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Krave Kebab

A Turkish fast food restaurant that has it's sights set on bringing the humble kebab into the big leagues.

PROJECT SCOPE

  • Logo Design
  • Restaurant Signage & Decor
  • Digital Menu Designs
  • Social Media Materials
  • Advertising Materials
  • Promotional Posters
  • Window Stickers
Krave Kebab Sticker

PROJECT DETAILS

The Challenge


Starting with this single location, the business aims to later expand into multiple venues around the state, with the possibility of becoming a franchise in the future. Our goal is to create a brand identity that is modern and professional, allowing for the restaurant to look at home next to food and bev giants like Zambrero and Grill’d. By giving Krave Kebab a premium appearance we aim to elevate it above the usual fast food outlet, to the highly "franchisable" ‘McDonalds of kebab shops’. 

OUTCOME

The Result


Our final identity is youthful and versatile, attracting our primary demographic of blue collar workers, whilst maintaining a universal appeal for all ages, genders and backgrounds. To add character and personality on top of our smart and refined monogram logo we developed a series of brand assets that bring the identity to life. These included Turkish tile patterns and hand drawn style graphics. The end result is a vibrant restaurant brand that paints the kebab in a whole new light.

Brand Attributes

PROFESSIONAL, 
MODERN & 
YOUTHFUL

VERSATILE &
"FRANCHISABLE"

SIMPLE YET
MEMORABLE

TURKISH / MIDDLE
EASTERN

STRATEGIC IDENTITY DESIGN

Logo Design Rationale


KK icon
‘KK’ Monogram
Back to back letter K’s in a modern Middle Eastern style type
Kebab Icon
Abstract Kebab Spit
The negative space between the K’s forms a subtle kebab spit
Crown Icon
Crown
The upper points of the K’s form an abstract crown
Krave Kebab Logo Colours
Red & Yellow Colour Palette
Luxury, premium & Middle Eastern qualities

LOGO ALTERNATIVES

Responsive Logo


Alternative versions of the logo design were created so that the mark may still look its best at smaller sizes and different dimensions.

TURKISH RED:
PRIMARY COLOUR

DEEP RED:
BRAND SUB-COLOUR

GOLDEN YELLOW:
SECONDARY COLOUR

digital IDENTITY DESIGN

Social Media Materials


As part of Krave Kebab's marketing strategy it was important for them to have a strong social media presence. We created a social media kit to ensure their brand was visually appealing and consistent across all platforms. This included a variety of promotional post templates for the store launch as well as ongoing offers and advertising.

Krave Kebab Socials

advertising & print

Promotional Material Design


As well as their digital presence Krave Kebab also took advantage of opportunities to promote their brand around their local area and in-store. To help with this we designed promotional materials for screens in the neighbouring gym, posters to put up around their local shopping precinct and counter signage to upsell product to existing clientele.

CORPORATE BRANDING

Store Fit-Out & Signage Design


As well as the logo and promotional materials Red Kite also helped bring together the branding of the restaurant itself. Everything from full window vinyls, to signage, to Turkish themed wall murals and digital menu designs.

PROJECT TESTIMONIAL

Red Kite has done an amazing job


Amazing work by Chris. Red Kite has done an amazing job designing the shop menu, logos and artwork for my brand. A+

Fahad Shabbir - Krave Kebab
5 Stars on Google

BRANDING & LOGO DESIGN AUSTRALIA WIDE

Does your business need a new identity?


We would love to hear more about your logo design or identity project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation or contact us at info@redkite.design.

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