A new recruitment agency looking to appeal to a younger audience and stand out in a sea of competitors.
HelloQuota is a new recruitment business whose goal is to work with ambitious, top-tier talent in the sales industry. As well as the recruitment side of the business, they also offer an online sales training platform through their website and online video training sessions. Their brand identity therefore needs to be sleek, modern and professional, appealing to ambitious individuals and businesses alike, while maintaining the versatility to be used across all recruitment and training materials.
The final identity is vibrant, engaging and eye catching. We chose purple and teal to help the brand to stand out from the blue tones that are so commonly used in the industry without moving too far away from the norm. The simple speech bubble shape provides a versatile emblem that can be used across print and digital materials in both the recruitment and training branches of the business, creating a professional, consistent brand identity that allows HelloQuota to compete with the industry’s big players.
IMPACT, SUCCESS & RESULTS
EXCEPTIONAL
STANDARDS
'SALES FOCUSSED' RECRUITMENT SERVICE
PROFESSIONAL, SLEEK & YOUTHFUL
Although the primary logo is typography based, it was designed to contain a distinctive brand mark which can be used in isolation. This alternative logo allows for the brand to be seamlessly applied at smaller sizes and different dimensions.
PURPLE:
PRIMARY COLOUR
TEAL:
SECONDARY COLOUR
While much of HelloQuota’s work takes place online, we also designed various printed materials to support their brand identity offline. This included creating pull-up banners and motivational posters for the office, which would be visible during Zoom calls with clients, video recordings and training presentations, as well as a variety of brochures and stationery items. To deliver consistency across the brand, we ensured that all print materials resembled the digital designs as closely as possible.
Website design and digital assets were particularly important in this project, as HelloQuota’s brand presence is mostly online. From creating social media materials to fully branding the company’s profiles, we helped to develop a strong, consistent online identity to create a professional image that is instantly recognisable. In particular, we focused on the places that HelloQuota’s audience is most likely to find them, such as LinkedIn and the recruitment site Seek.
Chris is an articulate, knowledgeable and very reliable designer. My experience with him has been positive from the outset and will most certainly be doing business with him again.
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