Validity Group

An international consultancy business helping companies and organisations improve their processes around staff selection and development.

PROJECT SCOPE

Logo Design
Colour Palette Development
Corporate Document Design
Presentation Slide Deck Design

PROJECT DETAILS

The Challenge

Validity Group help organisations of all sizes improve their employee recruitment and development processes, by making them more streamlined, accessible and affordable. Our goal was to create a brand identity that is representative of this unique service offering, appealing to their B2B target audience, whilst also translating well across international and cultural boundaries. The final identity system had to be highly versatile, integrating perfectly with their existing suite of digital products, slide decks, corporate documents and website.

OUTCOME

The Result

Our final logo design consisted of two variables, a wordmark and monogram symbol. We settled on this typographic logo as it was simple, elegant and sophisticated, in keeping with the nature of the business and their target audience. The inclusion of the dot point at the end gave us the ability to inject a subtle pop of colour, which we then varied throughout their new identity system to indicate the different arms of the business (example of this below). We used navy blue as the primary colour to give the brand a sophisticated and ‘up market’ appeal.

Brand Attributes

PROFESSIONAL
& CORPORATE

PEOPLE
FOCUSED

MULTICULTURAL
AUDIENCE

DIGITAL PRODUCTS
/ BOLD COLOURS

STRATEGIC IDENTITY DESIGN

Logo Design Rationale

‘VG’ Monogram

Unique ‘VG’ monogram for ‘Validity Group’

Sophisticated

Smart serif fonts communicating prestige & professionalism

Navy & Teal Colour Palette

Sophistication, trust, complimented existing brand collateral

LOGO ALTERNATIVES

Responsive Logo

Alternative versions of the logo design were created so that the mark may still look its best at smaller sizes and different dimensions.

NAVY BLUE:
PRIMARY COLOUR

ELECTRIC BLUE:
BRAND SUB-COLOUR

TEAL:
SECONDARY COLOUR

CORPORATE IDENTITY DESIGN

Colour Palette Development

As well as their primary identity, Validity Group has four core service areas; assessments, digital learning, microlearning and coaching, and mentoring. To help their customers distinguish between these we developed a complimentary colour palette, with each colour representing a different service. We also included one spare, allowing for growth of their product range in the future.

CORPORATE BRANDING

Corporate Document Design

For any business, it is important to make a great first impression, so having a professional looking proposal document that is perfectly in tune with your brand is a real asset. This is exactly what we developed for Validity Group!

PROJECT TESTIMONIAL

We can’t thank Chris and his team enough for the outstanding quality of their work.

We initially engaged Chris and his team at Red Kite to update our logo. From the outset, we were impressed by Chris’s consultative approach and his ability to distil our “shopping list” of ideas and preferences into the beautiful creation that we now have.

On the strength of this, we expanded the scope to a full brand identity redesign, and again Chris and his team were able provide professional and stylish designs for our marketing and communication collaterals.

All of this was achieved in a professional, friendly and timely manner. We can’t thank Chris and his team enough for the outstanding quality of their work.

Chris Tandridge - Validity Group

BRANDING & LOGO DESIGN AUSTRALIA WIDE

Does your business need a new identity?

We would love to hear more about your logo design or identity project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation or contact us at [email protected].

GET A FREE QUOTE

Google Rating

5.0

Based on 123 reviews

Red Kite

5.0

Controlled Plumbing Services

1733953278

Chris and his team at RedKite were an absolute pleasure to work with. From start to finish communication was fantastic. We felt like everything we had internally envisioned for our brand has come to life perfectly. We couldn’t be more happy and would recommend to anyone! Thanks again guys, you were all amazing!

TJ Ergun

1732144770

Special thanks to Chris and Lee for their expertise and professionalism. Their attention to detail and responsiveness were instrumental in achieving our vision. RedKite truly made the process from start to finish easy and took all the guess work out of branding.I highly recommend Redkite to any organisation seeking top-tier branding and design services. Their commitment to excellence truly set them apart.

Chelsea Jayne

1729061605

I am incredibly happy with the service provided by Chris and Ally at Redkite. From the beginning, I had a pretty clear idea of what I wanted, and they were brilliant at bringing my vision to life. Chris gave me two options to start with—one that aligned closely with my original idea and another that opened my mind to alternate possibilities. I really appreciated that alternative approach, and while it was a close decision, I ultimately stuck with my original concept. Their creativity and openness were fantastic throughout.Chris went above and beyond to ensure that my vision was perfectly executed, choosing colours that worked beautifully to complement the design. With Ally - the structured approach she has in place is well-organised, with a clear process and timeline, making the whole experience smooth from a customer’s perspective. The end result was absolutely fabulous, and I couldn’t be more thrilled with how everything turned out.Thank you, Chris and Ally, for all your hard work and dedication! I would highly recommend Redkite to anyone looking for a seamless and professional branding experience.

Michael

1728038313

Exceptional rebranding experience! Red Kite Design exceeded our expectations with their creativity and attention to detail. They took the time to fully understand our vision and consistently communicated throughout the process, keeping us updated and ensuring all our needs were met. Their ability to stay relevant with current trends ensured our rebrand was not only stylish but also highly impactful. The team's responsiveness and follow-up were top-notch, making the entire experience smooth and enjoyable. Highly recommend for anyone looking for a fresh, modern look!

Phil APPLETON

1727390738

Excellent branding and creatives! London loves Chris.

Karina Mcconville

1725594274

Highly recommend Red Kite Design.Ally, Lee and Chris are always a pleasure to work with.Very efficient, attentive with their projects and genuinely nice people. Always happy to help and fix any problems that arise.

Terry Ryan

1724275196

Chris and the team at Red Kite Design are outstanding to work with. They took the time to understand our project and came up with a design that really works for us. Great job.TerryEkydna Marketing

Vinny Dang

1716787431

Thank you to Chris and Ally for an amazing re-brand for my business Cloud 9 Youth & Supports.My initial idea and design didn't plan out to work as well as I thought it would so we decided to go with plan B in which Chris nailed my vision when changing the branding.They are very prompt and very responsive and it has been extremely smooth having these guys be apart of my re-brand.Thank you so much for making a very therapeutic re-brand for us which we were looking for exactly.

Scott Collinge

1716509778

Quick response deliver work and outstanding logo design. Very happy with the end result.

Kelsey Giarola

1716253946

Chris and his team at Redkite are nothing short of professional. I was in need of a logo design for my business and Chris came highly recommended through a friend. From our initial conversation and having worked with him through the entire process onwards, I can honestly say that Redkite was an exceptional find. Chris made every effort to answer my questions and work with me on not only the design aspect of my logo but also the direction I wanted my business to go in (both short term and long term). His thoroughness and attention to detail made me feel valued and he worked on the logo as if it were his own. I highly recommend working with Chris and his team at Redkite - you will not be disappointed.

Validity Group

PROJECT SCOPE

PROJECT DETAILS

The Challenge

OUTCOME

The Result

Brand Attributes

STRATEGIC IDENTITY DESIGN

Logo Design Rationale

LOGO ALTERNATIVES

Responsive Logo

CORPORATE IDENTITY DESIGN

Colour Palette Development

CORPORATE BRANDING

Corporate Document Design

CORPORATE BRANDING

Slide Deck Design Design

PROJECT TESTIMONIAL

We can’t thank Chris and his team enough for the outstanding quality of their work.

BRANDING & LOGO DESIGN AUSTRALIA WIDE

Does your business need a new identity?