brand Guidelines
  • Website Design
  • App Logo Design
TrussCorp Logo Negative

PROJECT DETAILS

The Challenge


TrussCorp is a reputable and forward thinking family business, known across Australia for the quality of their products. Our goal was to refresh their identity to better reflect the new technological nature of their business, positioning them as the thought leader in their field with a fresh and modern makeover.

OUTCOME

The Result


A strategic rebrand of TrussCorp’s full identity system, starting with their logo design, and continuing through every touch point of their entire identity. We helped TrussCorp focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.

Brand Attributes

INNOVATION

CONSISTENCY

TECHNOLOCIAL
ADVANCEMENT

TURST & QUALITY

THOUGHT DRIVEN DESIGN

Logo Design Rationale


TrussCorp Logo Old
  • Top part of symbol misaligned
  • Symbol size dominant over company name
  • Text not aligned with symbol
  • Tagline separated from the logo
  • Font not unique to TrussCorp
TrussCorp Logo Refresh
  • Top triangle adjusted to align with right triangle
  • Symbol reduced so ‘TrussCorp’ takes precedence
  • Text aligned with angle of the triangles above
  • Tagline fills negative space becoming part of the logo
  • Custom drawn lettering created, unique to ‘TrussCorp’

LOGO GRID

Logo Construction


LOGO ALTERNATIVES

Responsive Logo Design


Alternative versions of the logo design were created so that the mark may still look its best at smaller sizes and different dimensions.

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PRODUCT & MARKETING

Identity System Design


As part of the re-brand TrussCorp required a refresh of their full existing identity system. This included everything from stationery and signage to apparel and vehicle wraps.

BRANDING ASSETS

Logo Pattern


TrussCorp Vehicle Wrap Design

DIGITAL PRESENCE

Website Design


As well as updating the logo design and brand collateral, it was important for TrussCorp to look great online. An expanded and modernised website was designed to showcase the companies new look, then optimised for marketing and enquiries.

TrussCorp Website Design

LOGO VARIATION

App Logo Design


What really sets TrussCorp apart from others in the industry is the use of cutting edge technology to provide a fast and reliable service to their clients. Our rebrand coincided with the launch of their new app, MILA, a smartbot and Ai portal. We designed an icon based around the existing logo. Identifiable as TrussCorp but with a technological twist.
TrussCorp Logo MILA

CONSISTENCY IS KEY

Brand Guidelines


A key challenge was to solve the issue of inconsistencies in TrussCorp’s brand which had crept in over the years. A comprehensive brand guidelines document encompassing every detail of our new identity system was created to prevent this from happening again.

TrussCorp Brand Guidelines

PROJECT TESTIMONIAL

Working with Chris has been a pleasure and the results are spectacular


"TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn’t be more accommodating or helpful."
5 Stars on Google

BRANDING & LOGO DESIGN AUSTRALIA WIDE

Does your business need a new identity?


We would love to hear more about your logo design or identity project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation or contact us at info@redkite.design.

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