Stationery

Social

Testimonial

Carina Chirila Fitness

An elite personal training service offering support beyond the gym, including lifestyle and dietary advice.

PROJECT SCOPE

Logo Design
Social Media Kit
Corporate Stationery Design
Logo Style Guide

PROJECT DETAILS

The Challenge

Carina's coaching is available to everyone, however a core target market is busy professionals in their mid 30s to early 40s. Our goal was to create a brand identity that is clean, modern and minimal, appealing to a wide demographic, with the versatility to be applied to apparel and other marketing material in the future.

OUTCOME

The Result

A unique brand identity that stands out in the crowded fitness sector. The infinity symbol embodies Carina’s sustainable philosophy, also incorporating the company initials. The versatility of the logo allowed us to build a strong and instantly recognisable brand, paving the way for a future clothing line.

Brand Attributes

SUSTAINABLE
APPROACH

3 PILLARS OF
SUCCESS

CONNECTING
PEOPLE

FULL LIFESTYLE
SUPPORT

THOUGHT DRIVEN DESIGN

Logo Design Rationale

‘CC’ Monogram

Abstract letters ‘CC’ for Carina Chirila

Abstract People

Two people connecting. Trainer & client, or group sessions.

Infinity Symbol

Symbol of Carina’s sustainable approach

Blue & Pink Colour Palette

Trust, support, empathy, honesty & reliability

LOGO GRID

Logo Construction

LOGO ALTERNATIVES

Responsive Logo

Alternative versions of the logo design were created so that the mark may still look its best at smaller sizes and different dimensions.

#293352

#EEC0DB

#9AB1DD

CORPORATE CREATIVE

Corporate Stationery Design

As part of ‘The Lot’ package we created a corporate stationery set including a business card design, letterhead design and with compliments slip design.

PROJECT TESTIMONIAL

Highly recommend investing in a professional service like Chris' - worth every penny

After trying several logo designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.

Carina - Carina Chirila Fitness

BRANDING & LOGO DESIGN AUSTRALIA WIDE

Does your business need a new identity?

We would love to hear more about your logo design or identity project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation or contact us at [email protected].

GET A FREE QUOTE

Google Rating

5.0

Based on 121 reviews

Red Kite

5.0

Chelsea Jayne

1729061605

I am incredibly happy with the service provided by Chris and Ally at Redkite. From the beginning, I had a pretty clear idea of what I wanted, and they were brilliant at bringing my vision to life. Chris gave me two options to start with—one that aligned closely with my original idea and another that opened my mind to alternate possibilities. I really appreciated that alternative approach, and while it was a close decision, I ultimately stuck with my original concept. Their creativity and openness were fantastic throughout.Chris went above and beyond to ensure that my vision was perfectly executed, choosing colours that worked beautifully to complement the design. With Ally - the structured approach she has in place is well-organised, with a clear process and timeline, making the whole experience smooth from a customer’s perspective. The end result was absolutely fabulous, and I couldn’t be more thrilled with how everything turned out.Thank you, Chris and Ally, for all your hard work and dedication! I would highly recommend Redkite to anyone looking for a seamless and professional branding experience.

Michael

1728038313

Exceptional rebranding experience! Red Kite Design exceeded our expectations with their creativity and attention to detail. They took the time to fully understand our vision and consistently communicated throughout the process, keeping us updated and ensuring all our needs were met. Their ability to stay relevant with current trends ensured our rebrand was not only stylish but also highly impactful. The team's responsiveness and follow-up were top-notch, making the entire experience smooth and enjoyable. Highly recommend for anyone looking for a fresh, modern look!

Phil APPLETON

1727390738

Excellent branding and creatives! London loves Chris.

Karina Mcconville

1725594274

Highly recommend Red Kite Design.Ally, Lee and Chris are always a pleasure to work with.Very efficient, attentive with their projects and genuinely nice people. Always happy to help and fix any problems that arise.

Terry Ryan

1724275196

Chris and the team at Red Kite Design are outstanding to work with. They took the time to understand our project and came up with a design that really works for us. Great job.TerryEkydna Marketing

Vinny Dang

1716787431

Thank you to Chris and Ally for an amazing re-brand for my business Cloud 9 Youth & Supports.My initial idea and design didn't plan out to work as well as I thought it would so we decided to go with plan B in which Chris nailed my vision when changing the branding.They are very prompt and very responsive and it has been extremely smooth having these guys be apart of my re-brand.Thank you so much for making a very therapeutic re-brand for us which we were looking for exactly.

Scott Collinge

1716509778

Quick response deliver work and outstanding logo design. Very happy with the end result.

Kelsey Giarola

1716253946

Chris and his team at Redkite are nothing short of professional. I was in need of a logo design for my business and Chris came highly recommended through a friend. From our initial conversation and having worked with him through the entire process onwards, I can honestly say that Redkite was an exceptional find. Chris made every effort to answer my questions and work with me on not only the design aspect of my logo but also the direction I wanted my business to go in (both short term and long term). His thoroughness and attention to detail made me feel valued and he worked on the logo as if it were his own. I highly recommend working with Chris and his team at Redkite - you will not be disappointed.

Chris Tabain

1715079012

Chris and the team did an awesome job. Highly recommended for all your branding needs.

Gailene Hughes

1714984273

Resurge Enterprises had an exceptional experience working with RedKite. From the very first meeting, they listened attentively to our needs, even when we weren't entirely sure what we wanted beyond an idea. Their team went above and beyond, crafting a complete branding package, including stunning logos, professional letterhead templates, powerpoint presentation kit, captivating vehicle wrapping and social media kit. What stood out the most was their responsiveness, attention to detail and the comprehensive guidance documentation they provided along with the deliverables. Additionally, RedKite checked in to ensure our satisfaction and address any questions we had, which demonstrated their commitment to customer service that truly sets them apart. The branding they have created for Resurge will truly elevate our branding presence. We highly recommend RedKite for anyone looking for top-notch creative solutions and outstanding service.