Brand Assets

Brand Guidelines

Testimonial

TrussCorp

QLD’s leading suppliers of timber roof trusses, wall framing & floor systems.

PROJECT SCOPE

Logo Design (Refresh)
Visual Identity System
Brand Guidelines
Website Design
App Logo Design

PROJECT DETAILS

The Challenge

TrussCorp is a reputable and forward thinking family business, known across Australia for the quality of their products. Our goal was to refresh their identity to better reflect the new technological nature of their business, positioning them as the thought leader in their field with a fresh and modern makeover.

OUTCOME

The Result

A strategic rebrand of TrussCorp’s full identity system, starting with their logo design, and continuing through every touch point of their entire identity. We helped TrussCorp focus their brand to form a clean, clear, modern and cohesive identity that connects with their target audience.

Brand Attributes

INNOVATION

CONSISTENCY

TECHNOLOGICAL
ADVANCEMENT

TRUST & QUALITY

THOUGHT DRIVEN DESIGN

Logo Design Rationale

Top part of symbol misaligned
Symbol size dominant over company name
Text not aligned with symbol
Tagline separated from the logo
Font not unique to TrussCorp

Top triangle adjusted to align with right triangle
Symbol reduced so ‘TrussCorp’ takes precedence
Text aligned with angle of the triangles above
Tagline fills negative space becoming part of the logo
Custom drawn lettering created, unique to ‘TrussCorp’

LOGO GRID

Logo Construction

LOGO ALTERNATIVES

Responsive Logo Design

Alternative versions of the logo design were created so that the mark may still look its best at smaller sizes and different dimensions.

#00183C

#EA0A2A

#092D74

PRODUCT & MARKETING

Identity System Design

As part of the re-brand TrussCorp required a refresh of their full existing identity system. This included everything from stationery and signage to apparel and vehicle wraps.

BRANDING ASSETS

Logo Pattern

DIGITAL PRESENCE

Website Design

As well as updating the logo design and brand collateral, it was important for TrussCorp to look great online. An expanded and modernised website was designed to showcase the companies new look, then optimised for marketing and enquiries.

LOGO VARIATION

App Logo Design

What really sets TrussCorp apart from others in the industry is the use of cutting edge technology to provide a fast and reliable service to their clients. Our rebrand coincided with the launch of their new app, MILA, a smartbot and Ai portal. We designed an icon based around the existing logo. Identifiable as TrussCorp but with a technological twist.

CONSISTENCY IS KEY

Brand Guidelines

A key challenge was to solve the issue of inconsistencies in TrussCorp’s brand which had crept in over the years. A comprehensive brand guidelines document encompassing every detail of our new identity system was created to prevent this from happening again.

PROJECT TESTIMONIAL

Working with Chris has been a pleasure and the results are spectacular

"TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn’t be more accommodating or helpful."

BRANDING & LOGO DESIGN AUSTRALIA WIDE

Does your business need a new identity?

We would love to hear more about your logo design or identity project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation or contact us at [email protected].

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Google Rating

5.0

Based on 123 reviews

Red Kite

5.0

Controlled Plumbing Services

1733953278

Chris and his team at RedKite were an absolute pleasure to work with. From start to finish communication was fantastic. We felt like everything we had internally envisioned for our brand has come to life perfectly. We couldn’t be more happy and would recommend to anyone! Thanks again guys, you were all amazing!

TJ Ergun

1732144770

Special thanks to Chris and Lee for their expertise and professionalism. Their attention to detail and responsiveness were instrumental in achieving our vision. RedKite truly made the process from start to finish easy and took all the guess work out of branding.I highly recommend Redkite to any organisation seeking top-tier branding and design services. Their commitment to excellence truly set them apart.

Chelsea Jayne

1729061605

I am incredibly happy with the service provided by Chris and Ally at Redkite. From the beginning, I had a pretty clear idea of what I wanted, and they were brilliant at bringing my vision to life. Chris gave me two options to start with—one that aligned closely with my original idea and another that opened my mind to alternate possibilities. I really appreciated that alternative approach, and while it was a close decision, I ultimately stuck with my original concept. Their creativity and openness were fantastic throughout.Chris went above and beyond to ensure that my vision was perfectly executed, choosing colours that worked beautifully to complement the design. With Ally - the structured approach she has in place is well-organised, with a clear process and timeline, making the whole experience smooth from a customer’s perspective. The end result was absolutely fabulous, and I couldn’t be more thrilled with how everything turned out.Thank you, Chris and Ally, for all your hard work and dedication! I would highly recommend Redkite to anyone looking for a seamless and professional branding experience.

Michael

1728038313

Exceptional rebranding experience! Red Kite Design exceeded our expectations with their creativity and attention to detail. They took the time to fully understand our vision and consistently communicated throughout the process, keeping us updated and ensuring all our needs were met. Their ability to stay relevant with current trends ensured our rebrand was not only stylish but also highly impactful. The team's responsiveness and follow-up were top-notch, making the entire experience smooth and enjoyable. Highly recommend for anyone looking for a fresh, modern look!

Phil APPLETON

1727390738

Excellent branding and creatives! London loves Chris.

Karina Mcconville

1725594274

Highly recommend Red Kite Design.Ally, Lee and Chris are always a pleasure to work with.Very efficient, attentive with their projects and genuinely nice people. Always happy to help and fix any problems that arise.

Terry Ryan

1724275196

Chris and the team at Red Kite Design are outstanding to work with. They took the time to understand our project and came up with a design that really works for us. Great job.TerryEkydna Marketing

Vinny Dang

1716787431

Thank you to Chris and Ally for an amazing re-brand for my business Cloud 9 Youth & Supports.My initial idea and design didn't plan out to work as well as I thought it would so we decided to go with plan B in which Chris nailed my vision when changing the branding.They are very prompt and very responsive and it has been extremely smooth having these guys be apart of my re-brand.Thank you so much for making a very therapeutic re-brand for us which we were looking for exactly.

Scott Collinge

1716509778

Quick response deliver work and outstanding logo design. Very happy with the end result.

Kelsey Giarola

1716253946

Chris and his team at Redkite are nothing short of professional. I was in need of a logo design for my business and Chris came highly recommended through a friend. From our initial conversation and having worked with him through the entire process onwards, I can honestly say that Redkite was an exceptional find. Chris made every effort to answer my questions and work with me on not only the design aspect of my logo but also the direction I wanted my business to go in (both short term and long term). His thoroughness and attention to detail made me feel valued and he worked on the logo as if it were his own. I highly recommend working with Chris and his team at Redkite - you will not be disappointed.

Home | Logo Design | Portfolio | TrussCorp

TrussCorp

PROJECT SCOPE

PROJECT DETAILS

The Challenge

OUTCOME

The Result

Brand Attributes

THOUGHT DRIVEN DESIGN

Logo Design Rationale

LOGO GRID

Logo Construction

LOGO ALTERNATIVES

Responsive Logo Design

PRODUCT & MARKETING

Identity System Design

BRANDING ASSETS

Logo Pattern

DIGITAL PRESENCE

Website Design

LOGO VARIATION

App Logo Design

CONSISTENCY IS KEY

Brand Guidelines

PROJECT TESTIMONIAL

Working with Chris has been a pleasure and the results are spectacular

BRANDING & LOGO DESIGN AUSTRALIA WIDE

Does your business need a new identity?