Social Media

Promo Materials

Fit-Out Design

Testimonial

Krave Kebab

A Turkish fast food restaurant that has it's sights set on bringing the humble kebab into the big leagues.

PROJECT SCOPE

Logo Design
Restaurant Signage & Decor
Digital Menu Designs
Social Media Materials

Advertising Materials
Promotional Posters
Window Stickers

PROJECT DETAILS

The Challenge

Starting with this single location, the business aims to later expand into multiple venues around the state, with the possibility of becoming a franchise in the future. Our goal is to create a brand identity that is modern and professional, allowing for the restaurant to look at home next to food and bev giants like Zambrero and Grill’d. By giving Krave Kebab a premium appearance we aim to elevate it above the usual fast food outlet, to the highly "franchisable" ‘McDonalds of kebab shops’.

OUTCOME

The Result

Our final identity is youthful and versatile, attracting our primary demographic of blue collar workers, whilst maintaining a universal appeal for all ages, genders and backgrounds. To add character and personality on top of our smart and refined monogram logo we developed a series of brand assets that bring the identity to life. These included Turkish tile patterns and hand drawn style graphics. The end result is a vibrant restaurant brand that paints the kebab in a whole new light.

Brand Attributes

PROFESSIONAL,
MODERN &
YOUTHFUL

VERSATILE &
"FRANCHISABLE"

SIMPLE YET
MEMORABLE

TURKISH / MIDDLE
EASTERN

STRATEGIC IDENTITY DESIGN

Logo Design Rationale

‘KK’ Monogram

Back to back letter K’s in a modern Middle Eastern style type

Abstract Kebab Spit

The negative space between the K’s forms a subtle kebab spit

Crown

The upper points of the K’s form an abstract crown

Red & Yellow Colour Palette

Luxury, premium & Middle Eastern qualities

LOGO ALTERNATIVES

Responsive Logo

Alternative versions of the logo design were created so that the mark may still look its best at smaller sizes and different dimensions.

TURKISH RED:
PRIMARY COLOUR

DEEP RED:
BRAND SUB-COLOUR

GOLDEN YELLOW:
SECONDARY COLOUR

digital IDENTITY DESIGN

Social Media Materials

As part of Krave Kebab's marketing strategy it was important for them to have a strong social media presence. We created a social media kit to ensure their brand was visually appealing and consistent across all platforms. This included a variety of promotional post templates for the store launch as well as ongoing offers and advertising.

advertising & print

Promotional Material Design

As well as their digital presence Krave Kebab also took advantage of opportunities to promote their brand around their local area and in-store. To help with this we designed promotional materials for screens in the neighbouring gym, posters to put up around their local shopping precinct and counter signage to upsell product to existing clientele.

PROJECT TESTIMONIAL

Red Kite has done an amazing job

Amazing work by Chris. Red Kite has done an amazing job designing the shop menu, logos and artwork for my brand. A+

Fahad Shabbir - Krave Kebab

BRANDING & LOGO DESIGN AUSTRALIA WIDE

Does your business need a new identity?

We would love to hear more about your logo design or identity project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation or contact us at [email protected].

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