Red Kite’s Melbourne logo design and brand identity services will help to put your business on the map. We’ll make sure your logo looks professional, stands the test of time and helps you build a brand you’re proud of!
Your logo design is an integral part of your brand identity, and helps you to create a successful business. A carefully considered brand is the key to attracting the right customers, so you can reach new levels of success and profitability.
Red Kite’s skilled team of Melbourne logo designers understand the importance of strategy when it comes to creating a logo. By incorporating your business goals, values and the needs of your target market, we can help you to achieve greater things through strategic design.
We’re not exactly new to logo design. We’ve created hundreds of professional logos for businesses in diverse industries, giving us the practical experience to know what does and doesn’t work. Whatever your business, we know how to design a logo that meets your needs.
When most people come to us for help developing their brand, they tend to have a preconceived notion that once they have a logo, they have a brand. But a logo doesn’t make a brand! In fact, a logo is just one of many building blocks in a brand’s visual identity.
A brand identity will usually start with your logo, but could also include a range of other important visual and verbal brand elements. The visual elements are what determines how your brand looks and the verbal elements are what determine how your brand communicates.
Make sense? Keep scrolling for our packages! 👇🏼
Your brand
Brand Identity
Visual Identity
Logo
Typography
Colours
Illustrations
Graphics
Layouts
Photography
Icons
Patterns
Textures
… and much more!
Verbal Identity
Brand name
Brand story
Positioning statements
Tone of voice
Purpose
Brand personality
Mision & vision
Values
Tagline
Slogans
… and much more!
A visual identity for your brand
Our Melbourne logo design packages
Our logo designers have developed packages to cater to Melbourne businesses and organisations at all stages, whether a long-standing corporate or a hot new start-up!
Brand Foundations
Made for those who want a phenomenal visual identity for their brand.
Includes all the essential visual elements for a successful brand:
Your new logo in heaps of variations and formats
The design of your slick new logo by our senior brand designer, plus a huge suite of logo files that are optimised for every use case you can think of in both digital and print formats.
Visual identity and unique brand assets
Beyond the logo, we craft a range of unique visual elements like brand mascots, illustrations, dynamic shapes, textures, icons, etc. to inject more personality into your brand’s look and feel as well as improve recognisability.
Typography and brand colour palettes
We carefully select fonts and colours that scream “you,” ensuring your brand looks unified and instantly recognisable everywhere.
Photography guidance and creative direction
Creative direction on the style and usage of photography, enhancing the visual storytelling of your brand.
You’ll also get:
Brand discovery session
We start with a discovery session and some initial groundwork to get the essence of what makes your brand tick—setting the stage for your tailored branding strategy.
Real-world examples of your brand in the wild
Visual examples showing how your branding will look in the real world, giving you a sneak peek of your brand live and in action.
Design rationale video walkthrough
A video explainer breaking down the thought process behind your brand identity, giving you full confidence in your brand’s visual strategy.
Logo usage and how-to guide
A guideline document detailing how to correctly use your logo, including spacing, sizing, and dos and don’ts, to maintain brand integrity.
Visual identity toolkit
All the unique assets we’ve cooked up for your brand in ready-to-use formats.
Detailed brand style guide
A detailed bespoke guidebook that covers your complete visual identity system.
Revisions and additional concepts
Plenty of room to tweak or add to the initial designs, making sure the end result is spot-on with your vision and ambitions. We don’t limit revision rounds!
Made for those who need a professional logo to kickstart their brand.
a high-impact logo to launch your business with confidence.
Your new logo in heaps of variations and formats
The design of your slick new logo by our senior brand designer, plus a huge suite of logo files that are optimised for every use case you can think of in both digital and print formats.
Visual identity and unique brand assets
Beyond the logo, we craft a range of unique visual elements like brand mascots, illustrations, dynamic shapes, textures, icons, etc. to inject more personality into your brand’s look and feel as well as improve recognisability.
Typography and brand colour palettes
We carefully select fonts and colours that scream “you,” ensuring your brand looks unified and instantly recognisable everywhere.
Photography guidance and creative direction
Creative direction on the style and usage of photography, enhancing the visual storytelling of your brand.
You’ll also get:
Brand discovery session
We start with a discovery session and some initial groundwork to get the essence of what makes your brand tick—setting the stage for your tailored branding strategy.
Real-world examples of your brand in the wild
Visual examples showing how your branding will look in the real world, giving you a sneak peek of your brand live and in action.
Design rationale video walkthrough
A video explainer breaking down the thought process behind your brand identity, giving you full confidence in your brand’s visual strategy.
Logo usage and how-to guide
A guideline document detailing how to correctly use your logo, including spacing, sizing, and dos and don’ts, to maintain brand integrity.
Visual identity toolkit
All the unique assets we’ve cooked up for your brand in ready-to-use formats.
Detailed brand style guide
A detailed bespoke guidebook that covers your complete visual identity system.
Revisions and additional concepts
Plenty of room to tweak or add to the initial designs, making sure the end result is spot-on with your vision and ambitions. We don’t limit revision rounds!
Looking for a more comprehensive brand identity package? We’ve got you covered.
The two packages above cover just the visual elements of your brand, but that only scratches the surface of what branding is. To develop a complete brand identity, you also need the verbal elements for your brand, which help guide your messaging & communication strategy.
Your new brand identity is just the beginning, we also provide creative design materials
In addition to crafting your comprehensive new brand identity, we’ll also provide all the essential assets you need to ensure your brand stays consistent across every touchpoint, both online and offline.
Eye-catching product packaging
Elevate your products on the shelves with packaging that goes beyond just looking great. Our designs blend eye-catching visuals with functionality, ensuring your packaging not only captures attention but also perfectly reflects your brand’s identity.
Engaging logo animation
Animate your logo to bring out the true essence of your brand. These dynamic animations are ideal for boosting your digital presence and leaving a lasting impression in videos, presentations, and beyond.
Punchy social media kits
Enhance your online presence with social media kits crafted to captivate and engage your audience. Featuring striking graphics and cohesive layouts, we deliver everything you need to maintain a consistent, impactful brand across every platform.
Sophisticated pitch decks
Take your presentations to the next level with sleek, professional pitch decks designed to impress and persuade. Our designs ensure your message is communicated clearly and powerfully, giving you the edge to impress and win over new clients.
Sizzling office stationery
Turn your everyday office items into branding assets with striking stationery designs. From letterheads to business cards, we ensure every piece showcases your brand’s personality.
Glossy brochures
Design glossy brochures that both engage and inform. Ideal for marketing events, direct mail, or in-store promotions, our brochures seamlessly combine captivating visuals with persuasive content.
Head-turning promotional materials
Catch attention with promotional materials that make a lasting impact. From flyers to posters and banners, we create striking designs that effectively communicate your brand and message.
Anything else your brand touches!
Whatever your brand touches, we can design it! From bold office signage to eye-catching vehicle wraps, we provide innovative designs that ensure your brand makes a strong impression at every opportunity.
Back your new brand with a slick, high-performing website
Websites are the first place people will find your business online, so you want to make sure it’s a great experience for the end user and that it effectively communicates with your potential customers. Get a stunning website that doesn’t just look great but actually grows your brand!
What makes our websites special:
Strategically designed for a phenomenal user experience
Custom-built by local Australian developers using the latest tech
Professionally written content to convert prospects into customers
Updates? You can make changes yourself (with zero experience)
SEO fundamentals are covered to help your site get discovered
Mobile-friendly and fully functional across all browsers and devices
Website design
Eye-catching creativity
Tell more of your brand story with logo animation
Animated logos have become increasingly popular due to the growing obligation for brands to maintain a digital presence. As well as creating an eye-catching element on the page, animation allows brands to convey more about their identity and messaging in a way that static images can’t achieve.
Red Kite’s team can not only create a logo that looks great in all applications but also animate it to better tell your story and create engagement.
Our logos are strategically designed to tick all the right boxes
The job of a logo is a complicated one. It needs to represent who you are, what you do, what you believe in and who you support, all in one neat little package. That’s where your new creative graphic designer comes in!
First Impressions
A potential customer takes less than 3 seconds to decide if they will invest any more time in a company’s products or services. A logo is often the first thing they see and the basis on what this decision is made. Making a great first impression is extremely important!
Differentiation
There is more choice available to consumers than ever before. A logo is a way to stand out from the crowd, to stay a step ahead of the competition and draw the spotlight in a crowded marketplace. Grab the attention of prospective clients with a logo that is appropriate, simple and distinctive.
Brand Foundation
When done well, a good logo is the first and most important building block of a company’s entire brand. All elements of a business’s branding should be consistent and cohesive. The best way to ensure this is to start from the logo up!
Brand Loyalty
If a customer associates your logo with a positive memory, and even better, a positive feeling, they are even more likely to remember you and find you again. Once trust is established people will seek you out. Your logo is their way-finder!
Investing Now, Saves Later
Going with a quick fix, or sticking with a poorly designed or inappropriate logo may in fact lead to costs in the future that could have been avoided. Future rework, rebrands, amends and inconstancies can all be avoided with a well considered brand mark.
Credibility
A logo is an important credibility anchor for any business. It shows that a company is professional and well established. To not have a logo at all can give the opposite impression, that a business is disorganised, inexperienced or even untrustworthy.
As well as creating a beautiful logo design backed by strategy, we also offer a complete suite of supporting branding and graphic design services. When you work with us, we’ll make sure your logo fits your brand and says what you need it to say.
The first step of working with us is defining clear goals as a basis for your overall brand strategy. We do this by sitting down with you at an initial discovery session, where we’ll discuss who you are, what you do, and what you want your new logo to achieve.
This gives your logo designer the initial information they need to distill your brand into a unique and memorable symbol. We’ll work to create a logo that speaks to your target audience and sets you apart from your competitors so you can achieve your business goals through expert branding.
Of course, Red Kite is more than just a Melbourne logo design agency. We can support you at every step of your branding journey, from initial concepts through to devising a complete brand strategy. To find out how your logo fits into a wider strategy, get in touch with us today.
With the continuing trends towards digital, logos need to be applied across more applications of all shapes and sizes than ever before. We realise that a traditional one-off logo can paint you into a corner. Versatility and flexibility are of increasing importance.
A Red Kite logo kit will help your brand adapt to this changing landscape with multiple iterations in different styles, formats and dimensions, allowing you to choose the perfect mark for any required application.
Be flexible. Always look your best. Have a logo that’s ready for anything.
This best-selling series gathers together industry-defining logo designs from all over the world, with each entry judged by a panel of design experts. In total, over 80,000 logos were submitted, and only 6,000 winning logos (the top 6%) were selected for inclusion in these books.
Learn more about LogoLounge and the selection process here.
Whatever the size of your Melbourne business, we encourage you to dream big. Your new brand identity will be underpinned by your business goals and audience needs, helping to drive success and unlock your next exciting chapter.
Dependable
We offer a reliable service that puts your needs first. Our work is of the highest standard, and we take pride in delivering it on time, every time. You’ll never struggle to get hold of us; we’re always just a phone call away.
Collaborative
Right from the beginning, we work in partnership with you. You are an integral part of your brand, so getting to know you and your business helps us to design a brand strategy that reflects your personality and captures what’s really important.
Approachable
We hate jargon just as much as you do. In all our communications, we try our best to speak simply and just get to the point. It’s our job to distill the complexities of branding into everyday language that gets you excited about the end result.
Proactive
The Melbourne business landscape is always changing, and adaptation and innovation are key to success. We keep our finger on the pulse to ensure the designs we create and products we offer meet the needs of the modern marketplace.
Passionate
When it comes to keeping our clients happy, the extra mile simply isn’t far enough. We value the trust that our clients place in us, and we’ll always endeavour to make that investment worthwhile. We love what we do, and we want you to love it too.
Start your project today
Getting started is easy
At Red Kite, we make it easy to get the ball rolling on a logo or identity design project of your own. Your business will be looking better than ever in no time!
1. Request a quote
Contact us or request a quote using our quick and easy form.
2. Access our pricing
After you submit your enquiry, you’ll get immediate access to our package pricing to help you choose the right service to suit your business.
3. Create your brief
We’ll chat with you about your business to form a clear brief for the logo designer. And that’s it! We’ll take it from there, and will contact you with your initial logo design concept!
Find out more about what goes into creating each and every one of our logo designs. Our passion and attention to detail is what helps Red Kite Design create the best logo design Melbourne wide.
“Highly recommend investing in a professional service like Chris’ – worth every penny”
“After trying several designers that weren’t quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that’s with my slow responses as I couldn’t decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris’ – worth every penny.”
Carina
Carina Chirila Fitness
“I really enjoyed working with Chris and would highly recommend him to others”
“A big thank you to Chris for all of his hard work, guidance, support and patience. I came to him with a small vision and he really ran with it and went above and beyond. Chris made the whole process run smoothly and nothing was too much trouble. I really enjoyed working with Chris and would highly recommend him to others.”
Lauren
Little Generation
“Working with Chris has been a pleasure and the results are spectacular”
“TrussCorp employed the services of RedKite to help us with a complete re-brand of all our material over the last six months. Working with Chris has been a pleasure and the results are spectacular. We could not recommend him more highly. His skill, creativity and speed are all amazing and he couldn’t be more accommodating or helpful.”
Have questions? Here’s some answers to our most common inquiries
How much does logo design cost?
Once you’ve submitted an enquiry through our website, you’ll gain immediate access to our packages, pricing details, and resources to help you decide if we’re the right partner for your brand.
If you’re looking for a formal proposal, we’ll schedule a discovery call to dive deeper into your business, its needs, and the best solutions for your brand. From there, we’ll provide a tailored and accurate quote for your project.
We sometimes uncover that after our initial discovery session, clients who initially just wanted a logo wish to start a more comprehensive branding project that incorporates their new logo design. If you’d like us to provide you with a quote, get in touch with us to arrange your free logo design consultation and we’ll go from there.
How long does the logo design process take?
You can usually expect the process to take two weeks from the initial discovery session through to completion of the final logo design. This timeframe may vary based on a few factors. For example, if our workload is looking pretty heavy at the time of your project, we’ll let you know before we take any payment that things might progress a little slower than expected. Likewise, if response times are slow on your end, or you require lots of additional changes to the final design, the process might take a little longer.
How many logos will I receive?
Unlike many agencies, we don’t restrict the number of concepts or revisions included in your project fee.
We’ll start by presenting a logo concept that we believe perfectly fits your brief. If it doesn’t quite hit the mark, we’ll continue developing new ideas with you, one at a time, until you’re fully satisfied with the final design.
Once you’re thrilled with the final design, we’ll refine it into a full suite of formats and variations, leaving you with a complete logo kit. After the final payment, your logo files will be delivered with full copyright ownership transferred to you.
What if I don’t like the logo designs I am presented?
We base your logo concepts on the answers you provide during the initial consultation, so the more information you can give at this stage about what you’re looking for, the better your logo will be.
Each initial concept is backed by strategy and design principles, and we’ll explain our thinking when we present them to you. By explaining why we’ve made certain decisions, you should be able to see why each custom logo will work for your business.
A logo isn’t just something that looks good; it serves a functional purpose. An effective logo may not always be to your personal taste, but it’s important to remember that you might not be the target market we’re looking to appeal to. Every element of your logo is carefully considered by our professional logo designers and measured against the business goals outlined to us at the start of the process.
When we start your project, we ask for a 50% deposit. In the unlikely event that you’re not happy with any of the logo designs at the end of the process, we won’t ask you to pay the final amount.
What do I get at the end of the process?
The exact files and collateral you receive will depend on which package you choose.
However, every package always includes the following items:
Full Suite of Logo Variations/Formats
At the end of the project you will receive a link to a shared folder containing your new logo in all industry standard file formats and colour profiles, ready for use across everything from print to digital.
Included in your folder will be:
File Formats:
JPEG – Small file size, perfect for applications such as email signatures.
PNG – Lossless compression and transparency supported. Perfect choice for digital and web applications.
PDF – Universally recognised vector file format. Useful for redistribution.
EPS – Editable, scalable and transparent, this versatile format is perfect for any application, especially print.
SVG – Editable, scalable and very small file size. Perfect for web and logo animation.
AI – Adobe Illustrator file is the industry standard for easy editing and sharing with other designers.
Colour Profiles:
CMYK – Full colour logo. Industry standard for any print materials.
RGB – Full colour logo. Industry standard for any on screen applications.
PMS – Full colour logo. Highest degree of accuracy for precision printing.
Positive Colour Profile – CMYK & RGB versions of your logo in full positive colour profile, for use on light backgrounds.
Negative Colour Profile – CMYK & RGB versions of your logo in a negative colour profile. Inverse colours (predominantly white) for use on dark backgrounds.
Black Silhouette – A pure black version of your logo is provided, ideal for use on black and white or single colour documents.
White Silhouette – An all white version of your logo is provided. Perfect for use over full colour, patterned or photographic backgrounds.
Logo or Brand Style Guide
To make sure your new logo and branding always looks its best, we’ll provide you with a complete style guide. This document will explain to your internal teams how to use your identity system, and can be passed to external design agencies to maintain brand consistency wherever your logo is used.
Logo Usage Document
We’ll also send you a logo usage document with detailed descriptions of the different file formats and colour profiles of your logo provided at the end of the project. This is your guide to making sure you always choose the right file for the use case at hand so your logo displays clearly and looks professional.
What if I want to make changes to my logo design?
Your opinions are integral to the design process, so we always encourage you to share your thoughts with us while we work on your logo design project. We want you to be happy, and providing feedback throughout will help us to create a finished product that you’re satisfied with.
Once your final logo has been approved and paid for, you’re welcome to request a few tweaks, but any additional changes will be billed at an agreed hourly rate. An hour is plenty of time for small revisions, but bigger amends will take longer.
Who owns the copyright?
After you’ve signed off your logo design and made any final payments, full copyright ownership of your logo will be transferred to you. We do, however, reserve the right to display your logo as part of our portfolio.
Can you animate my logo?
We can! We always design logos with simplicity and versatility in mind, so they look great with a little animation.
Animated logos are the perfect eye-catching addition to digital applications like websites and social media posts. To make sure you get the best results, we work closely with a third party for logo animation.
* Please be aware that animation is not included as standard, and will incur an additional cost.
Do you do more than just logos?
Absolutely!
Your logo is a key asset for your business, but it’s only the beginning. Building a brand your customers will love goes beyond the logo. That’s why we offer complete branding solutions, including a full range of visual design assets, along with verbal and brand messaging elements.
Beyond branding, we also provide graphic design services to further develop your brand identity with materials such as:
We would love to hear more about your design project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation.
