Branding FAQs

Answers to the most asked branding FAQs

Below we have compiled a list of some the most commonly asked questions. If you don’t find the answer you are looking for, or would simply like a little more information, just submit a question of your own, and a member of our team will be in touch.

  • Can this service be provided remotely?

    Of course!

    While we’re an Australian-based team our logo animation services can be provided remotely, no matter where in the world you’re located.

    Here in Australia, we have experience working with clients from Brisbane, Sunshine Coast, Gold Coast, Sydney, Perth, Melbourne, Adelaide, Cairns, Tasmania, so distance is never an issue.

    We use online Zoom sessions or good old fashioned phone calls to keep in touch with our clients and ensure that the project runs smoothly from start to finish.

  • Do you do more than just logo animation?

    Absolutely!

    An animated logo is creative asset for your brand. But when it comes to creating a brand that your customers will love, the logo is just the tip of the iceberg. 

    We offer a full spectrum of branding and graphic design services to help develop your brand identity, such as:

    • Corporate stationery design (business cards, letterheads, with compliments slips, envelopes etc)
    • Document design (invoices, pdfs, presentations, pitch decks, proposals etc)
    • Marketing collateral (promotional flyers, brochures, ebooks, posters etc)
    • Social media branding (profile images, banners, ads, templates, quotes etc)
    • Signage
    • Packaging
    • Other print materials (menus, stickers, badges, pull-up banners etc)
    • Websites
    • Anything your brand touches!
  • How much does logo design cost in Australia?

    Unfortunately we can’t give you a definitive cost for logo design. As no two businesses are the same our logo design projects vary in price depending on the needs and goals of each specific client. 

    Logo design cost in Australia varies depending on what you need and where your business is at. Some people just need a clean, professional logo. Others need a full brand identity system that includes everything from logos, an extensive colour palette and typography direction, to a full suite of custom brand assets and collateral. It’s also important to have a comprehensive style guide that keeps everything consistent.

    As an Australian logo design agency, we price around scope, complexity, and outcomes, so you’re investing in professional logo design Australia businesses can actually use across web, print, signage and social, not just a nice-looking mark.

    To receive a quote for the creation of a logo for your business get in touch with our team. We will arrange an initial conversation in order to get a deeper understanding of your business, your needs and the value of your solution. We can then determine a price for your project tailored for your business. 

  • How long does the logo design process take?

    The timeline for logo design depends on scope and how quickly feedback rounds move. Most projects sit across a few weeks, but we can tailor timing based on your launch date and what you need delivered first.

    If you’ve ever wondered “how long does the creative process take?”, the honest answer is it varies, but we keep it structured and efficient so you’re never left guessing where things are at.


  • How many logos and variations will I receive?

    Most modern brands need more than one lock-up, but it’s worth separating two things: what you’ll see during the design process, and what you’ll receive at the end.

    During the design process, our approach is a little different to many agencies who present multiple logo options and ask you to “pick your favourite”. We spend more time upfront digging deep into your business, your audience, your market and the objective, because design is problem solving. The goal is a well-considered solution, not a bunch of pretty ideas to make up the numbers. That’s why we typically present one strong, fully developed concept that we’ve put serious thought (and a lot of blood, sweat and tears) into. No half-baked concepts here.

    If it’s not quite right, we’re not going to leave you stuck with it. We have no cap on revisions, which is uncommon in logo design Australia where many agencies limit changes to a set number (often three rounds). We’ll keep refining until you genuinely love it and it works for where your brand is heading. Because we involve you throughout the process, we rarely miss the mark by a long way, and if we do, we’ve got plenty of extra tactics and exercises we can run with you to get things back on track.

    At the end, you’ll receive a polished suite of logo files and variations built for real-world use, such as horizontal and vertical versions, an icon or monogram, light and dark options, and responsive versions for small digital spaces. That flexibility is a big part of strong Australian logo design, because your logo needs to work everywhere, from favicons and social icons to vehicle signage, uniforms, packaging and print.

  • What if I don’t like the logo designs I am presented, or I want changes later?

    The logo designs that we create for you are based on the answers we receive in the interview phase at the beginning of the process. It is important to divulge as much information as you can to give us a clear picture of your company, its objectives and the requirements of the logo we are creating.

    When we present our initial concepts we will provide rationale on how we arrived at those ideas, and explain why it is we think they would work for your business. Our decisions are carefully considered and based on what we think will appeal to your target audience, and help you stand out from the competition.

    A logo is a functional piece of design, and doesn’t always need to be liked by you personally, but should instead perform for your business. We will work with you to create a symbol that achieves the objectives agreed upon at the outset of the project, and include any specific requests you have made us aware of.

    At the beginning of the process we ask that 50% payment is made. In the unlikely event that you still dislike the all of the logo designs after revisions are made, you do not need to pay the final amount.

    And if you want to make changes to your logo design later, we can help with refinements, additional variations, or small updates as your brand evolves. A good identity system should be built to grow with you. These changes are generally quoted as we go depending on scale and complexity of the updates required, but we’re always happy to help. Just ask!

  • What do I get at the end of the logo design process?

    Logo Design – Final Files

    Our logo design packages are designed to give you a suite of assets you can actually apply confidently. Most projects include a primary logo plus supporting versions built for different layouts and sizes. At the end of the logo design process, you’ll receive your final logo suite in industry standard file formats, plus practical guidance on how to use them. If your project includes a broader identity build, we can also supply colour and typography references, and a style guide so your brand stays consistent as it grows.

    At the end of the project you will receive a zip folder containing your new logo in all industry standard file formats and colour profiles, ready for use across everything from print to digital.

    Included in your zip folder will be:

    File Formats:

    • JPEG – Small file size, perfect for applications such as email signatures.
    • PNG – Lossless compression and transparency supported. Perfect choice for digital and web applications.
    • PDF – Universally recognised vector file format. Useful for redistribution.
    • EPS – Editable, scalable and transparent, this versatile format is perfect for any application, especially print.
    • SVG – Editable, scalable and very small file size. Perfect for web and logo animation.
    • AI – Adobe Illustrator file is the industry standard for easy editing and sharing with other designers.

    Colour Profiles:

    • CMYK – Full colour logo. Industry standard for any print materials.
    • RGB – Full colour logo. Industry standard for any on screen applications.
    • PMS – Full colour logo. Highest degree of accuracy for precision printing.
    • Positive Colour Profile – CMYK & RGB versions of your logo in full positive colour profile, for use on light backgrounds.
    • Negative Colour Profile – CMYK & RGB versions of your logo in a negative colour profile. Inverse colours (predominantly white) for use on dark backgrounds.
    • Black Silhouette – A pure black version of your logo is provided, ideal for use on black and white or single colour documents.
    • White Silhouette – An all white version of your logo is provided. Perfect for use over full colour, patterned or photographic backgrounds.

    Logo Style Guide

    You will receive a full logo style guide branded for your business. This contains the details of your new identity system for use internally, or to distribute to external design agencies in the future. This helps maintain brand consistency wherever your logo is used.

    Logo Usage Document

    You will also receive a logo usage guide with a more detailed description of the different file formats and colour profiles provided. Using this will help ensure you select the right file for the right application, ensuring your logo is always looking its very best!

  • Who owns the copyright of my logo?

    If you’re asking “who owns the copyright” or “who owns the copyright of my logo?”, we make that clear at handover so you can use it confidently across every application. When the final logo design has been signed off, and the last payment has been received, full copyright ownership of your logo will be transferred to you. This matters for everything from signage and packaging to working with developers, printers and marketing teams down the track.

    We only reserve the right to show the logo as part of our portfolio.

  • Do you do more than just logos?

    Absolutely!

    Your logo is an extremely important asset for your business. But when it comes to creating a brand that your customers will love, the logo is just the tip of the iceberg. We provide fully customisable Australian logo design, but we also build out engaging, distinctive and comprehensive brands from that logo. That can mean expanding your mark into a full visual identity system, then backing it up with brand messaging that’s packed with unique personality and makes your business instantly more recognisable.

    If you need a complete identity system, we can build it end-to-end. If you need a reliable graphic design agency in Australia to support the wider rollout after launch, we do that too. To see what’s included at each level, have a look at our solutions and compare the packages.

    Included in the full spectrum of branding and graphic design services we offer to help develop your brand identity are: 

    • Corporate stationery design (business cards, letterheads, with compliments slips, envelopes etc)
    • Document design (invoices, pdfs, presentations, pitch decks, proposals etc)
    • Marketing collateral (promotional flyers, brochures, ebooks, posters etc)
    • Social media branding (profile images, banners, ads, templates, quotes etc)
    • Signage
    • Packaging
    • Other print materials (menus, stickers, badges, pull-up banners etc)
    • Websites
    • Anything your brand touches! 

    From first concept to final rollout, our team delivers logo design Australia-wide and supports everything your brand touches after that. Get in touch to chat about your project and what we can do for you.

  • Can you animate our existing logo, or create logo animation for a new one you create?

    Yes, we absolutely love to bring logos to life! We offer logo animation for brands who want more movement and personality online, whether that’s for a website, social content, video intros or ads. We can supply animation in a variety of styles, file formats and ratios to suit different applications.

    If you’re asking, “Can you animate our existing logo?”, we often can, depending on the quality of your original files and how the logo was built. If it needs to be rebuilt first for clean animation, we’ll let you know whether it’s a good fit and guide you through the best approach.

  • How much does it cost for a full website design and build in Australia?

    Website design and development costs in Australia can vary a lot depending on the size, functionality and how much support you need. A simple brochure website has a very different scope to an eCommerce website with products, payments and integrations. We keep things straightforward by scoping around outcomes, not vague “hours”, so you know what you’re paying for and why.

    Our web design packages typically cover the full build, from planning and wireframing through to custom web design services, development, launch, and training. You can also add pages or functionality where it makes sense for your business.

    To help you get the right fit, we’ll talk through:

    • Your goals and the key actions you want users to take
    • How many pages you actually need right now
    • Whether you need eCommerce, bookings, memberships or integrations
    • The level of copywriting and content development required
    • The platform that suits your business best (e.g. WordPress, Woocommerce, Shopify etc.)

    If you want an accurate estimate for your website design Australia project, request a quote and we’ll recommend the best option for your budget, timeline and growth goals.

  • How long does a new website project take, and what if I need it sooner?

    Timelines depend on scope, functionality, and how quickly feedback cycles move. As a general guide, smaller brochure websites can move faster, while larger multi-page website design and development projects or eCommerce websites naturally take longer due to content, features and testing.

    The biggest factors that affect timing are:

    • How many pages and templates are required
    • Whether we are writing content and doing full copywriting
    • Integrations like bookings, forms, memberships or payments
    • Client response times for approvals and feedback

    Typically, our all-inclusive website solution will take anywhere from 4-6 weeks, however, this timeline is only accurate if we get reasonable response times from our clients when we request feedback or information.

    At the start of your project, we’ll always give you an estimate of how long it will take to complete the project. We’ll communicate any changes in delivery time before you commit to the project and will make sure to keep you up to date at every key milestone.

    If you need your website sooner, let us know. We can sometimes accommodate tighter timelines, but a rush fee may apply and it depends on current workload. Either way, we’ll be upfront about what’s realistic so the end result is still a high-quality website that performs.

  • Do you perform any SEO in your web design projects?

    Yes. SEO starts with how your website is designed and built, and that’s where we come in. As part of our web design Australia service, we include the fundamentals needed to help your site get discovered. We call this a foundational SEO review, and it focuses on making sure your website can be indexed properly, crawled efficiently, and understood by search engines.

    Foundational SEO typically includes:

    • Clean site structure and logical page hierarchy
    • SEO-friendly URLs and internal linking
    • Titles and meta descriptions for key pages
    • Basic on-page SEO formatting support
    • Image optimisation essentials
    • Technical checks that reduce indexing issues

    It’s worth noting that we’re not an SEO or digital marketing agency, and we don’t promise overnight rankings. SEO is a long-term investment and an ongoing project that builds momentum over time. What we do promise is a website built correctly from the ground up with strong SEO foundations, so your future content and marketing efforts have the best possible platform to perform.

    When the time comes to go deeper with SEO, we can introduce you to some fantastic digital marketing agency partners we work closely with, or you’re welcome to bring your own team.

  • Will I be able to update the website myself after launch?

    We build on user-friendly platforms so you can manage your website without needing a developer for every small change, even if you have zero experience. That means you can edit text, swap images, add blog posts, update products, and keep your site fresh yourself. The best platform for you depends on what you’re building and how you plan to grow.

    In most cases, we recommend:

    • WordPress for flexible multi-page websites, service businesses, and content-driven sites, often paired with WooCommerce for eCommerce
    • Shopify for streamlined online stores that need reliable eCommerce infrastructure and easy product management

    We’ll guide you through the pros and cons based on:

    • Your budget and timeline
    • The type of website you need (brochure vs eCommerce website)
    • How often you want to update content
    • Integrations like bookings, payments, CRM or email marketing
    • Long-term maintainability and performance

    No matter which platform we use, our website design and development process stays the same: plan it properly, design it beautifully, build it cleanly, and make it easy for you to manage.

    To make handover simple, we also provide:

    • Training and walkthroughs so you and your team can confidently navigate the back end
    • Helpful resources and guidance tailored to your setup
    • Optional ongoing support if you want a safety net

    Most businesses want control over their website once it’s live, and we agree. A good website design and build should give you confidence and ownership, not lock you into ongoing dependency.

  • Do you have examples of your work, and do you build eCommerce websites?

    Yes. We’ve designed and developed websites across a wide range of industries, styles and business sizes, from brochure sites through to high-performing eCommerce websites. If you want to see examples, check out our case studies and we can also show you relevant projects based on your industry and goals.

    For online stores, we can build eCommerce website solutions that support:

    • Product and collection setup
    • Payment gateway integration (Stripe, PayPal and more)
    • Shipping and checkout essentials
    • Product copy and on-page structure to support conversions
    • A backend that’s easy to manage day to day

    Whether you’re after a service-based website or an online store, our goal stays the same: craft a website that looks great, feels easy to use, and helps your brand grow.

  • Do you offer logo design Australia-wide?

    Yes, we work with clients all over the country, and overseas. Red Kite is based in Brisbane, but we provide logo design Australia-wide through a collaborative, online-friendly process.

    The main cities we work with include Brisbane, Sydney, Melbourne, Perth, Adelaide, the Sunshine Coast and the Gold Coast. But if you’re not on that list, don’t stress. We service businesses anywhere and everywhere across Australia, city or rural, so reach out and we’ll make it work. We keep the process easy, fun and genuinely engaging, and the results speak for themselves.

  • What’s included in your web design and build service?

    We offer end-to-end website design and development, not just a pretty front end. Our focus is building high-performing websites that look great, load fast, and guide users to take action. Think strategy, usability, copywriting, design and a proper build, all working together.

    A typical project includes:

    • Discovery and goal setting (what success looks like for your website)
    • Strategic planning, sitemap and navigation structure
    • UX strategy and wireframing of key pages
    • Custom website design to match your brand identity
    • Development by local Australian developers using modern, reliable tech
    • Responsive layouts for mobile, tablet and desktop
    • CMS setup so you can update your website yourself
    • Foundational SEO review so search engines can index and crawl properly
    • Performance optimisation and cross-browser testing
    • Launch support, quality checks, and training

    We’re a web design agency that serves clients Australia-wide, and our process is built to be clear, collaborative and well-managed from start to finish.

  • Do you include copywriting in your web design service?

    Yes, and we take it seriously. Website copywriting is one of the biggest drivers of whether a website gets results. A beautiful website with confusing content won’t convert, and it won’t build trust. That’s why we treat messaging and content as a core part of the website design process, not an afterthought.

    Professional copywriting helps you:

    • Communicate what you do quickly and clearly
    • Speak directly to your target audience
    • Reduce confusion and drop-offs
    • Improve user experience and conversion
    • Support SEO fundamentals in a natural way

    Depending on your solution, we can write:

    • Page copy (home, about, services, contact and more)
    • Clear calls to action and conversion sections
    • Product descriptions for eCommerce websites
    • Meta titles and meta descriptions for key pages
    • Simple content guidelines so your brand voice stays consistent

    If you already have content, we can refine it. If you have nothing yet, we can build it from scratch with you, then bring it to life through design.

  • What makes a successful website, beyond just looking good?

    There are websites that look good, and there are websites that get results. The best ones do both. A successful website is strategically planned, easy to use, fast to load, and built around what your audience needs to see, feel and do.

    From our experience as a web design company working with hundreds of Australian businesses, the biggest success factors are:

    • Clear messaging and a strong value proposition
    • A simple structure that matches real user behaviour
    • Usability and user experience that feels effortless
    • Mobile-friendly design and responsive layouts
    • Trust signals, credibility cues and clear calls to action
    • Solid website development fundamentals so it performs properly
    • SEO basics covered so it can be found and indexed

    We put the user first. Usability problems kill visitor engagement, which impacts your brand experience and sales. That’s why our local Australian based web designers plan the journey before we design the visuals, then we build it properly so it lasts.

  • Will my website be mobile-friendly, fast, and compatible across browsers?

    Absolutely! A mobile-friendly website is non-negotiable, and performance has a huge impact on user experience, trust, and conversion (we often take a mobile-first approach knowing how important this is for modern consrumers). We design responsive layouts that work across mobile, tablet and desktop, and we build with performance and reliability in mind.

    Our web design services typically include:

    • Responsive design across key breakpoints
    • Performance optimisation so pages load quickly
    • Image optimisation and sensible asset handling
    • Cross-browser checks across common devices
    • A quality assurance process before launch

    Your website is often the first place people meet your business online, so it needs to feel smooth and professional no matter how someone finds it. A slow or clunky site can undo great branding in seconds, which is why we treat speed, usability, and compatibility as part of the core website build, not an add-on.

  • How long does a discovery session & deep-dive brand intensive last?

    Our discovery sessions usually last about 30 minutes and help us get a general understanding of your business to help us develop your visual identity.

    If you work with us on a complete identity package (both visual & verbal elements), then we’ll facilitate a deep-dive brand intensive with you which usually lasts anywhere between 1-3 hours.

    The length of the deep-dive intensive depends on a few factors, such as how many people are in attendance or how established your brand is. We’re a friendly bunch, so we promise either way there won’t be anything to be worried about!

  • Do you provide copywriting services?

    We don’t offer standalone copywriting—but we do write copy as part of certain deliverables, like websites, packaging, or sales materials.

    Our main focus is helping you define your tone of voice and creating detailed brand messaging guidelines as part of our Brand Master solution. These come packed with things like your brand story, positioning, values, taglines, and more—so you’ve got a solid base for writing anything.

    Need extra copy support? We’re happy to connect you with trusted writers who can take it from there.

  • Do you offer brand messaging as a standalone service?

    No, we don’t offer brand messaging on its own. It’s included as part of our full-service branding solutions—like Brand Master or Brand My Product—or integrated into other design projects where messaging plays a key role.

  • Which branding packages include brand messaging?

    Brand messaging is included in our Brand Master and Brand My Product solutions. These packages include everything from tone of voice and taglines to positioning statements and a complete messaging framework.

Made for those who want a complete visual & verbal identity for their brand. For brands that need to walk the walk and talk the talk.

Made for those who want a phenomenal visual identity for their brand. Everything you need to look the part.

Made for those who want to elevate their product brand to new heights. Built to help your product stand out—and sel