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Carina Chirila Fitness

An elite personal training service offering support beyond the gym, including lifestyle and dietary advice.

PROJECT SCOPE

Logo Design
Social Media Kit
Corporate Stationery Design
Logo Style Guide

PROJECT DETAILS

The Challenge

Carina's coaching is available to everyone, however a core target market is busy professionals in their mid 30s to early 40s. Our goal was to create a brand identity that is clean, modern and minimal, appealing to a wide demographic, with the versatility to be applied to apparel and other marketing material in the future.

OUTCOME

The Result

A unique brand identity that stands out in the crowded fitness sector. The infinity symbol embodies Carina’s sustainable philosophy, also incorporating the company initials. The versatility of the logo allowed us to build a strong and instantly recognisable brand, paving the way for a future clothing line.

Brand Attributes

SUSTAINABLE
APPROACH

3 PILLARS OF
SUCCESS

CONNECTING
PEOPLE

FULL LIFESTYLE
SUPPORT

THOUGHT DRIVEN DESIGN

Logo Design Rationale

‘CC’ Monogram

Abstract letters ‘CC’ for Carina Chirila

Abstract People

Two people connecting. Trainer & client, or group sessions.

Infinity Symbol

Symbol of Carina’s sustainable approach

Blue & Pink Colour Palette

Trust, support, empathy, honesty & reliability

LOGO GRID

Logo Construction

LOGO ALTERNATIVES

Responsive Logo

Alternative versions of the logo design were created so that the mark may still look its best at smaller sizes and different dimensions.

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CORPORATE CREATIVE

Corporate Stationery Design

As part of ‘The Lot’ package we created a corporate stationery set including a business card design, letterhead design and with compliments slip design.

DIGITAL DYNAMO

Social Media Kit Design

With social media marketing increasingly important to consumer perception it is important to present well online. To boost Little Generation’s digital presence we created a social media kit including all profile and banner images for their channels of choice.

PROJECT TESTIMONIAL

Highly recommend investing in a professional service like Chris' - worth every penny

After trying several logo designers that weren't quite hitting the mark, I was so happy I was referred to Chris. He was the first one who took the time to pick up a call and get a solid understanding of what I was looking to achieve, communicated openly and professionally throughout the whole process and worked efficiently to get a beautiful job done in only a couple of weeks. And that's with my slow responses as I couldn't decide what I liked, due to everything he produced being fabulous. Not a bad problem to have lol. Highly recommend investing in a professional service like Chris' - worth every penny.

Carina - Carina Chirila Fitness

BRANDING & LOGO DESIGN AUSTRALIA WIDE

Does your business need a new identity?

We would love to hear more about your logo design or identity project and how we could help bring your vision to life. Simply hit the button below to get started with a free quotation or contact us at [email protected].

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