Most modern brands need more than one lock-up, but it’s worth separating two things: what you’ll see during the design process, and what you’ll receive at the end.
During the design process, our approach is a little different to many agencies who present multiple logo options and ask you to “pick your favourite”. We spend more time upfront digging deep into your business, your audience, your market and the objective, because design is problem solving. The goal is a well-considered solution, not a bunch of pretty ideas to make up the numbers. That’s why we typically present one strong, fully developed concept that we’ve put serious thought (and a lot of blood, sweat and tears) into. No half-baked concepts here.
If it’s not quite right, we’re not going to leave you stuck with it. We have no cap on revisions, which is uncommon in logo design Australia where many agencies limit changes to a set number (often three rounds). We’ll keep refining until you genuinely love it and it works for where your brand is heading. Because we involve you throughout the process, we rarely miss the mark by a long way, and if we do, we’ve got plenty of extra tactics and exercises we can run with you to get things back on track.
At the end, you’ll receive a polished suite of logo files and variations built for real-world use, such as horizontal and vertical versions, an icon or monogram, light and dark options, and responsive versions for small digital spaces. That flexibility is a big part of strong Australian logo design, because your logo needs to work everywhere, from favicons and social icons to vehicle signage, uniforms, packaging and print.