“On several occasions the team went above and beyond and truly felt like business partners, not just a supplier or agency.”
Monique Pienaar
International Marketing Manager
Project overview
Refreshing a global oyster-farming leader with a brand built to last
SEAPA designs and manufactures plastic gear that oyster farmers rely on, from baskets to fit for purpose systems built for harsh marine conditions. With customers and reps across Australia, the USA, France, Japan and Korea, they needed a refreshed identity that felt modern and premium, without losing the practical, down to earth credibility farmers trust. We delivered a refined logo, a full visual identity system, punchy messaging for ads and banners, and a complete rollout across collateral, digital, and motion, giving SEAPA a consistent, confident presence in every market.
We refreshed SEAPA’s logo with a basket-inspired frame and a tide-like flow, creating a distinctive silhouette that feels engineered, practical, and recognisable across every region and format.
Visual Systems with grit, clarity, and confidence
We built a rugged, technical visual toolkit, maps, terrain-style patterns, and authentic textures, paired with clear messaging that reinforces durability, global credibility, and a consultative, farmer-first approach.
Trade-show ready, sales-team friendly
With the building blocks locked in, we rolled the identity across packaging, brochures and catalogues, EDMs, presentations, signage, uniforms, and more, making every piece feel unmistakably SEAPA.
A stronger And Distinctive presence, built for global growth
The refresh gave SEAPA a sharper, more premium presence while staying grounded in real-world farming. The brand now feels cohesive across regions, easier to recognise, and ready to back their next phase of growth.
Promotional tees for team & customers
Social media post templates
Region specific logo variations
Branded product shipping cartons
Custom photography treatments
Catalogue & document designsPitch deck template
Event banners for Aus, USA, Japan & France
Fully sublimated team polos
Branded EDM Template
Comprehensive brand guidelines
Trade fair booth backdrop
Branded booth tablecloth
“I had the privilege to work very closely with Chris, Ally and the team at Red Kite on an international B2B visual identity and rolling the new logo and visual identity out onto all marketing collateral and across several regions.
The process was effortless and professional from the very first interaction and I highly recommend Red Kite in terms of strategic insight and effectiveness, creative execution and direction, and consistent high-quality deliverables. The team went out of their way to not only understand a very niche category, but applied this with simplicity and powerful designs and copy – I could not ask for better! On several occasions the team went above and beyond and truly felt like business partners, not just a supplier or agency.
You will not regret trusting Red Kite with your creative or development and we still receive compliments on the work they have done. Thank you Chris and Ally!”
SEAPA
