Stationery

Social

Testimonial

Carina Chirila Fitness

An elite personal training service offering support beyond the gym, including lifestyle and dietary advice.

PROJECT SCOPE

Logo Design
Social Media Kit
Corporate Stationery Design
Logo Style Guide

PROJECT DETAILS

The Challenge

Carina's coaching is available to everyone, however a core target market is busy professionals in their mid 30s to early 40s. Our goal was to create a brand identity that is clean, modern and minimal, appealing to a wide demographic, with the versatility to be applied to apparel and other marketing material in the future.

OUTCOME

The Result

A unique brand identity that stands out in the crowded fitness sector. The infinity symbol embodies Carina’s sustainable philosophy, also incorporating the company initials. The versatility of the logo allowed us to build a strong and instantly recognisable brand, paving the way for a future clothing line.

Brand Attributes

SUSTAINABLE
APPROACH

3 PILLARS OF
SUCCESS

CONNECTING
PEOPLE

FULL LIFESTYLE
SUPPORT

THOUGHT DRIVEN DESIGN

Logo Design Rationale

‘CC’ Monogram

Abstract letters ‘CC’ for Carina Chirila

Abstract People

Two people connecting. Trainer & client, or group sessions.

Infinity Symbol

Symbol of Carina’s sustainable approach

Blue & Pink Colour Palette

Trust, support, empathy, honesty & reliability

LOGO GRID

Logo Construction

LOGO ALTERNATIVES

Responsive Logo

Alternative versions of the logo design were created so that the mark may still look its best at smaller sizes and different dimensions.

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#EEC0DB

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CORPORATE CREATIVE

Corporate Stationery Design

As part of ‘The Lot’ package we created a corporate stationery set including a business card design, letterhead design and with compliments slip design.

PROJECT TESTIMONIAL

Highly recommend investing in a professional service like Chris' - worth every penny

After trying several logo designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.

Carina - Carina Chirila Fitness

BRANDING & LOGO DESIGN AUSTRALIA WIDE

Does your business need a new identity?

We would love to hear more about your logo design or identity project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation or contact us at [email protected].

GET A FREE QUOTE

Google Rating

5.0

Based on 134 reviews

Red Kite

5.0

LucassenBreathwork

1748352757

We were so impressed with Chris & Ally’s work! They have such a wealth of knowledge & we are so very grateful for all their advice & insight in creating such meaningful pieces for our new Breathwork business.
Many thanks
Kristy & Sean Lucassen

Tom Carty

1743551915

Red Kite were fantastic to work with. Chris, Lee and the team spent considerable time working on our core values and establishing a solid brand that encapsulated all the ideals and purposes of why we exist as a business.

From the more obvious to the subliminal factors including colour palates that we wouldn’t have otherwise understood. Looking forward to seeing where our new sleek visual presence can take us at Aura Music!

Thanks guys
Tom

Danielle Berry

1743373800

Big thanks to Chris, Ally and the team at Red Kite. We needed help crafting an identity for our brand, and Chris worked along with us to help us achieve that. They listened to our ideas when they differed from theirs and worked with them, resulting in a final product we are very happy with. Highly recommended, thanks again, we will be back when we need further support with our branding.

ASLIA Info

1743309088

The team at Red Kite were amazing from start to finish for our project; responsive, communicative as well as thorough in explaining the process. The end result was polished and professional. Highly recomend their service.

Danny Gramazio

1742988768

Recently completed a project with Chris and the team and I couldn't be happier with the result. I would use them again in the future without hesitation, I highly recommend you reach out and see how Chris and the team can help with your business.

john strickland

1742768860

Chris assisted me with designing a logo and graphic to be used on a boat. He was quick to respond to my feedback, professional in his approach and I was very happy with the finished product. I am happy to recommend him

Alex Sordillo

1741323625

Working with RedKite was an absolute pleasure from start to finish! The team were professional, approachable and incredibly detail-oriented. Chris took the time to really understand the concept of the business and the team were given the creative freedom to explore design space for the brand - and in doing so nailed the visual and verbal identity for it.

Their creative expertise, collaborative style and excellent communication delivered an outstanding final product! I can’t recommend RedKite highly enough, huge thanks to Chris, Ally and the rest of the team!

Peni Lido

1740984518

Working with Chris from Redkite has been an absolute pleasure. As a newcomer to the business world, his guidance and feedback were invaluable in helping me navigate the complexities of branding and design. Chris was able to fully grasp the vision I had in mind and bring it to life. I am extremely satisfied with the service provided and would highly recommend Redkite to anyone seeking to enhance their brand or design strategy.

Neil Emery

1739941909

Chris and the team at Red Kite were great to work with in creating our brand. Their professionalism was always on display and the outcome they produced exceeded expectations.

Anthony Murphy

1737941006

After doing a bunch of research we decided to engage Red Kite Design for our brand refresh and we are very happy we did! Great communication, professional process throughout and they created a whole range of refreshed assets for our business that we were extremely happy with. Thank you to Chris and the team for a job well done. Highly recommend!