Branding Case Study

For Transform-U, we took a slightly different path than our usual intensive deep dive. After an initial briefing chat with our project contact, David, we immersed ourselves in Shaver Shop’s vision, products, and positioning, then hit the ground running with our own research and concept development.

We created an engaging presentation showcasing multiple brand names and distinct visual directions, ready for the Shaver Shop team to test in a market research phase. Armed with fresh audience insights from this research, we collaborated closely with David, refining our direction to create an identity finely tuned to resonate deeply with the intended customers. This strategic, collaborative process set the stage for a brand that speaks directly to what the audience was truly looking for.

The heart of Transform-U’s identity starts with a strong, versatile badge-style logo. At first glance, it’s bold, clean, and straightforward—but a closer look reveals subtlety and strategic design. By integrating a cleverly hidden ‘T’ within the negative space of the ‘U’, we created a distinctive mark that stands proudly as a symbol for personal transformation.

The tailored typography features deliberate cuts in the lettering, representing precision grooming and linking visually back to the overarching brand. It’s distinctive yet flexible, easily adaptable across the diverse product ranges (like U-Clip, U-Trim, U-Shave), making each uniquely recognisable and unmistakably Transform-U.

A powerful identity is about having a toolbox full of dynamic visual elements, each strategically designed to amplify brand recognition. For Transform-U, we developed custom brand patterns inspired by movement and transformation, sleek minimal line illustrations highlighting precision, and versatile icons that reinforce product features and benefits.

Together, these assets make Transform-U distinct, versatile, and memorable, effectively communicating the premium yet accessible feel across all touchpoints—from packaging and promotions to digital media. It’s proof that a logo alone doesn’t need to do the heavy lifting when crafting a truly transformative brand identity.

Transform-U’s personality deserved a voice equally engaging and confident. We developed an authoritative yet conversational messaging style—informative but infused with personality and a touch of cheekiness. By using a playful “U” throughout the messaging, the brand achieves a strong sense of cohesion and personal connection.

From catchy slogans and impactful taglines to detailed yet engaging product descriptions, we built a verbal identity tailored specifically to Transform-U’s audience. It’s not just grooming—it’s personalised grooming that’s all about U, every time you interact with the brand.

With our logo, visual identity, and messaging locked down, we set about creating packaging and 3D product renders for an extensive line of men’s grooming products, ensuring the brand made a confident statement on shelves from day one.

The impact was immediate. Within just a few months of launch, Transform-U skyrocketed, quickly becoming the third most popular brand in-store, trailing only behind two well-established industry giants. Thanks to this runaway success, the product line continues to rapidly expand, showing absolutely no signs of slowing down. From packaging to promotions, every collateral piece we’ve created has helped Transform-U make its mark clearly, consistently, and unforgettably.