Whilst a logo is an important building block in creating a brand identity, in the eye of your consumers, your brand identity is a collection of every tangible asset that they encounter, from social media to signage. It is the sum of these elements that really creates your identity.
Investing in a strategically designed, consistent, and unique brand identity, is a golden opportunity to develop a memorable image that sets you apart from your competition.
Your brand identity is what makes you instantly recognisable, it is what enables you to resonate with your target audience, and it sets you apart from your competitors. When done well, a strong brand identity can make you identifiable in seconds, even without your logo and brand name on display! Here are a few famous examples…
See if you can identify these well known brand identities from the past. Hover over an image to see if you got it right.
It is a common misconception that a businesses identity is determined solely by their logo. We make sure your identity ticks all the boxes. Not just box number one.
The first and arguably most important building block for any strong brand identity is a strategically designed, appropriate logo. We start by creating you the perfect logo using our thorough six step logo design process, ensuring a strong foundation on which to build your brand identity.
As well as a strong logo, it is important we develop a style that is unique to your business. This style is what really sets you apart and helps your audience identify your brand. Use of cleverly combined colours, fonts, patterns, shapes, photography, and many other elements, are all important pieces of your brands puzzle.
Armed with your beautiful new logo and unique style, we will redesign everything your brand touches from digital to print materials. This level of detail ensures every element of your identity is consistent, recognisable, and clearly pinpoints your business.
There is no one size fits all solution to developing a strong brand. Every businesses identity should convey a unique message that resonates with their target audience. We take the time to get to know you and your clientele, ensuring our final designs not only look great, but your customers think so too.
We offer branding & identity design Brisbane wide.
At Red Kite, we make it easy to get the ball rolling on a logo or identity design project of your own. Your business will be looking better than ever in no time!
Often the first impression you will make on a potential customer is your logo. We will design you a logo that is simple, memorable, versatile and timeless.
Typography, colour and form say a lot about your brand. We create a style that embodies your business, communicating the right message at all times.
With the world continually trending towards digital communication it is more important than ever to look great online. We make sure that you do!
From corporate stationery and advertising collateral, to menus and signage, it is essential to stay consistent with your identity. We make sure everything stays on-brand.
Whatever your business, whoever your audience, and however you communicate with them, we will create an identity that suits your unique requirements.
To ensure your new brand identity remains clear and consistent in the future, we create you a custom style guide, branded for your business.
At the end of every brand identity project we like to provide you with a custom designed style guide, branded for your business. This tangible asset is a multi-page document including every aspect of your new identity in great detail.
Using this document both in-house, and when working with external agencies, ensures that any design materials created in the future remain clear, consistent and 100% on-brand.
TrussCorp approached Red Kite requiring a strategic rebrand of their full identity system, starting with their logo design, and continuing through every touch point of their entire identity. We helped them focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.
We offer branding & identity design Brisbane wide.
Whatever the size of your business we encourage you to dream big and plan for progress. We are motivated to produce a level of design that will help you realise your goals and set you up for success.
We make it a priority to be available and respond quickly. No frustration trying to track us down, especially at critical moments. Our friendly team is on hand and ready to help.
While our work is in-depth, thorough and high quality, we pride ourselves on being able to deliver on time, every time. We will work with you to ensure your deadlines are never missed.
Right from the beginning, we work in partnership with you. We want you to feel a part of the journey and to be up-to-speed every step of the way.
We drop the jargon and speak simply and honestly to give you the best guidance we can regarding the identity for your business. Our goal is to create design you love, but most importantly design that your audience will love too.
We understand that the business landscape is always changing, and that adaption and innovation are key to success. We keep our finger on the pulse to ensure the designs we create and products we offer meet the needs of the modern marketplace.