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Answers to the most asked branding FAQs

Below we have compiled a list of some the most commonly asked questions. If you don’t find the answer you are looking for, or would simply like a little more information, just submit a question of your own, and a member of our team will be in touch.

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  • What if I want to make changes to my logo design?

    If at any point during the design process you feel like you would like to make changes to one of the concepts, just let us know, and we will work with you to come up with a solution that you are happy with. This also applies when we are working to finalise your chosen concept.

    After the process is complete, final payment has been made, and final files have been transferred, you may still make changes to your logo design. This however will be charged at an agreed hourly rate (one hour is usually a reasonable timeframe for several small revisions to be made, however can vary depending on the complexity of the design).

  • How much does branding cost?

    There are so many factors to take into consideration when pricing a brand identity project that it’s impossible to put a number on it. To give you a ballpark figure, our branding projects usually run from $3,000 – $10,000+ depending on the level of service required. Get in touch to arrange your free consultation, and we’ll discuss exactly what you need and how much it will cost to create your bespoke brand identity.

  • Do I really need branding?

    If you want your business to be successful, yes. Branding is an important part of your marketing strategy. By distilling your business into memorable elements tailored to your target audience, you can build brand awareness, develop trust and attract more customers.

  • Isn’t branding just a logo?

    A logo is just one of the ingredients that goes into creating an effective brand identity. By working with Red Kite, you can benefit from a holistic service ensuring that every element of your brand aligns with your business goals and the needs of your customers. From visual aspects like your logo to defining a long-term brand strategy, we’ll tackle everything you need to get your name out there.

  • How often should I update my branding?

    There’s no set rule but it’s always worth assessing your branding every few years to make sure it still aligns with your offering. Businesses are constantly evolving over time; it’s only natural that your branding should change to reflect this. From a minor refresh to a complete overhaul, updating your branding can be a great boost.

  • Can you create my brand identity from scratch?

    Absolutely! Creating brands from the ground up is one of our specialties. As well as working with brand-new startups, we also help established businesses to realign their branding.

  • Do you offer rebranding services?

    We do! If you’ve identified the need for a bit of a change, Red Kite’s brand experts can help you to implement it. Whether you have your own ideas of what you’re looking for, or you’re happy to leave it up to us, we’ll work with you to come up with new ideas that better represent your brand.

  • Can you create printed materials?

    We love digital, but we also love print! Whatever you need, we can create printed materials to support your offline marketing efforts.

  • Why is graphic design important for my business?

    Great graphic design helps your business succeed by having an impact on their audience and creating a certain feeling or impression. From existing customers and prospective buyers to competitors and internal stakeholders, everyone who interacts with your business will make decisions based on the visual impact of your marketing collateral, in-store signage, promotional materials and printed media. Carefully considered graphic design helps your business to embody certain traits, engage with an audience and cultivate brand awareness, all of which can help to boost your profits when done right.

  • I’m not sure what design materials I need. Can you help?

    Of course we can! The design industry covers so much that it can all be a little overwhelming. We always start off with a discovery session so we can get to know your business and see what will help you the most. Once we’ve got a clearer picture of how to achieve your business goals through design and branding, we’ll provide you with a free quote. Our brand consultancy service is another great way for us to sit down together and figure out exactly what your business needs to stand out and find greater success.

  • What does your graphic design service include?

    We offer everything you see on this page, and plenty more. Essentially, we can tackle any graphic design work you need. Our graphic designers are able to work in all digital mediums, as well as providing print design services for marketing material of any kind. Get in touch to let us know what you’re planning and we’ll be happy to help. We love a new challenge and we’re always excited to put our skills to the test!

  • Is your graphic design service customisable?

    Every business is unique, so we offer a completely tailored service, allowing our clients to match our services to their business requirements. Whether you just need a new logo design or you’re looking for a complete overhaul of your brand identity, we’ll work flexibly to make sure you get exactly what you want; nothing more, and nothing less. While we do offer a few distinct packages (our logo design packages, for example), the work we do for you is always completely unique to your business goals, target audience and unique brand identity.

  • How much does graphic design cost?

    Every business has a unique set of challenges and deliverables that makes each client completely unlike any other, so we always quote on a per-project basis. If we charged one price for all clients, we wouldn’t be providing the tailored design solutions that businesses need to get great results. Get in touch with us to discuss your project and we’ll provide you with a free quote once we know exactly which of our design services you need.

  • Do you do graphic design packages?

    Our brand identity service is a great way to tackle all your graphic design needs at once. It’s perfect for businesses looking to refresh their visual identity, start-ups who need a complete brand design from scratch, and everything in between. We design across every touchpoint, spanning digital mediums, printed marketing collateral and anything else your brand touches.

  • What if I want to make a change later?

    Providing feedback and requesting amends throughout the project are essential to make sure you get exactly what you’re looking for from our graphic design service. Once you’ve signed off the project and settled your invoice, we’ll be happy to make any additional changes for you, but these will be charged at an hourly rate. In some cases, we can provide you with working files so you can make the changes yourself or pass them on to another designer.

  • Do you do logo design?

    Logo design is our specialty! We’ve created hundreds of logos for businesses and organisations of all sizes and industries, each strategically designed to create a great first impression and target a specific audience. To make sure there’s an option for everyone, we offer four logo design packages, as well as completely bespoke projects. If you’d like something more in-depth, we also provide a complete branding package, where we’ll create or update your complete visual identity.

  • Are there any ongoing costs?

    Not from us. The website design and build are a one-off fee.

    However, as with all websites, there are recurring third-party fees for your domain and hosting provider, which are necessary and unavoidable.

    We do also recommend purchasing an ongoing maintenance and security package to protect your website from hacking, errors caused by out-of-date plugins, and other unforeseen issues. This is a small cost for peace of mind and improved uptime.

  • What if I don’t like the design?

    We always design the homepage first to make sure we get your input as early as possible in the process and avoid making complex changes once the full website build has begun. 

    Changes during the initial design stage are not a problem and are an important part of the creative process. However, while your input is valued, it’s always worth bearing in mind that the design is aimed to be visually appealing for your target audience and may not always be to your own personal taste.

  • How long does it take to get a logo animation video produced?

    The time it takes to produce a logo animation video can vary depending on factors such as the complexity of the animation, the length of the video, and the level of detail required.

    A simple logo animation video can be produced in as little as 1-2 weeks, while more complex animations can take several more weeks to complete.

    To get a more accurate idea of the timeline for your specific project, it’s best to consult with our designers who can provide a detailed estimate based on your specific needs.

  • How much does it cost to animate a logo?

    Great question! The cost of animating a logo can vary depending on a bunch of factors like how long the animation is, how detailed the animation is, and whether you have an existing logo that is suitable for animation or if you’ll also need a new logo altogether.

    Typically, a logo animation video can cost between $1,000 to a few thousand dollars. It really depends on your logo, the story we want to tell and the level of detail and visual effects required.

    But don’t worry, to get an accurate estimate for your specific project, our friendly designers can give you a personalised quote based on your needs and budget.

  • What does logo animation do?

    Well, logo animation is pretty powerful! It brings your brand to life by adding movement and personality to your logo. By doing this, your logo becomes more interesting and engaging, which can help you grab (and hold) your audience’s attention.

    Plus, animation can help you communicate your brand’s message more effectively, and create a stronger emotional connection with your existing and potential customers.

    Overall, whether it’s a simple or complex animation, logo animation is a fun and unique way to stand out from the crowd and create a memorable brand experience.

  • What if I don’t have a suitable logo for animating?

    If you don’t have a suitable logo design for animating, don’t worry!

    There are still options. You can work with our creative experts to create a brand-new logo that is better suited for animation, or we can help with a creative solution for your existing logo.

    Sometimes, even simple animations can add a lot of value and interest to a logo, so don’t be discouraged if you don’t have a logo that immediately lends itself to animation. With a bit of creativity and collaboration, you can still create a fun and engaging animated logo that perfectly captures your brand’s personality and message.

  • Do I get copyrights on the logo animation video?

    Of course! As the client, you’ll have full ownership and rights to the logo animation video once the project has been completed and paid for in full.

    We only reserve the right to show the animated logo design as part of our portfolio and in our marketing materials. We want to show off your awesome company logo and animation just as much as you do!

  • Is logo animation important for a business?

    Definitely! In today’s fast-paced world, grabbing the attention of potential customers is crucial, and animation is an effective way to do that.

    An animated logo can help your brand stand out from the competition, make a lasting impression on your audience, and communicate your brand’s personality and message in a creative and engaging way.

    Plus, with the rise of social media and video marketing, these logo animation videos can be an important tool to help your business stay relevant and reach a wider audience.

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Explore our brand identity solutions

A brand identity will usually start with your logo, but could also include a range of other important visual and verbal brand elements. The visual elements are what determines how your brand looks and the verbal elements are what determine how your brand communicates.

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Where to next?

Need more answers? Get in touch & our team will help!

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