Stationery

Social

Testimonial

Carina Chirila Fitness

An elite personal training service offering support beyond the gym, including lifestyle and dietary advice.

PROJECT SCOPE

Logo Design
Social Media Kit
Corporate Stationery Design
Logo Style Guide

PROJECT DETAILS

The Challenge

Carina's coaching is available to everyone, however a core target market is busy professionals in their mid 30s to early 40s. Our goal was to create a brand identity that is clean, modern and minimal, appealing to a wide demographic, with the versatility to be applied to apparel and other marketing material in the future.

OUTCOME

The Result

A unique brand identity that stands out in the crowded fitness sector. The infinity symbol embodies Carina’s sustainable philosophy, also incorporating the company initials. The versatility of the logo allowed us to build a strong and instantly recognisable brand, paving the way for a future clothing line.

Brand Attributes

SUSTAINABLE
APPROACH

3 PILLARS OF
SUCCESS

CONNECTING
PEOPLE

FULL LIFESTYLE
SUPPORT

THOUGHT DRIVEN DESIGN

Logo Design Rationale

‘CC’ Monogram

Abstract letters ‘CC’ for Carina Chirila

Abstract People

Two people connecting. Trainer & client, or group sessions.

Infinity Symbol

Symbol of Carina’s sustainable approach

Blue & Pink Colour Palette

Trust, support, empathy, honesty & reliability

LOGO GRID

Logo Construction

LOGO ALTERNATIVES

Responsive Logo

Alternative versions of the logo design were created so that the mark may still look its best at smaller sizes and different dimensions.

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#EEC0DB

#9AB1DD

CORPORATE CREATIVE

Corporate Stationery Design

As part of ‘The Lot’ package we created a corporate stationery set including a business card design, letterhead design and with compliments slip design.

PROJECT TESTIMONIAL

Highly recommend investing in a professional service like Chris' - worth every penny

After trying several logo designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.

Carina - Carina Chirila Fitness

BRANDING & LOGO DESIGN AUSTRALIA WIDE

Does your business need a new identity?

We would love to hear more about your logo design or identity project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation or contact us at [email protected].

GET A FREE QUOTE

Google Rating

5.0

Based on 139 reviews

Red Kite

5.0

Alex Kain

1750387010

We reached out to Red Kite to help us create a completely unique and cohesive brand identity for our small game development team, and to say they delivered would be an understatement.

At every step, Chris and the Red Kite team showed genuine enthusiasm and interest in what we were hoping to accomplish, what themes and concepts we wanted reflected in our branding, and how we could convey all our wild ideas in a cohesive way. At no point in the process did it feel like the Red Kite team was pushing a particular direction--there was constant communication and their decision making process was always clear.

The final product was more than a logo, but a full brand identity kit that included mock-ups for merchandise and posters, marketing materials, websites, the works. The custom document they put together for us, along with a plethora of files exported for web and print use, outlined nearly every possible permutation of how our new brand identity could be used--from font selections and colors, to the creation of all kinds of fun glyphs and illustrative elements that would supplement our work.

We also worked with Red Kite to put together an animated version of the logo to use in trailers and other media, and the process there was just as detailed. Our feedback for changes to their first pass was expertly acted upon and integrated into subsequent passes, and the final version of the animation was excellent.

I expect we will be recommending Red Kite's services to anyone we meet who expresses even the slightest interest in branding or logo design needs, and I'm certainly doing that to whomever is reading this review right now.

Hayley Fokes

1749851122

Working with Chris, Ally and the team has been an absolute dream. They were extremely professional, timely and made my vision come to life - in better ways than I had expected. They are so wonderful to deal with and really worked hard on creating my new business brand and website. Nothing was too much to ask. I highly recommend engaging their services if you are looking at starting a new business or re-branding a current business. They are just the best in the business. Thank you Red Kite Designs - you were amazing and I look forward to working with you again.

Peter Walker

1749780233

We had the absolute pleasure of working with Chris from Red Kite Design on the development of our new logo, and we honestly couldn’t be happier with the result. From the very beginning, Chris demonstrated an outstanding ability to understand exactly what we were looking for—even when we weren’t entirely sure ourselves!

He guided us through the design process with clarity and patience, making it feel easy and enjoyable from start to finish. Nothing was ever too much trouble—every time we had a new idea or wanted to shift direction, Chris was right there, ready to adapt and refine the design with genuine enthusiasm.

What truly sets Chris apart is the depth of his insight. The work he did with us hasn’t just produced a logo—it’s helped shape the entire visual identity of our organisation. His design has flowed right through our brand and is now influencing how our whole community sees and represents itself.

Thanks to Chris and Red Kite Design, we now have a brand that our community feels deeply connected to—something we’re all proud of and that truly reflects who we are.

Highly, highly recommended.

Claude Robinson

1749777164

Chris and his team at Redkite were fanatic, Rainbow Lodge has a 60-year history and capturing that and being future focused was important. Redkite brought all our ideas together into a great design and branding that aligns with our vision.

Rick Erasmus

1748489072

Nothing short of phenomenal work by Chris and the team at Red Kite Designs. We've tried multiple options as a start up to create our brand and couldn't quite get it on the mark with other platforms. Honestly the work done on our brand brought out the true vision of what we would like to achieve in our sector. Everything is so well thought out and brought together and is 100% a worthwhile investment into your business. I would definitely highly recommend for any business looking to freshen up their branding or starting out and establishing a long term brand for your business.

LucassenBreathwork

1748352757

We were so impressed with Chris & Ally’s work! They have such a wealth of knowledge & we are so very grateful for all their advice & insight in creating such meaningful pieces for our new Breathwork business.
Many thanks
Kristy & Sean Lucassen

Tom Carty

1743551915

Red Kite were fantastic to work with. Chris, Lee and the team spent considerable time working on our core values and establishing a solid brand that encapsulated all the ideals and purposes of why we exist as a business.

From the more obvious to the subliminal factors including colour palates that we wouldn’t have otherwise understood. Looking forward to seeing where our new sleek visual presence can take us at Aura Music!

Thanks guys
Tom

Danielle Berry

1743373800

Big thanks to Chris, Ally and the team at Red Kite. We needed help crafting an identity for our brand, and Chris worked along with us to help us achieve that. They listened to our ideas when they differed from theirs and worked with them, resulting in a final product we are very happy with. Highly recommended, thanks again, we will be back when we need further support with our branding.

ASLIA Info

1743309088

The team at Red Kite were amazing from start to finish for our project; responsive, communicative as well as thorough in explaining the process. The end result was polished and professional. Highly recomend their service.

Danny Gramazio

1742988768

Recently completed a project with Chris and the team and I couldn't be happier with the result. I would use them again in the future without hesitation, I highly recommend you reach out and see how Chris and the team can help with your business.